Tools & Wizards About Us
directchoice.co.uk screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

directchoice.co.uk

Welcome to Saga – Over 50s insurance, holidays and money

Page Load Speed

5.6 sec in total

First Response

1.2 sec

Resources Loaded

3.4 sec

Page Rendered

1 sec

directchoice.co.uk screenshot

About Website

Welcome to directchoice.co.uk homepage info - get ready to check Directchoice best content right away, or after learning these important things about directchoice.co.uk

Saga offers a range of products and services exclusively for the over 50s, including insurance, holidays, money and the UK's best-selling monthly magazine.

Visit directchoice.co.uk

Key Findings

We analyzed Directchoice.co.uk page load time and found that the first response time was 1.2 sec and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

directchoice.co.uk performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value11.1 s

0/100

25%

SI (Speed Index)

Value9.9 s

10/100

10%

TBT (Total Blocking Time)

Value2,770 ms

3/100

30%

CLS (Cumulative Layout Shift)

Value0.001

100/100

15%

TTI (Time to Interactive)

Value27.0 s

0/100

10%

Network Requests Diagram

www.saga.co.uk

1199 ms

ruxitagentjs_ICANVfqru_10297240712040816.js

547 ms

main.css

606 ms

mainSpf.css

330 ms

Bootstrap.js

145 ms

Our browser made a total of 81 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Directchoice.co.uk, 11% (9 requests) were made to Asset.saga.co.uk and 4% (3 requests) were made to Cdn-ukwest.onetrust.com. The less responsive or slowest element that took the longest time to load (1.4 sec) relates to the external source Saga.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 260.0 kB (7%)

Content Size

3.5 MB

After Optimization

3.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Directchoice.co.uk main page is 3.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 3.1 MB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 201.0 kB

  • Original 222.2 kB
  • After minification 114.0 kB
  • After compression 21.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 108.2 kB, which is 49% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 201.0 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 46.3 kB

  • Original 3.1 MB
  • After minification 3.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Directchoice images are well optimized though.

JavaScript Optimization

-9%

Potential reduce by 12.6 kB

  • Original 137.2 kB
  • After minification 137.2 kB
  • After compression 124.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 140 B

  • Original 38.1 kB
  • After minification 38.1 kB
  • After compression 38.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Directchoice.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 7 (9%)

Requests Now

76

After Optimization

69

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Directchoice. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.saga.co.uk

www.saga.co.uk

1199 ms

ruxitagentjs_ICANVfqru_10297240712040816.js

ruxitagentjs_ICANVfqru_10297240712040816.js

547 ms

main.css

main.css

606 ms

mainSpf.css

mainSpf.css

330 ms

Bootstrap.js

Bootstrap.js

145 ms

OtAutoBlock.js

OtAutoBlock.js

63 ms

otSDKStub.js

otSDKStub.js

86 ms

launch-5e75695c3207.min.js

launch-5e75695c3207.min.js

30 ms

main.js

main.js

80 ms

bundle-datalayer.js

bundle-datalayer.js

93 ms

58f92378-d20d-4407-9e29-7e0f2b9e1fe5.json

58f92378-d20d-4407-9e29-7e0f2b9e1fe5.json

141 ms

saga_logo.svg

saga_logo.svg

169 ms

account.svg

account.svg

125 ms

car-featured-pod.jpg

car-featured-pod.jpg

552 ms

home-ttl-campaign-308x300.jpg

home-ttl-campaign-308x300.jpg

198 ms

travel-ttl-308x300.jpg

travel-ttl-308x300.jpg

196 ms

hotel-holidays.jpg

hotel-holidays.jpg

594 ms

group-tours.jpg

group-tours.jpg

490 ms

tailormade308x300.jpg

tailormade308x300.jpg

494 ms

discovery_adventure.jpg

discovery_adventure.jpg

292 ms

moselle_bend.jpg

moselle_bend.jpg

292 ms

w_shp_sun_deck_soa_ext_17960.jpg

w_shp_sun_deck_soa_ext_17960.jpg

386 ms

ernav300x308.jpg

ernav300x308.jpg

392 ms

savingsnav300x308.jpg

savingsnav300x308.jpg

482 ms

spf_legal_pod_308x300.jpg

spf_legal_pod_308x300.jpg

489 ms

mortgagesnav300x308.jpg

mortgagesnav300x308.jpg

592 ms

investing308x300.jpg

investing308x300.jpg

594 ms

money-news308x300.jpg

money-news308x300.jpg

593 ms

digital-ad-300x308-pixels-ew-september.jpg

digital-ad-300x308-pixels-ew-september.jpg

701 ms

puzzles_308.jpg

puzzles_308.jpg

660 ms

dst_usa_ext_34819.jpg

dst_usa_ext_34819.jpg

1284 ms

cruise_shadow.png

cruise_shadow.png

672 ms

cruise_solid.png

cruise_solid.png

679 ms

holidays-icon.png

holidays-icon.png

686 ms

holiday_solid.png

holiday_solid.png

756 ms

car_shadow.png

car_shadow.png

764 ms

car_solid.png

car_solid.png

769 ms

money_shadow.png

money_shadow.png

777 ms

money_solid.png

money_solid.png

791 ms

magazine-icon.png

magazine-icon.png

856 ms

magazine_solid.png

magazine_solid.png

860 ms

contact-us-icon.png

contact-us-icon.png

864 ms

contact_solid.png

contact_solid.png

870 ms

the-history-of-the-oxford-english-dictionary-hero.jpg

the-history-of-the-oxford-english-dictionary-hero.jpg

1104 ms

things-you-didnt-know-you-could-ask-alexa.jpg

things-you-didnt-know-you-could-ask-alexa.jpg

1122 ms

gettyimages-1717120928-616x456.jpg

gettyimages-1717120928-616x456.jpg

977 ms

tony-north-408520.jpg

tony-north-408520.jpg

1374 ms

Saga_Marble_01.svg

Saga_Marble_01.svg

236 ms

chevron-saga-blue.svg

chevron-saga-blue.svg

121 ms

location

location

67 ms

Ambit-Regular.woff

Ambit-Regular.woff

170 ms

Ambit-SemiBold.woff

Ambit-SemiBold.woff

212 ms

Ambit-Bold.woff

Ambit-Bold.woff

394 ms

Ambit-Black.woff

Ambit-Black.woff

428 ms

jenni_2021_10_14_saga_jenny_single_030-1.jpg

jenni_2021_10_14_saga_jenny_single_030-1.jpg

922 ms

what-to-read-september-768.jpg

what-to-read-september-768.jpg

972 ms

holidays.jpg

holidays.jpg

1032 ms

flying-ants.jpg

flying-ants.jpg

1262 ms

gettyimages-1470410874-10-ways-to-add-protein-to-your-diet-768.jpg

gettyimages-1470410874-10-ways-to-add-protein-to-your-diet-768.jpg

966 ms

gettyimages-1317784582_grey-hair-768x576.jpg

gettyimages-1317784582_grey-hair-768x576.jpg

944 ms

210525_the_observer_sir_ian_s01_058-768.jpg

210525_the_observer_sir_ian_s01_058-768.jpg

969 ms

lavender-plants.jpg

lavender-plants.jpg

1327 ms

shutterstock_2156072187.jpg

shutterstock_2156072187.jpg

963 ms

travel1link.jpg

travel1link.jpg

908 ms

puzzles.jpg

puzzles.jpg

968 ms

shutterstock_2344737895.jpg

shutterstock_2344737895.jpg

1073 ms

financiallyfit616.jpg

financiallyfit616.jpg

904 ms

travel-spain-article-400x225.jpg

travel-spain-article-400x225.jpg

979 ms

scammers.jpg

scammers.jpg

988 ms

saga-cruises-spirit-of-discovery-external-image-sunset.jpg

saga-cruises-spirit-of-discovery-external-image-sunset.jpg

1041 ms

travel-heart-condition-400x225.jpg

travel-heart-condition-400x225.jpg

999 ms

ig_humpback_1.webp

ig_humpback_1.webp

1019 ms

what-to-expect-from-a-touring-holiday.jpg

what-to-expect-from-a-touring-holiday.jpg

996 ms

savingsweekghp616x616.jpg

savingsweekghp616x616.jpg

995 ms

gettyimages-1492380759_newskyextended_rgb_616x616.jpg

gettyimages-1492380759_newskyextended_rgb_616x616.jpg

1085 ms

grouphomepagesubsoffer616x616.jpg

grouphomepagesubsoffer616x616.jpg

1028 ms

generationexperienceghppromocard616x382.jpg

generationexperienceghppromocard616x382.jpg

1013 ms

gettyimages-1474901557_616x616.jpg

gettyimages-1474901557_616x616.jpg

1024 ms

saga_signifer_white_01.svg

saga_signifer_white_01.svg

1006 ms

socialiconfacebook.png

socialiconfacebook.png

1034 ms

socialicontwitter.png

socialicontwitter.png

1032 ms

Accessibility Review

directchoice.co.uk accessibility score

100

Accessibility Issues

Best Practices

directchoice.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

directchoice.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Directchoice.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Directchoice.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

directchoice.co.uk

Open Graph data is detected on the main page of Directchoice. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: