Tools & Wizards About Us
downtownecommerce.com screenshot

Report Summary

  • 9

    Performance

    Renders faster than
    23% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

downtownecommerce.com

eCommerce SEO & Paid Search (PPC) Consulting | Downtown eCommerce :

Page Load Speed

6.7 sec in total

First Response

2.6 sec

Resources Loaded

3.8 sec

Page Rendered

282 ms

downtownecommerce.com screenshot

About Website

Visit downtownecommerce.com now to see the best up-to-date Downtown ECommerce content for United States and also check out these interesting facts you probably never knew about downtownecommerce.com

Our SEO & PPC consultants will grow your business, whether you specialize in eCommerce or lead acquisition. Contact us today for more information.

Visit downtownecommerce.com

Key Findings

We analyzed Downtownecommerce.com page load time and found that the first response time was 2.6 sec and then it took 4.1 sec to load all DOM resources and completely render a web page. This is a poor result, as 65% of websites can load faster.

Performance Metrics

downtownecommerce.com performance score

9

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.2 s

3/100

10%

LCP (Largest Contentful Paint)

Value12.4 s

0/100

25%

SI (Speed Index)

Value13.1 s

2/100

10%

TBT (Total Blocking Time)

Value2,100 ms

7/100

30%

CLS (Cumulative Layout Shift)

Value0.295

40/100

15%

TTI (Time to Interactive)

Value16.9 s

5/100

10%

Network Requests Diagram

www.downtownecommerce.com

2639 ms

bootstrap.min.css

429 ms

css

38 ms

css

55 ms

style.min.css

521 ms

Our browser made a total of 76 requests to load all elements on the main page. We found that 71% of them (54 requests) were addressed to the original Downtownecommerce.com, 9% (7 requests) were made to Fonts.gstatic.com and 7% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Downtownecommerce.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 117.3 kB (10%)

Content Size

1.2 MB

After Optimization

1.1 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Downtownecommerce.com main page is 1.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 682.8 kB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 35.8 kB

  • Original 46.4 kB
  • After minification 45.4 kB
  • After compression 10.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.8 kB or 77% of the original size.

Image Optimization

-4%

Potential reduce by 29.0 kB

  • Original 682.8 kB
  • After minification 653.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Downtown ECommerce images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 30.1 kB

  • Original 365.4 kB
  • After minification 365.3 kB
  • After compression 335.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-23%

Potential reduce by 22.5 kB

  • Original 96.3 kB
  • After minification 96.3 kB
  • After compression 73.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Downtownecommerce.com needs all CSS files to be minified and compressed as it can save up to 22.5 kB or 23% of the original size.

Requests Breakdown

Number of requests can be reduced by 34 (52%)

Requests Now

66

After Optimization

32

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Downtown ECommerce. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 24 to 1 for JavaScripts and from 12 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.downtownecommerce.com

www.downtownecommerce.com

2639 ms

bootstrap.min.css

bootstrap.min.css

429 ms

css

css

38 ms

css

css

55 ms

style.min.css

style.min.css

521 ms

careers_frontend.css

careers_frontend.css

267 ms

styles.css

styles.css

474 ms

style.css

style.css

435 ms

jquery.min.js

jquery.min.js

526 ms

jquery-migrate.min.js

jquery-migrate.min.js

354 ms

jquery.min.js

jquery.min.js

31 ms

bootstrap.min.js

bootstrap.min.js

555 ms

jquery.smartmenus.js

jquery.smartmenus.js

514 ms

entrymetastyle.css

entrymetastyle.css

524 ms

flexslider.css

flexslider.css

598 ms

public.css

public.css

608 ms

scripts.js

scripts.js

613 ms

index.js

index.js

611 ms

index.js

index.js

619 ms

comment_count.js

comment_count.js

618 ms

comment_embed.js

comment_embed.js

700 ms

api.js

api.js

43 ms

wp-polyfill-inert.min.js

wp-polyfill-inert.min.js

702 ms

regenerator-runtime.min.js

regenerator-runtime.min.js

704 ms

wp-polyfill.min.js

wp-polyfill.min.js

705 ms

index.js

index.js

720 ms

jquery.flexslider.min.js

jquery.flexslider.min.js

719 ms

script.min.js

script.min.js

782 ms

css

css

18 ms

service1.png

service1.png

17 ms

banner1-935x430.jpg

banner1-935x430.jpg

172 ms

banner2-935x430.jpg

banner2-935x430.jpg

175 ms

banner3-935x430.jpg

banner3-935x430.jpg

172 ms

banner4-935x430.jpg

banner4-935x430.jpg

175 ms

banner5-935x430.jpg

banner5-935x430.jpg

175 ms

logo.png

logo.png

176 ms

icon-fb.png

icon-fb.png

178 ms

icon-twitter.png

icon-twitter.png

178 ms

icon-in.png

icon-in.png

178 ms

icon-gplus.png

icon-gplus.png

179 ms

dte.png

dte.png

180 ms

sponser1.png

sponser1.png

184 ms

sponser2.png

sponser2.png

183 ms

PremierBadgeClickable.png

PremierBadgeClickable.png

184 ms

sponser4.png

sponser4.png

186 ms

seer-logo.png

seer-logo.png

184 ms

service2.png

service2.png

58 ms

service3.png

service3.png

66 ms

logo1.png

logo1.png

59 ms

gtm.js

gtm.js

142 ms

slider-logo.png

slider-logo.png

173 ms

border-btm.png

border-btm.png

54 ms

section2-bg.jpg

section2-bg.jpg

62 ms

border-lft.png

border-lft.png

55 ms

section4-bg.jpg

section4-bg.jpg

63 ms

border-btm1.png

border-btm1.png

61 ms

ftr-top-bg.jpg

ftr-top-bg.jpg

63 ms

34904d9f-aa74-4e54-96b2-c893c64d4649.woff

34904d9f-aa74-4e54-96b2-c893c64d4649.woff

398 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1_FvsUZiYA.ttf

28 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs18NvsUZiYA.ttf

34 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs169vsUZiYA.ttf

42 ms

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

TK3_WkUHHAIjg75cFRf3bXL8LICs1xZosUZiYA.ttf

45 ms

count.js

count.js

23 ms

recaptcha__en.js

recaptcha__en.js

38 ms

anchor

anchor

36 ms

bg_direction_nav.png

bg_direction_nav.png

107 ms

styles__ltr.css

styles__ltr.css

4 ms

recaptcha__en.js

recaptcha__en.js

13 ms

bh4zGd7lNqYs0shhzHGtzOXCIByuDMfAdRtykcHA9Mk.js

bh4zGd7lNqYs0shhzHGtzOXCIByuDMfAdRtykcHA9Mk.js

43 ms

webworker.js

webworker.js

41 ms

logo_48.png

logo_48.png

25 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

8 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

8 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

31 ms

recaptcha__en.js

recaptcha__en.js

40 ms

4c8849d4-261c-445a-b013-663d9b3e42c6.ttf

4c8849d4-261c-445a-b013-663d9b3e42c6.ttf

91 ms

Accessibility Review

downtownecommerce.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

downtownecommerce.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

downtownecommerce.com SEO score

85

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Downtownecommerce.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Downtownecommerce.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

downtownecommerce.com

Open Graph data is detected on the main page of Downtown ECommerce. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: