Tools & Wizards About Us
directstoves.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

directstoves.com

Buy Multi Fuel and Wood Burning Stoves Online | Direct Stoves

Page Load Speed

3 sec in total

First Response

47 ms

Resources Loaded

2.3 sec

Page Rendered

639 ms

directstoves.com screenshot

About Website

Welcome to directstoves.com homepage info - get ready to check Direct Stoves best content for United Kingdom right away, or after learning these important things about directstoves.com

Direct Stoves sell a wide array of stoves, Wood Burning, Multi Fuel, Gas and Electric in every style. Free UK delivery, flexible payments & price match guaranteed.

Visit directstoves.com

Key Findings

We analyzed Directstoves.com page load time and found that the first response time was 47 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

directstoves.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

38/100

10%

LCP (Largest Contentful Paint)

Value52.9 s

0/100

25%

SI (Speed Index)

Value19.7 s

0/100

10%

TBT (Total Blocking Time)

Value5,140 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.031

100/100

15%

TTI (Time to Interactive)

Value57.5 s

0/100

10%

Network Requests Diagram

directstoves.com

47 ms

directstoves.com

278 ms

www.directstoves.com

467 ms

calendar.css

22 ms

styles.css

50 ms

Our browser made a total of 101 requests to load all elements on the main page. We found that 62% of them (63 requests) were addressed to the original Directstoves.com, 8% (8 requests) were made to Static.klaviyo.com and 3% (3 requests) were made to Widget.reviews.co.uk. The less responsive or slowest element that took the longest time to load (1.1 sec) belongs to the original domain Directstoves.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 1.3 MB (30%)

Content Size

4.4 MB

After Optimization

3.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Directstoves.com main page is 4.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 3.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 197.3 kB

  • Original 253.4 kB
  • After minification 252.6 kB
  • After compression 56.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 197.3 kB or 78% of the original size.

Image Optimization

-33%

Potential reduce by 1.1 MB

  • Original 3.4 MB
  • After minification 2.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Direct Stoves needs image optimization as it can save up to 1.1 MB or 33% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-2%

Potential reduce by 11.7 kB

  • Original 604.0 kB
  • After minification 604.0 kB
  • After compression 592.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.4 kB

  • Original 114.1 kB
  • After minification 113.7 kB
  • After compression 111.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Directstoves.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 39 (41%)

Requests Now

94

After Optimization

55

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 94 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Direct Stoves. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 27 to 1 for JavaScripts and from 14 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

directstoves.com

directstoves.com

47 ms

directstoves.com

directstoves.com

278 ms

www.directstoves.com

www.directstoves.com

467 ms

calendar.css

calendar.css

22 ms

styles.css

styles.css

50 ms

powerstep.css

powerstep.css

32 ms

cart-upsell.css

cart-upsell.css

32 ms

styles.css

styles.css

33 ms

styles.css

styles.css

46 ms

modal.css

modal.css

34 ms

styles.css

styles.css

45 ms

css2

css2

74 ms

carousel-widget.css

carousel-widget.css

153 ms

style.css

style.css

194 ms

dist.css

dist.css

193 ms

email-decode.min.js

email-decode.min.js

35 ms

292a86bc4a65ed5c6dc009c89ec1dc50.min.js

292a86bc4a65ed5c6dc009c89ec1dc50.min.js

158 ms

klaviyo.js

klaviyo.js

70 ms

loader.js

loader.js

188 ms

6129.js

6129.js

34 ms

dist.js

dist.js

203 ms

dist.js

dist.js

255 ms

gtm.js

gtm.js

179 ms

logo.svg

logo.svg

49 ms

KOMADO_DESKTOP.png

KOMADO_DESKTOP.png

746 ms

WOOD_BURNING_STOVE_1.png

WOOD_BURNING_STOVE_1.png

589 ms

MULTIFUEL_STOVE_1.png

MULTIFUEL_STOVE_1.png

51 ms

OUTDOOR_3_1.png

OUTDOOR_3_1.png

507 ms

CYLINDRICAL_STOVE_1.png

CYLINDRICAL_STOVE_1.png

481 ms

RANGE_COOKERS_1__1.png

RANGE_COOKERS_1__1.png

55 ms

BASKETS_1.png

BASKETS_1.png

56 ms

GAS_STOVE_1.png

GAS_STOVE_1.png

546 ms

ELECTRIC_STOVE_1.png

ELECTRIC_STOVE_1.png

114 ms

WIDGETS_STOVES_HP_WIDGET_INSTALLATION_1.jpg

WIDGETS_STOVES_HP_WIDGET_INSTALLATION_1.jpg

115 ms

WIDGETS_STOVES_HP_WIDGET_FINANCE.jpg

WIDGETS_STOVES_HP_WIDGET_FINANCE.jpg

116 ms

Wood_Fired_BBQ_Buying_Guide.jpeg

Wood_Fired_BBQ_Buying_Guide.jpeg

203 ms

Wovenhill_Baskets.jpeg

Wovenhill_Baskets.jpeg

266 ms

Bioethanol_Stoves.jpeg

Bioethanol_Stoves.jpeg

299 ms

Daily_Express_logo_small.jpg

Daily_Express_logo_small.jpg

418 ms

the-telegraph-logo-small.jpg

the-telegraph-logo-small.jpg

418 ms

hello-fb-logo_small.jpg

hello-fb-logo_small.jpg

471 ms

daily-mail-logo_small2.png

daily-mail-logo_small2.png

524 ms

Manchester-Evening-News-Logo_small.jpg

Manchester-Evening-News-Logo_small.jpg

736 ms

clearSkies_Primary_Logo_resize.png

clearSkies_Primary_Logo_resize.png

870 ms

SIA-Ecodesign-Ready-Logo_resize.png

SIA-Ecodesign-Ready-Logo_resize.png

535 ms

Defra-Approved-Logo_resize_new.jpg

Defra-Approved-Logo_resize_new.jpg

553 ms

Shop_front.jpg

Shop_front.jpg

957 ms

Stoves_inside.jpg

Stoves_inside.jpg

568 ms

wood_burning_stoves1.jpg

wood_burning_stoves1.jpg

581 ms

Untitled_design_1.jpg

Untitled_design_1.jpg

925 ms

Untitled_design_10_.jpg

Untitled_design_10_.jpg

696 ms

Untitled_design_9_.jpg

Untitled_design_9_.jpg

1043 ms

Untitled_design_3_.jpg

Untitled_design_3_.jpg

1076 ms

Electric_Stove_Resized.jpg

Electric_Stove_Resized.jpg

756 ms

Untitled_design_2_.jpg

Untitled_design_2_.jpg

769 ms

Untitled_design_11_.jpg

Untitled_design_11_.jpg

780 ms

outdoor_living.jpg

outdoor_living.jpg

792 ms

Untitled_design_6_.jpg

Untitled_design_6_.jpg

803 ms

font

font

111 ms

Untitled_design_5_.jpg

Untitled_design_5_.jpg

800 ms

Untitled_design_8_.jpg

Untitled_design_8_.jpg

783 ms

icons.woff

icons.woff

793 ms

style.css

style.css

16 ms

facebook.svg

facebook.svg

816 ms

instagram.svg

instagram.svg

837 ms

pptm.js

pptm.js

141 ms

bat.js

bat.js

169 ms

youtube.svg

youtube.svg

776 ms

twitter.svg

twitter.svg

779 ms

pinterest.svg

pinterest.svg

778 ms

fender_analytics.113876fdc67592e7cbfd.js

fender_analytics.113876fdc67592e7cbfd.js

133 ms

static.047f24ade89e4aff54a9.js

static.047f24ade89e4aff54a9.js

136 ms

runtime.797fa4b3ca6faafeeafd.js

runtime.797fa4b3ca6faafeeafd.js

97 ms

sharedUtils.f95675bec4b0f9912eed.js

sharedUtils.f95675bec4b0f9912eed.js

114 ms

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

vendors~signup_forms~post_identification_sync~web_personalization~reviews~atlas.b0930143925bb765e2d3.js

110 ms

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

vendors~signup_forms~onsite-triggering.075e2d585f48aa57970c.js

110 ms

vendors~signup_forms.824396622be3ec2234ff.js

vendors~signup_forms.824396622be3ec2234ff.js

109 ms

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

default~signup_forms~onsite-triggering.968e4cc173bff13b788f.js

109 ms

signup_forms.1fe96d6abd3981ae89f5.js

signup_forms.1fe96d6abd3981ae89f5.js

261 ms

js

js

74 ms

hotjar-3370123.js

hotjar-3370123.js

242 ms

destination

destination

185 ms

pvDZHySQ8j

pvDZHySQ8j

241 ms

nas.v1.min.js

nas.v1.min.js

426 ms

payment-visa.png

payment-visa.png

655 ms

muse.js

muse.js

39 ms

ts

ts

218 ms

77910c60-d712-4d74-850f-8daa6a0eabcd-jx4rt2ak.js

77910c60-d712-4d74-850f-8daa6a0eabcd-jx4rt2ak.js

164 ms

payment-mastercard.png

payment-mastercard.png

633 ms

index.html

index.html

113 ms

payment-paypal.png

payment-paypal.png

626 ms

amex.png

amex.png

509 ms

ts

ts

90 ms

xGQJ_Vm9B.json

xGQJ_Vm9B.json

426 ms

modules.404c8789d11e259a4872.js

modules.404c8789d11e259a4872.js

14 ms

track

track

102 ms

allocate

allocate

356 ms

widget-carousel-jquery.js

widget-carousel-jquery.js

407 ms

print.css

print.css

12 ms

bundle-common.min.js

bundle-common.min.js

74 ms

bundle-cms.min.js

bundle-cms.min.js

19 ms

Accessibility Review

directstoves.com accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

directstoves.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

directstoves.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Directstoves.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Directstoves.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

directstoves.com

Open Graph data is detected on the main page of Direct Stoves. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: