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dove.co.uk screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    19% of websites

  • 93

    SEO

    Google-friendlier than
    84% of websites

dove.co.uk

Dove UK | Dove

Page Load Speed

5.3 sec in total

First Response

422 ms

Resources Loaded

4.4 sec

Page Rendered

472 ms

dove.co.uk screenshot

About Website

Welcome to dove.co.uk homepage info - get ready to check Dove best content for United States right away, or after learning these important things about dove.co.uk

Looking for hair products, skin care and deodorant to leave you feeling beautiful? With tricks, tips, and products built on expert care, Dove can help.

Visit dove.co.uk

Key Findings

We analyzed Dove.co.uk page load time and found that the first response time was 422 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

dove.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value6,130 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.013

100/100

15%

TTI (Time to Interactive)

Value18.6 s

3/100

10%

Network Requests Diagram

dove.co.uk

422 ms

www.dove.co.uk

375 ms

home.html

676 ms

modern.min.7b2eea6898007731c2ec2232f96726c7.js

25 ms

main.e248ffd676c01477a2d4be631edb85eb.css

40 ms

Our browser made a total of 106 requests to load all elements on the main page. We found that 2% of them (2 requests) were addressed to the original Dove.co.uk, 34% (36 requests) were made to Dove.com and 25% (26 requests) were made to Use.typekit.com. The less responsive or slowest element that took the longest time to load (1.1 sec) relates to the external source Cookieq.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 6.8 MB (66%)

Content Size

10.4 MB

After Optimization

3.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dove.co.uk main page is 10.4 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 85% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Javascripts take 8.2 MB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 239.1 kB

  • Original 273.4 kB
  • After minification 236.0 kB
  • After compression 34.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.4 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 239.1 kB or 87% of the original size.

Image Optimization

-9%

Potential reduce by 139.1 kB

  • Original 1.5 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dove images are well optimized though.

JavaScript Optimization

-74%

Potential reduce by 6.0 MB

  • Original 8.2 MB
  • After minification 8.1 MB
  • After compression 2.1 MB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 6.0 MB or 74% of the original size.

CSS Optimization

-85%

Potential reduce by 419.4 kB

  • Original 492.6 kB
  • After minification 489.2 kB
  • After compression 73.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dove.co.uk needs all CSS files to be minified and compressed as it can save up to 419.4 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (59%)

Requests Now

70

After Optimization

29

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dove. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

dove.co.uk

dove.co.uk

422 ms

www.dove.co.uk

www.dove.co.uk

375 ms

home.html

home.html

676 ms

modern.min.7b2eea6898007731c2ec2232f96726c7.js

modern.min.7b2eea6898007731c2ec2232f96726c7.js

25 ms

main.e248ffd676c01477a2d4be631edb85eb.css

main.e248ffd676c01477a2d4be631edb85eb.css

40 ms

hng1peh.js

hng1peh.js

181 ms

tg.js

tg.js

254 ms

cookies.js

cookies.js

21 ms

require.js

require.js

21 ms

settings.js

settings.js

20 ms

p.gif

p.gif

69 ms

u.js

u.js

218 ms

Dove.png

Dove.png

11 ms

dove-icon.png

dove-icon.png

11 ms

day01_shot01_079_hero-279551.jpg.ulenscale.767x360.jpg

day01_shot01_079_hero-279551.jpg.ulenscale.767x360.jpg

11 ms

core-ques.png

core-ques.png

23 ms

facebook.png

facebook.png

12 ms

twitter.png

twitter.png

23 ms

instagram.png

instagram.png

23 ms

youtube.png

youtube.png

23 ms

icon_unilever.svg

icon_unilever.svg

24 ms

satelliteLib-7a8e653f7a928ff69428b700279a52fa312e4c54.js

satelliteLib-7a8e653f7a928ff69428b700279a52fa312e4c54.js

13 ms

satellite-55f688e73361630014000112.js

satellite-55f688e73361630014000112.js

104 ms

satellite-559b845c30633400170001b1.html

satellite-559b845c30633400170001b1.html

268 ms

satellite-5637072564746d10c10012a3.js

satellite-5637072564746d10c10012a3.js

268 ms

satellite-596da78864746d2bd8000d4e.js

satellite-596da78864746d2bd8000d4e.js

138 ms

global-nav-logo-bg.png

global-nav-logo-bg.png

118 ms

sprite.symbol.svg

sprite.symbol.svg

72 ms

cross.svg

cross.svg

74 ms

search.svg

search.svg

75 ms

arrow_core.svg

arrow_core.svg

21 ms

cross-v2.svg

cross-v2.svg

15 ms

ajax-loader.gif

ajax-loader.gif

155 ms

happy-shadow-tabl.png

happy-shadow-tabl.png

18 ms

book-alt.svg

book-alt.svg

12 ms

cqd

cqd

1078 ms

footer-curve-device.svg

footer-curve-device.svg

108 ms

sprite.css.svg

sprite.css.svg

111 ms

arrow-drop.svg

arrow-drop.svg

118 ms

constantco-dove.js

constantco-dove.js

305 ms

satellite-562f483564746d2a44001a95.js

satellite-562f483564746d2a44001a95.js

63 ms

up_loader.1.1.0.js

up_loader.1.1.0.js

441 ms

main.ca120aab650282fead63e456d9df977e.js

main.ca120aab650282fead63e456d9df977e.js

233 ms

0EwnwEATX4GfAAAAAAAAAAKAAAAAQAAAAAIAAQAAAEAADEBCAAEAHgBY2BgYGKQY2BmYGThZGAEshmgbCYw2wEABjMAigAAeAFjYGbACwAAfQAE

0EwnwEATX4GfAAAAAAAAAAKAAAAAQAAAAAIAAQAAAEAADEBCAAEAHgBY2BgYGKQY2BmYGThZGAEshmgbCYw2wEABjMAigAAeAFjYGbACwAAfQAE

17 ms

m

m

202 ms

m

m

217 ms

m

m

215 ms

m

m

417 ms

m

m

219 ms

m

m

412 ms

linkid.js

linkid.js

390 ms

ec.js

ec.js

392 ms

m

m

321 ms

m

m

323 ms

m

m

319 ms

m

m

322 ms

m

m

388 ms

m

m

326 ms

m

m

325 ms

m

m

323 ms

m

m

322 ms

m

m

323 ms

m

m

324 ms

m

m

328 ms

m

m

324 ms

m

m

323 ms

m

m

323 ms

m

m

324 ms

m

m

324 ms

m

m

324 ms

m

m

325 ms

ext.html

ext.html

39 ms

day01_shot01_079_hero-279551.jpg.ulenscale.2048x960.jpg

day01_shot01_079_hero-279551.jpg.ulenscale.2048x960.jpg

738 ms

dove.tenantinfo.json

dove.tenantinfo.json

669 ms

collect

collect

10 ms

collect

collect

640 ms

collect

collect

284 ms

collect

collect

285 ms

collect

collect

637 ms

collect

collect

637 ms

lodash.min.js

lodash.min.js

585 ms

Bacon.min.js

Bacon.min.js

630 ms

592 ms

cc.js

cc.js

155 ms

AZoBgQFhAZkBMQEvATABMgEzAAA=

AZoBgQFhAZkBMQEvATABMgEzAAA=

19 ms

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

17 ms

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

14 ms

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

QH+Af8CAAIBAgICAwIEAgUCBgC9ASUAugEiALwBJADBASkBXQFeAZ4BUwFUAVcBVQFWAVgBYgFjAV8BeAF7AXoBfQF+AX8BmgGBAWEBmQExAS8BMAEyATMAAA==

14 ms

universal_pixel.1.1.1.js

universal_pixel.1.1.1.js

86 ms

requestContainer.min.css

requestContainer.min.css

285 ms

PanelDove.htm

PanelDove.htm

263 ms

pixel

pixel

150 ms

google

google

367 ms

2043fbbf-6ac3-4520-ab17-531dafad77f0.js

2043fbbf-6ac3-4520-ab17-531dafad77f0.js

378 ms

jquery-1.7.2.min.js

jquery-1.7.2.min.js

365 ms

languageFile.js

languageFile.js

377 ms

featured-background-hs-purely-pampering-3072-305727.png.ulenscale.570x306.png

featured-background-hs-purely-pampering-3072-305727.png.ulenscale.570x306.png

184 ms

generic

generic

119 ms

00120_170118_170_mt_social_1080x1080-780076.jpg.ulenscale.200x200.jpg

00120_170118_170_mt_social_1080x1080-780076.jpg.ulenscale.200x200.jpg

116 ms

marisa-779794.jpg.ulenscale.200x200.jpg

marisa-779794.jpg.ulenscale.200x200.jpg

115 ms

featured-background-hs-purely-pampering-3072-305727.png.ulenscale.1536x825.png

featured-background-hs-purely-pampering-3072-305727.png.ulenscale.1536x825.png

116 ms

00120_170118_170_mt_social_1080x1080-780076.jpg.ulenscale.400x400.jpg

00120_170118_170_mt_social_1080x1080-780076.jpg.ulenscale.400x400.jpg

115 ms

marisa-779794.jpg.ulenscale.400x400.jpg

marisa-779794.jpg.ulenscale.400x400.jpg

115 ms

appnexus

appnexus

117 ms

AI0BCgCMAQwAlAENAJMBDgCSAQsAlQEQAJYBEQCYARoAoQEbAKIBFACjARIAmQEZAJsBcQFyARwApAEeAKUBjwEgAR0BHwCmASEApwEiAKgBIwCpASYAqwEkAK4BJwCtAK8BfwGAATAAtgExALUBMgCzAI8AkQE3ALwBNQC+ATgAvQE6AMABOwDBAT4AxQE8AMIBQQDIAUIAyQFDAMoBSgDPAUsA0gFMANABTQDRAU4AzgFEANQBUADZAVcA3gFTAVsA4AFaAN8BWQDhASkAuAG5AboA9QDjATQAuwE9AMQBQADHAGwAbgBpAGIAagBxAGcAZgD7AIEBDwCXASgAqgE2AL8BOQDDAT8AxgFSANgBUQDXAU8A1gFYAOIBAACOAQkAiAETAJoBKgC5AUUA1QFVANwBVgDdAGAAYQBdAbEBtAAA

AI0BCgCMAQwAlAENAJMBDgCSAQsAlQEQAJYBEQCYARoAoQEbAKIBFACjARIAmQEZAJsBcQFyARwApAEeAKUBjwEgAR0BHwCmASEApwEiAKgBIwCpASYAqwEkAK4BJwCtAK8BfwGAATAAtgExALUBMgCzAI8AkQE3ALwBNQC+ATgAvQE6AMABOwDBAT4AxQE8AMIBQQDIAUIAyQFDAMoBSgDPAUsA0gFMANABTQDRAU4AzgFEANQBUADZAVcA3gFTAVsA4AFaAN8BWQDhASkAuAG5AboA9QDjATQAuwE9AMQBQADHAGwAbgBpAGIAagBxAGcAZgD7AIEBDwCXASgAqgE2AL8BOQDDAT8AxgFSANgBUQDXAU8A1gFYAOIBAACOAQkAiAETAJoBKgC5AUUA1QFVANwBVgDdAGAAYQBdAbEBtAAA

34 ms

mt.js

mt.js

103 ms

Accessibility Review

dove.co.uk accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

dove.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Requests the geolocation permission on page load

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

dove.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dove.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dove.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dove.co.uk

Open Graph data is detected on the main page of Dove. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: