Tools & Wizards About Us
displaysdirect.com.au screenshot

Report Summary

  • 42

    Performance

    Renders faster than
    61% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

displaysdirect.com.au

Trade Show Display Sydney, Pop up Displays, Custom Exhibition Display Stands - Displays Direct Australia

Page Load Speed

6 sec in total

First Response

468 ms

Resources Loaded

5.1 sec

Page Rendered

442 ms

displaysdirect.com.au screenshot

About Website

Visit displaysdirect.com.au now to see the best up-to-date Displays Direct content and also check out these interesting facts you probably never knew about displaysdirect.com.au

Displays Direct is a supplier of high quality custom portable exhibition display stands, pop up displays, teardrop banners and trade show displays to the Sydney area - purchase or rent, we do both!

Visit displaysdirect.com.au

Key Findings

We analyzed Displaysdirect.com.au page load time and found that the first response time was 468 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

displaysdirect.com.au performance score

42

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value7.5 s

1/100

10%

LCP (Largest Contentful Paint)

Value15.8 s

0/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value310 ms

77/100

30%

CLS (Cumulative Layout Shift)

Value0.025

100/100

15%

TTI (Time to Interactive)

Value9.5 s

30/100

10%

Network Requests Diagram

displaysdirect.com.au

468 ms

www.displaysdirectaustralia.com.au

1017 ms

bootstrap.min.css

446 ms

common.js

656 ms

bootstrap.min.js

657 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Displaysdirect.com.au, 89% (56 requests) were made to Displaysdirectaustralia.com.au and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2 sec) relates to the external source Displaysdirectaustralia.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 62.0 kB (4%)

Content Size

1.6 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Displaysdirect.com.au main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 45% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 30.9 kB

  • Original 39.3 kB
  • After minification 35.7 kB
  • After compression 8.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 30.9 kB or 78% of the original size.

Image Optimization

-2%

Potential reduce by 27.2 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Displays Direct images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 183 B

  • Original 110.8 kB
  • After minification 110.8 kB
  • After compression 110.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-8%

Potential reduce by 3.7 kB

  • Original 47.5 kB
  • After minification 47.5 kB
  • After compression 43.7 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Displaysdirect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 14 (25%)

Requests Now

55

After Optimization

41

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 55 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Displays Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

displaysdirect.com.au

displaysdirect.com.au

468 ms

www.displaysdirectaustralia.com.au

www.displaysdirectaustralia.com.au

1017 ms

bootstrap.min.css

bootstrap.min.css

446 ms

common.js

common.js

656 ms

bootstrap.min.js

bootstrap.min.js

657 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

887 ms

menu.js

menu.js

665 ms

common-script.js

common-script.js

896 ms

public.css

public.css

786 ms

jquery.js

jquery.js

1298 ms

jssor.slider-20.min.js

jssor.slider-20.min.js

1141 ms

bootstrap.min.js

bootstrap.min.js

30 ms

gtm.js

gtm.js

48 ms

display-direct-border1.svg

display-direct-border1.svg

242 ms

tell-icon.png

tell-icon.png

245 ms

mobile-call.jpg

mobile-call.jpg

241 ms

wavelight.jpg

wavelight.jpg

888 ms

banner.jpg

banner.jpg

879 ms

display-counter.jpg

display-counter.jpg

880 ms

dd-banner.jpg

dd-banner.jpg

670 ms

dd-banner-1.jpg

dd-banner-1.jpg

1108 ms

image001.jpg

image001.jpg

1266 ms

Contiki-6x3-15.jpg

Contiki-6x3-15.jpg

1550 ms

display-centre-now-open1.jpg

display-centre-now-open1.jpg

1098 ms

be-rewarded.jpg

be-rewarded.jpg

1101 ms

wavewall-brattleboro-g.jpg

wavewall-brattleboro-g.jpg

1110 ms

custom-built-expo-stands.jpg

custom-built-expo-stands.jpg

1319 ms

Infinity_Home_Page_png.jpg

Infinity_Home_Page_png.jpg

1322 ms

modular-ex.jpg

modular-ex.jpg

1331 ms

media_wall_main2.JPG

media_wall_main2.JPG

1334 ms

pull-up-banner-stands.jpg

pull-up-banner-stands.jpg

1487 ms

D10-+-woman.jpg

D10-+-woman.jpg

1539 ms

OdysseyCounter_807x427px_thumb.jpg

OdysseyCounter_807x427px_thumb.jpg

1542 ms

teardrops-pepsi-lipton-heineken.jpg

teardrops-pepsi-lipton-heineken.jpg

1555 ms

Wing-bottle-cutout.jpg

Wing-bottle-cutout.jpg

1557 ms

img5.jpg

img5.jpg

1708 ms

58-inch-black_thumb.jpg

58-inch-black_thumb.jpg

1759 ms

crown.jpg

crown.jpg

1764 ms

happy-customer.jpg

happy-customer.jpg

1773 ms

amazing-service.jpg

amazing-service.jpg

1778 ms

quick-turn-over.jpg

quick-turn-over.jpg

1781 ms

high-durability.jpg

high-durability.jpg

1929 ms

top-quality-product.jpg

top-quality-product.jpg

1979 ms

easy-setup.jpg

easy-setup.jpg

1985 ms

one-stop-shop.jpg

one-stop-shop.jpg

1996 ms

artwork-guidelines.png

artwork-guidelines.png

2003 ms

delivery-australia-wide.png

delivery-australia-wide.png

2005 ms

js

js

57 ms

analytics.js

analytics.js

17 ms

collect

collect

13 ms

collect

collect

121 ms

the-newsroom.png

the-newsroom.png

1913 ms

facebook.png

facebook.png

1960 ms

twitter.png

twitter.png

1967 ms

google-plus.png

google-plus.png

1978 ms

loader.gif

loader.gif

1768 ms

mulish-regular.ttf

mulish-regular.ttf

1564 ms

ss-symbolicons-block.woff

ss-symbolicons-block.woff

1499 ms

mulish-semibold.ttf

mulish-semibold.ttf

1547 ms

ss-standard.woff

ss-standard.woff

1551 ms

mulish-extrabold.ttf

mulish-extrabold.ttf

1569 ms

mulish-bold.ttf

mulish-bold.ttf

1357 ms

submit.png

submit.png

1356 ms

Accessibility Review

displaysdirect.com.au accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

High

<object> elements do not have alternate text

Best Practices

displaysdirect.com.au best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

displaysdirect.com.au SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

robots.txt is not valid

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Displaysdirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Displaysdirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

displaysdirect.com.au

Open Graph description is not detected on the main page of Displays Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: