Tools & Wizards About Us
direct-fireplaces.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

direct-fireplaces.com

Fireplaces, Fires, Fire Surrounds & Packages | Direct Fireplaces

Page Load Speed

4.2 sec in total

First Response

64 ms

Resources Loaded

3.6 sec

Page Rendered

583 ms

direct-fireplaces.com screenshot

About Website

Click here to check amazing Direct Fireplaces content for United Kingdom. Otherwise, check out these important facts you probably never knew about direct-fireplaces.com

Direct Fireplaces sell a wide array of fireplaces & fire surrounds in every style. Free UK delivery, flexible payments & price match guaranteed.

Visit direct-fireplaces.com

Key Findings

We analyzed Direct-fireplaces.com page load time and found that the first response time was 64 ms and then it took 4.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

direct-fireplaces.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value22.6 s

0/100

25%

SI (Speed Index)

Value16.1 s

0/100

10%

TBT (Total Blocking Time)

Value4,360 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.305

38/100

15%

TTI (Time to Interactive)

Value21.4 s

1/100

10%

Network Requests Diagram

direct-fireplaces.com

64 ms

direct-fireplaces.com

279 ms

www.direct-fireplaces.com

510 ms

calendar.css

28 ms

styles.css

82 ms

Our browser made a total of 169 requests to load all elements on the main page. We found that 15% of them (25 requests) were addressed to the original Direct-fireplaces.com, 43% (72 requests) were made to Fonts.gstatic.com and 18% (30 requests) were made to Cdn.direct-fireplaces.com. The less responsive or slowest element that took the longest time to load (1.7 sec) relates to the external source Cdn.direct-fireplaces.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 2.4 MB (50%)

Content Size

4.7 MB

After Optimization

2.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Direct-fireplaces.com main page is 4.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 3.9 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 180.3 kB

  • Original 233.6 kB
  • After minification 232.8 kB
  • After compression 53.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 180.3 kB or 77% of the original size.

Image Optimization

-57%

Potential reduce by 2.2 MB

  • Original 3.9 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Direct Fireplaces needs image optimization as it can save up to 2.2 MB or 57% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-0%

Potential reduce by 825 B

  • Original 524.1 kB
  • After minification 524.1 kB
  • After compression 523.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.2 kB

  • Original 113.9 kB
  • After minification 113.5 kB
  • After compression 111.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Direct-fireplaces.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 48 (52%)

Requests Now

92

After Optimization

44

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 92 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Fireplaces. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 36 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

direct-fireplaces.com

direct-fireplaces.com

64 ms

direct-fireplaces.com

direct-fireplaces.com

279 ms

www.direct-fireplaces.com

www.direct-fireplaces.com

510 ms

calendar.css

calendar.css

28 ms

styles.css

styles.css

82 ms

powerstep.css

powerstep.css

74 ms

cart-upsell.css

cart-upsell.css

73 ms

styles.css

styles.css

73 ms

styles.css

styles.css

74 ms

modal.css

modal.css

73 ms

styles.css

styles.css

114 ms

css2

css2

139 ms

logo.svg

logo.svg

112 ms

SALE_2.png

SALE_2.png

128 ms

carousel-widget.css

carousel-widget.css

138 ms

style.css

style.css

165 ms

dist.css

dist.css

113 ms

email-decode.min.js

email-decode.min.js

105 ms

d0dca3b836d52af36903927be6b7c8fc.min.js

d0dca3b836d52af36903927be6b7c8fc.min.js

476 ms

klaviyo.js

klaviyo.js

131 ms

dist.js

dist.js

131 ms

loader.js

loader.js

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6128.js

6128.js

108 ms

dist.js

dist.js

141 ms

dist.js

dist.js

258 ms

rocket-loader.min.js

rocket-loader.min.js

101 ms

facebook.svg

facebook.svg

108 ms

instagram.svg

instagram.svg

114 ms

youtube.svg

youtube.svg

126 ms

twitter.svg

twitter.svg

407 ms

pinterest.svg

pinterest.svg

257 ms

BRAND.png

BRAND.png

673 ms

FIREPLACE_PACKAGES.png

FIREPLACE_PACKAGES.png

127 ms

ELECTRIC_FIRE.png

ELECTRIC_FIRE.png

128 ms

GAS_FIRE.png

GAS_FIRE.png

129 ms

MEDIA_WALLS_OPTION_1.png

MEDIA_WALLS_OPTION_1.png

127 ms

TRADITIONAL.png

TRADITIONAL.png

138 ms

SUITES.png

SUITES.png

698 ms

MicrosoftTeams-image_128_.png

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463 ms

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462 ms

fireplaces_1.jpg

fireplaces_1.jpg

568 ms

gas_fires1.jpg

gas_fires1.jpg

550 ms

electric_fires1.jpg

electric_fires1.jpg

791 ms

electric_fire_suites1.jpg

electric_fire_suites1.jpg

799 ms

wall_mounted_fires1.jpg

wall_mounted_fires1.jpg

963 ms

fire_surrounds1.jpg

fire_surrounds1.jpg

982 ms

fireplace_packages1.jpg

fireplace_packages1.jpg

1084 ms

period_and_victorian_fireplces1.jpg

period_and_victorian_fireplces1.jpg

1110 ms

media_wall_1.jpg

media_wall_1.jpg

1201 ms

FINANCE_1_1.jpg

FINANCE_1_1.jpg

818 ms

linnea_gf3-1-650x459.jpg

linnea_gf3-1-650x459.jpg

831 ms

durrington_48_arctic_white_electric_hopton_black_wide.jpg

durrington_48_arctic_white_electric_hopton_black_wide.jpg

1183 ms

trad_blog.jpg

trad_blog.jpg

972 ms

20220314_093825_SQ.jpeg

20220314_093825_SQ.jpeg

1549 ms

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20220314_094355_SQ.jpeg

1553 ms

payment-visa.png

payment-visa.png

1093 ms

payment-mastercard.png

payment-mastercard.png

1104 ms

payment-paypal.png

payment-paypal.png

1114 ms

amex.png

amex.png

1119 ms

style.css

style.css

28 ms

FIREPLACES_DEKSTOP_BANNER.png

FIREPLACES_DEKSTOP_BANNER.png

1652 ms

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Accessibility Review

direct-fireplaces.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

direct-fireplaces.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

direct-fireplaces.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Direct-fireplaces.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Direct-fireplaces.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

direct-fireplaces.com

Open Graph data is detected on the main page of Direct Fireplaces. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: