Tools & Wizards About Us
dippedfruit.com screenshot

Report Summary

  • 7

    Performance

    Renders faster than
    22% of other websites

  • 78

    Accessibility

    Visual factors better than
    that of 45% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

dippedfruit.com

Edible Arrangements® Fruit Baskets, Bouquets & Gift Delivery

Page Load Speed

4.7 sec in total

First Response

229 ms

Resources Loaded

4.1 sec

Page Rendered

343 ms

dippedfruit.com screenshot

About Website

Welcome to dippedfruit.com homepage info - get ready to check Dipped Fruit best content for United States right away, or after learning these important things about dippedfruit.com

Our rich chocolate Dipped Fruit® assortment offers a variety of fruit and chocolate options to satisfy any sweet tooth. Shop chocolate covered fruit here!

Visit dippedfruit.com

Key Findings

We analyzed Dippedfruit.com page load time and found that the first response time was 229 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

dippedfruit.com performance score

7

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value10.1 s

0/100

25%

SI (Speed Index)

Value8.9 s

15/100

10%

TBT (Total Blocking Time)

Value1,610 ms

12/100

30%

CLS (Cumulative Layout Shift)

Value1.484

0/100

15%

TTI (Time to Interactive)

Value23.3 s

1/100

10%

Network Requests Diagram

dippedfruit.com

229 ms

chocolate-dipped-fruit

494 ms

analytics.js

62 ms

launch-ENc22ac52da7e343f4ab77ae82343e6023.min.js

85 ms

entry.js

184 ms

Our browser made a total of 218 requests to load all elements on the main page. We found that 0% of them (1 request) were addressed to the original Dippedfruit.com, 15% (33 requests) were made to S.amazon-adsystem.com and 9% (19 requests) were made to Resources.ediblearrangements.com. The less responsive or slowest element that took the longest time to load (899 ms) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 823.8 kB (56%)

Content Size

1.5 MB

After Optimization

655.8 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Dippedfruit.com main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 723.6 kB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 635.3 kB

  • Original 723.6 kB
  • After minification 498.8 kB
  • After compression 88.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 224.8 kB, which is 31% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 635.3 kB or 88% of the original size.

Image Optimization

-21%

Potential reduce by 82.3 kB

  • Original 401.2 kB
  • After minification 318.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Dipped Fruit needs image optimization as it can save up to 82.3 kB or 21% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-30%

Potential reduce by 106.3 kB

  • Original 354.8 kB
  • After minification 354.1 kB
  • After compression 248.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 106.3 kB or 30% of the original size.

Requests Breakdown

Number of requests can be reduced by 151 (83%)

Requests Now

181

After Optimization

30

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 181 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dipped Fruit. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 53 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

dippedfruit.com

dippedfruit.com

229 ms

chocolate-dipped-fruit

chocolate-dipped-fruit

494 ms

analytics.js

analytics.js

62 ms

launch-ENc22ac52da7e343f4ab77ae82343e6023.min.js

launch-ENc22ac52da7e343f4ab77ae82343e6023.min.js

85 ms

entry.js

entry.js

184 ms

js

js

87 ms

js

js

116 ms

StyleSheet.css

StyleSheet.css

134 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

110 ms

jquery-ui-1.7.2.custom.min.js

jquery-ui-1.7.2.custom.min.js

113 ms

history.js

history.js

131 ms

GeXMB

GeXMB

59 ms

ecommerce.js

ecommerce.js

17 ms

collect

collect

19 ms

collect

collect

26 ms

ga-audiences

ga-audiences

31 ms

css

css

71 ms

conversion_async.js

conversion_async.js

111 ms

gtm.js

gtm.js

462 ms

j.php

j.php

589 ms

QBHG8-4CKQA-N8N95-RK6ZC-Z3KFY

QBHG8-4CKQA-N8N95-RK6ZC-Z3KFY

453 ms

Fall-SkinnyBanner-v1-1_6053.png

Fall-SkinnyBanner-v1-1_6053.png

165 ms

WebResource.axd

WebResource.axd

167 ms

ETGMegaMenu.jpg

ETGMegaMenu.jpg

456 ms

EDA_Desktop_ChocolateDippedFruit_CategoryBanner.jpg

EDA_Desktop_ChocolateDippedFruit_CategoryBanner.jpg

457 ms

t_12c_24_Semi_Strawberry_Apple_Banana_410x410.jpg

t_12c_24_Semi_Strawberry_Apple_Banana_410x410.jpg

165 ms

t_12c_Smiley_Berry_Gift_Box.jpg

t_12c_Smiley_Berry_Gift_Box.jpg

456 ms

t_12c_CreatreYourOwn_DippedFruit_410x410.jpg

t_12c_CreatreYourOwn_DippedFruit_410x410.jpg

455 ms

t_6_Semi_Strawberry_Apple_Banana_410x410.jpg

t_6_Semi_Strawberry_Apple_Banana_410x410.jpg

456 ms

t_o_Mini_Sweet_Love_Platter_overhead_410x410.jpg

t_o_Mini_Sweet_Love_Platter_overhead_410x410.jpg

455 ms

t_Classic_Best_BirthdayFlowers_Fruit_Bundle.jpg

t_Classic_Best_BirthdayFlowers_Fruit_Bundle.jpg

584 ms

t_o_Fresh_Flowers_Chocolate_Assortment_GiftBundle.jpg

t_o_Fresh_Flowers_Chocolate_Assortment_GiftBundle.jpg

642 ms

t_12c_SwizzleBerries410x410.jpg

t_12c_SwizzleBerries410x410.jpg

642 ms

t_12c_Happy_Birthday_Godiva_Gift_Bundle.jpg

t_12c_Happy_Birthday_Godiva_Gift_Bundle.jpg

703 ms

Lazy-Load.gif

Lazy-Load.gif

584 ms

Sprite_Desk_Branding.png

Sprite_Desk_Branding.png

571 ms

Spartan-Medium.ttf

Spartan-Medium.ttf

538 ms

BngRUXNadjH0qYEzV7ab-oWlsbCGwRg.ttf

BngRUXNadjH0qYEzV7ab-oWlsbCGwRg.ttf

612 ms

BngSUXNadjH0qYEzV7ab-oWlsbg95AiFW_g.ttf

BngSUXNadjH0qYEzV7ab-oWlsbg95AiFW_g.ttf

738 ms

680 ms

sprite_home.png

sprite_home.png

599 ms

geomanist-book-webfont.woff

geomanist-book-webfont.woff

476 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

899 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

829 ms

track.js

track.js

531 ms

GeXMB

GeXMB

396 ms

id

id

331 ms

AppMeasurement.min.js

AppMeasurement.min.js

181 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

234 ms

script.js

script.js

360 ms

RCe40fa480083847528c2a3609a61a0b29-source.min.js

RCe40fa480083847528c2a3609a61a0b29-source.min.js

188 ms

config.json

config.json

546 ms

bat.js

bat.js

531 ms

pixel.js

pixel.js

518 ms

fbevents.js

fbevents.js

391 ms

Bootstrap.js

Bootstrap.js

458 ms

3647194260.js

3647194260.js

457 ms

insight.min.js

insight.min.js

511 ms

uwt.js

uwt.js

514 ms

pptm.js

pptm.js

456 ms

alphpixel.js

alphpixel.js

615 ms

ld.js

ld.js

514 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

507 ms

js

js

150 ms

trackpoint-async.js

trackpoint-async.js

613 ms

quant.js

quant.js

451 ms

6258553790c6b1fabe97cabc

6258553790c6b1fabe97cabc

509 ms

v.gif

v.gif

107 ms

dest5.html

dest5.html

527 ms

getcookie.php

getcookie.php

200 ms

197 ms

s87078827542718

s87078827542718

447 ms

GeXMB

GeXMB

324 ms

1669401963358424

1669401963358424

154 ms

GeXMB

GeXMB

306 ms

rules-p-GQa25rwxd_XUB.js

rules-p-GQa25rwxd_XUB.js

312 ms

serverComponent.php

serverComponent.php

195 ms

iu3

iu3

187 ms

rp.gif

rp.gif

675 ms

5738671.js

5738671.js

144 ms

syncframe

syncframe

400 ms

1114596552814151

1114596552814151

97 ms

284 ms

ibs:dpid=411&dpuuid=YzXt4wAAAF_JjgN2

ibs:dpid=411&dpuuid=YzXt4wAAAF_JjgN2

95 ms

pr

pr

87 ms

ea56f93204fe867df462f8935ac9693e.js

ea56f93204fe867df462f8935ac9693e.js

77 ms

ca0b68e06f2bded65cbdd009ee474b8a.js

ca0b68e06f2bded65cbdd009ee474b8a.js

273 ms

5738671

5738671

608 ms

adsct

adsct

634 ms

adsct

adsct

617 ms

mw

mw

664 ms

cookie_sync

cookie_sync

570 ms

z

z

546 ms

Serving

Serving

568 ms

v2

v2

563 ms

TC-3673-1.gif

TC-3673-1.gif

554 ms

user-registering

user-registering

643 ms

https:/

https:/

1 ms

GeXMB

GeXMB

489 ms

pixel

pixel

436 ms

pixel;r=1940586708;labels=_fp.event.Default;rf=0;a=p-GQa25rwxd_XUB;url=https%3A%2F%2Fwww.ediblearrangements.com%2Fchocolate-dipped-fruit;uht=2;fpan=0;fpa=P0-301361145-1664478692212;pbc=;ns=0;ce=1;qjs=1;qv=39016d63-20220929161725;cm=;gdpr=0;ref=;d=ediblearrangements.com;dst=0;et=1664478692217;tzo=-180;ogl=image.https%3A%2F%2Fresources%252Eediblearrangements%252Ecom%2Fresources%2Fen-us%2Fi%2Frevamp_p%2Ffb_EA_Logo%252Ej%2Cimage.https%3A%2F%2Fresources%252Eediblearrangements%252Ecom%2Fresources%2Fen-us%2Fi%2Frevamp_p%2Ffb_EA_Logo%252Ej;ses=9d8cf1ac-da30-40d6-9920-7fbefe7012b3

pixel;r=1940586708;labels=_fp.event.Default;rf=0;a=p-GQa25rwxd_XUB;url=https%3A%2F%2Fwww.ediblearrangements.com%2Fchocolate-dipped-fruit;uht=2;fpan=0;fpa=P0-301361145-1664478692212;pbc=;ns=0;ce=1;qjs=1;qv=39016d63-20220929161725;cm=;gdpr=0;ref=;d=ediblearrangements.com;dst=0;et=1664478692217;tzo=-180;ogl=image.https%3A%2F%2Fresources%252Eediblearrangements%252Ecom%2Fresources%2Fen-us%2Fi%2Frevamp_p%2Ffb_EA_Logo%252Ej%2Cimage.https%3A%2F%2Fresources%252Eediblearrangements%252Ecom%2Fresources%2Fen-us%2Fi%2Frevamp_p%2Ffb_EA_Logo%252Ej;ses=9d8cf1ac-da30-40d6-9920-7fbefe7012b3

432 ms

event

event

452 ms

61b3fa75-b597-4b5a-811b-43ca44976dd1-async.js

61b3fa75-b597-4b5a-811b-43ca44976dd1-async.js

528 ms

ecm3

ecm3

226 ms

69 ms

clarity.js

clarity.js

50 ms

ecm3

ecm3

60 ms

ecm3

ecm3

87 ms

ecm3

ecm3

127 ms

52 ms

pixels

pixels

82 ms

363 ms

ecm3

ecm3

124 ms

ecm3

ecm3

124 ms

ecm3

ecm3

116 ms

ecm3

ecm3

112 ms

ecm3

ecm3

107 ms

ecm3

ecm3

192 ms

ecm3

ecm3

188 ms

ecm3

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189 ms

xuid

xuid

55 ms

ecm3

ecm3

175 ms

ecm3

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175 ms

js

js

256 ms

ecm3

ecm3

163 ms

ecm3

ecm3

220 ms

ecm3

ecm3

219 ms

ecm3

ecm3

219 ms

ecm3

ecm3

219 ms

sd

sd

263 ms

click

click

428 ms

Pug

Pug

216 ms

cs

cs

339 ms

image.sbmx

image.sbmx

292 ms

0.gif

0.gif

393 ms

um

um

187 ms

pixel.gif

pixel.gif

395 ms

265 ms

put

put

213 ms

29729

29729

319 ms

33302

33302

381 ms

rum

rum

164 ms

info

info

499 ms

xuid

xuid

48 ms

ecm3

ecm3

190 ms

ecm3

ecm3

189 ms

ecm3

ecm3

237 ms

ecm3

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235 ms

ecm3

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235 ms

ecm3

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231 ms

238 ms

match

match

145 ms

ecm3

ecm3

190 ms

135 ms

ecm3

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152 ms

ecm3

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198 ms

ecm3

ecm3

196 ms

ecm3

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195 ms

m

m

185 ms

match

match

60 ms

setuid

setuid

62 ms

tap.php

tap.php

60 ms

gdpr_consent=

gdpr_consent=

99 ms

generic

generic

49 ms

match

match

53 ms

iframe

iframe

94 ms

generic

generic

39 ms

68 ms

match

match

64 ms

cs

cs

92 ms

match

match

54 ms

m

m

57 ms

pixel

pixel

43 ms

pixel

pixel

41 ms

28 ms

p

p

10 ms

match

match

20 ms

generic

generic

13 ms

pixel.gif

pixel.gif

293 ms

17 ms

396846.gif

396846.gif

30 ms

12 ms

ecm3

ecm3

8 ms

match

match

12 ms

ae.js

ae.js

127 ms

vms.js

vms.js

393 ms

sync

sync

64 ms

rum

rum

153 ms

match

match

39 ms

cksync.php

cksync.php

263 ms

Pug

Pug

38 ms

tap.php

tap.php

39 ms

v1

v1

193 ms

59 ms

um

um

173 ms

xuid

xuid

37 ms

sync

sync

209 ms

sync

sync

158 ms

c.gif

c.gif

173 ms

1017

1017

208 ms

pixel_sync

pixel_sync

219 ms

1

1

216 ms

sync

sync

190 ms

sync.htm

sync.htm

146 ms

up

up

197 ms

sync

sync

138 ms

cookiematch.aspx

cookiematch.aspx

159 ms

cookiematch.aspx

cookiematch.aspx

159 ms

bootstrap.js

bootstrap.js

116 ms

partner.mediawallahscript.com

partner.mediawallahscript.com

55 ms

universal_pixel.1.1.0.js

universal_pixel.1.1.0.js

7 ms

ibs:dpid=28645&dpuuid=E3e3dAgIGSSOAAvMs7eSzGq1ZBIRpYVu

ibs:dpid=28645&dpuuid=E3e3dAgIGSSOAAvMs7eSzGq1ZBIRpYVu

13 ms

28292

28292

21 ms

pixel

pixel

22 ms

rubicon

rubicon

7 ms

generic

generic

7 ms

google

google

6 ms

c.gif

c.gif

39 ms

Accessibility Review

dippedfruit.com accessibility score

78

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

dippedfruit.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

dippedfruit.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    N/A

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dippedfruit.com can be misinterpreted by Google and other search engines. Unfortunately we cannot identify language used on the page (probably there is a mix of languages, too little text or something else), while the claimed language is English. Our system also found out that Dippedfruit.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dippedfruit.com

Open Graph description is not detected on the main page of Dipped Fruit. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: