Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 0

    Best Practices

  • 100

    SEO

    Google-friendlier than
    95% of websites

dove.de

Dove Deutschland

Page Load Speed

4.6 sec in total

First Response

227 ms

Resources Loaded

4.3 sec

Page Rendered

124 ms

dove.de screenshot

About Website

Welcome to dove.de homepage info - get ready to check Dove best content for Germany right away, or after learning these important things about dove.de

Du suchst nach Produkten für Hautpflege, Haarpflege und Deos, die dir ein gutes Gefühl geben? Wir von Dove helfen dir dabei mit Tipps rund ums Thema Pflege.

Visit dove.de

Key Findings

We analyzed Dove.de page load time and found that the first response time was 227 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

dove.de performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.8 s

11/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

9/100

25%

SI (Speed Index)

Value7.2 s

29/100

10%

TBT (Total Blocking Time)

Value8,360 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.032

100/100

15%

TTI (Time to Interactive)

Value29.4 s

0/100

10%

Network Requests Diagram

dove.de

227 ms

www.dove.de

492 ms

479 ms

html5.js

79 ms

reset.css

93 ms

Our browser made a total of 77 requests to load all elements on the main page. We found that 51% of them (39 requests) were addressed to the original Dove.de, 12% (9 requests) were made to Cookieq.com and 8% (6 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (681 ms) relates to the external source Static.xx.fbcdn.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 943.3 kB (59%)

Content Size

1.6 MB

After Optimization

643.1 kB

In fact, the total size of Dove.de main page is 1.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Javascripts take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 38.8 kB

  • Original 49.2 kB
  • After minification 44.6 kB
  • After compression 10.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 38.8 kB or 79% of the original size.

Image Optimization

-38%

Potential reduce by 126.3 kB

  • Original 335.1 kB
  • After minification 208.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Dove needs image optimization as it can save up to 126.3 kB or 38% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-63%

Potential reduce by 683.3 kB

  • Original 1.1 MB
  • After minification 1.0 MB
  • After compression 404.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 683.3 kB or 63% of the original size.

CSS Optimization

-83%

Potential reduce by 94.9 kB

  • Original 114.4 kB
  • After minification 96.8 kB
  • After compression 19.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dove.de needs all CSS files to be minified and compressed as it can save up to 94.9 kB or 83% of the original size.

Requests Breakdown

Number of requests can be reduced by 41 (55%)

Requests Now

74

After Optimization

33

The browser has sent 74 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dove. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

dove.de accessibility score

100

Accessibility Issues

SEO Factors

dove.de SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dove.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it does not match the claimed English language. Our system also found out that Dove.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Dove. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: