Tools & Wizards About Us
drbronner.com screenshot

Report Summary

  • 16

    Performance

    Renders faster than
    30% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

drbronner.com

Dr. Bronner's: The Original All-One Magic Soap and More!

Page Load Speed

3.2 sec in total

First Response

274 ms

Resources Loaded

1.4 sec

Page Rendered

1.5 sec

drbronner.com screenshot

About Website

Visit drbronner.com now to see the best up-to-date Dr Bronner content for United States and also check out these interesting facts you probably never knew about drbronner.com

Vegan & cruelty-free products for your home, body & hair using the highest quality organic & fair trade, environmentally responsible ingredients.

Visit drbronner.com

Key Findings

We analyzed Drbronner.com page load time and found that the first response time was 274 ms and then it took 2.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

drbronner.com performance score

16

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value17.9 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value4,340 ms

1/100

30%

CLS (Cumulative Layout Shift)

Value0.127

82/100

15%

TTI (Time to Interactive)

Value29.2 s

0/100

10%

Network Requests Diagram

www.drbronner.com

274 ms

OtAutoBlock.js

105 ms

otSDKStub.js

117 ms

jquery-ui.css

91 ms

theme.scss.css

80 ms

Our browser made a total of 100 requests to load all elements on the main page. We found that 84% of them (84 requests) were addressed to the original Drbronner.com, 3% (3 requests) were made to Cdn.cookielaw.org and 2% (2 requests) were made to Code.jquery.com. The less responsive or slowest element that took the longest time to load (342 ms) relates to the external source A.klaviyo.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 221.6 kB (10%)

Content Size

2.2 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Drbronner.com main page is 2.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 156.9 kB

  • Original 197.4 kB
  • After minification 175.8 kB
  • After compression 40.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.7 kB, which is 11% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 156.9 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 4.9 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dr Bronner images are well optimized though.

JavaScript Optimization

-19%

Potential reduce by 58.8 kB

  • Original 313.1 kB
  • After minification 313.1 kB
  • After compression 254.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 58.8 kB or 19% of the original size.

CSS Optimization

-1%

Potential reduce by 1.0 kB

  • Original 70.6 kB
  • After minification 70.6 kB
  • After compression 69.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Drbronner.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (36%)

Requests Now

78

After Optimization

50

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 78 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dr Bronner. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 23 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.drbronner.com

www.drbronner.com

274 ms

OtAutoBlock.js

OtAutoBlock.js

105 ms

otSDKStub.js

otSDKStub.js

117 ms

jquery-ui.css

jquery-ui.css

91 ms

theme.scss.css

theme.scss.css

80 ms

do-vendor.css

do-vendor.css

79 ms

digitaloperative.css

digitaloperative.css

92 ms

sca.freegift.css

sca.freegift.css

82 ms

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

option_selection-86cdd286ddf3be7e25d68b9fc5965d7798a3ff6228ff79af67b3f4e41d6a34be.js

90 ms

preloads.js

preloads.js

99 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

103 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

150 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

105 ms

styles.css

styles.css

150 ms

jquery.min.js

jquery.min.js

89 ms

jquery-migrate-3.3.2.min.js

jquery-migrate-3.3.2.min.js

164 ms

jquery-ui.min.js

jquery-ui.min.js

101 ms

vendor.js

vendor.js

323 ms

theme.js

theme.js

163 ms

js

js

323 ms

dr-bronners-us.myshopify.com

dr-bronners-us.myshopify.com

89 ms

sdk.min.js

sdk.min.js

101 ms

klaviyo.js

klaviyo.js

89 ms

cart.js

cart.js

161 ms

slick.css

slick.css

96 ms

slick.min.js

slick.min.js

104 ms

do-vendor.js

do-vendor.js

321 ms

digitaloperative.js

digitaloperative.js

318 ms

accessibe.js

accessibe.js

341 ms

onsite.js

onsite.js

342 ms

d9420783-17b1-4bd5-814a-f4c7951dffd4.json

d9420783-17b1-4bd5-814a-f4c7951dffd4.json

213 ms

home-placeholder-1500x1500_1500x.png

home-placeholder-1500x1500_1500x.png

86 ms

mothersday-IMG_0160-16x9.jpg

mothersday-IMG_0160-16x9.jpg

90 ms

dr-bronners-magic-all-one-chocolate-variety-6-pack-nested-1_large.jpg

dr-bronners-magic-all-one-chocolate-variety-6-pack-nested-1_large.jpg

87 ms

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-AllFlavors_large.jpg

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-AllFlavors_large.jpg

86 ms

US-Dark-Chocolate-3oz-Angled-6-Bars-1800px-ROC-SaltedDarkChocolate_large.jpg

US-Dark-Chocolate-3oz-Angled-6-Bars-1800px-ROC-SaltedDarkChocolate_large.jpg

88 ms

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-GoldenMilkChai_large.jpg

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-GoldenMilkChai_large.jpg

89 ms

ajax-loader.gif

ajax-loader.gif

93 ms

Mothers-Day-Chocolate-Cake-Recipe-4-scaled_500x500.jpg

Mothers-Day-Chocolate-Cake-Recipe-4-scaled_500x500.jpg

91 ms

iStock-1165420600-1_jpg_500x500.webp

iStock-1165420600-1_jpg_500x500.webp

96 ms

GG-OMC-Resize-Blog-Main-Image-1280x720-1_500x500.jpg

GG-OMC-Resize-Blog-Main-Image-1280x720-1_500x500.jpg

94 ms

P1311764_main-image_500x500.jpg

P1311764_main-image_500x500.jpg

92 ms

US-LiquidSoap-32oz-Peppermint_medium.jpg

US-LiquidSoap-32oz-Peppermint_medium.jpg

94 ms

bronner-US-Refill-Carton-Peppermint-32oz-LCPE32US2-01_medium.jpg

bronner-US-Refill-Carton-Peppermint-32oz-LCPE32US2-01_medium.jpg

109 ms

US-SugarSoap-12oz-Peppermint-600_medium.jpg

US-SugarSoap-12oz-Peppermint-600_medium.jpg

187 ms

US-BarSoap-5oz-Peppermint-600_medium.jpg

US-BarSoap-5oz-Peppermint-600_medium.jpg

114 ms

US-HandBodyLotion-8oz-Peppermint-600_medium.jpg

US-HandBodyLotion-8oz-Peppermint-600_medium.jpg

116 ms

US-LipBalm-0.15oz-Peppermint-600_medium.jpg

US-LipBalm-0.15oz-Peppermint-600_medium.jpg

110 ms

US-MagicBalm-2oz-Arnica_Menthol-600_medium.jpg

US-MagicBalm-2oz-Arnica_Menthol-600_medium.jpg

110 ms

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-AllFlavors_medium.jpg

US-Oat-Milk-Chocolate-3oz-Angled-6-Bars-1800px-AllFlavors_medium.jpg

189 ms

dr-bronners-magic-all-one-chocolate-variety-6-pack-nested-1_medium.jpg

dr-bronners-magic-all-one-chocolate-variety-6-pack-nested-1_medium.jpg

192 ms

US-HairCreme-6oz-Peppermint-600_medium.jpg

US-HairCreme-6oz-Peppermint-600_medium.jpg

188 ms

US-HairRinse-8oz-Citrus_2_medium.jpg

US-HairRinse-8oz-Citrus_2_medium.jpg

191 ms

US-SalSuds-16oz_medium.jpg

US-SalSuds-16oz_medium.jpg

189 ms

US-Toothpaste-Tube-5oz-Peppermint-600_medium.jpg

US-Toothpaste-Tube-5oz-Peppermint-600_medium.jpg

192 ms

US-Toothpaste-Tube-5oz-Spearmint-600_medium.jpg

US-Toothpaste-Tube-5oz-Spearmint-600_medium.jpg

191 ms

US-Toothpaste-Tube-5oz-Cinnamon-600_medium.jpg

US-Toothpaste-Tube-5oz-Cinnamon-600_medium.jpg

193 ms

US-Toothpaste-Tube-5oz-Anise-600_medium.jpg

US-Toothpaste-Tube-5oz-Anise-600_medium.jpg

195 ms

US-CoconutOil-14oz-WholeKernel_medium.jpg

US-CoconutOil-14oz-WholeKernel_medium.jpg

194 ms

Soap-And-Soul-Book-600px-final-1_medium.jpg

Soap-And-Soul-Book-600px-final-1_medium.jpg

194 ms

us_baby_gift_set_product_medium.jpg

us_baby_gift_set_product_medium.jpg

197 ms

fair-trade-gift-basket_top_medium.jpg

fair-trade-gift-basket_top_medium.jpg

195 ms

chico-bag-rainbow-2_medium.jpg

chico-bag-rainbow-2_medium.jpg

195 ms

icon-accessibility-v3.svg

icon-accessibility-v3.svg

195 ms

location

location

104 ms

icon_facebook_white.png

icon_facebook_white.png

317 ms

benton-comp-reg.woff

benton-comp-reg.woff

313 ms

trade-gothic-lt-std.woff

trade-gothic-lt-std.woff

293 ms

tradegothic_n4.9046484b84e9d547f2568166c70f42465f6e8316.woff

tradegothic_n4.9046484b84e9d547f2568166c70f42465f6e8316.woff

241 ms

tradegothic_n7.ffb764894c72ccd893ba69107b7abacd51e7c216.woff

tradegothic_n7.ffb764894c72ccd893ba69107b7abacd51e7c216.woff

243 ms

SSStandard.woff

SSStandard.woff

240 ms

BentonSans-Medium.woff

BentonSans-Medium.woff

246 ms

BentonSansCompressed-Bold.woff

BentonSansCompressed-Bold.woff

239 ms

benton-sans-bold.woff

benton-sans-bold.woff

239 ms

BentonSans-Bold_005d91ab-3ba4-42c6-b2c7-609320f42678.woff

BentonSans-Bold_005d91ab-3ba4-42c6-b2c7-609320f42678.woff

238 ms

benton-cond-reg.woff

benton-cond-reg.woff

238 ms

icon_facebook_grey.png

icon_facebook_grey.png

237 ms

icon_instagram_white.png

icon_instagram_white.png

237 ms

icon_instagram_grey.png

icon_instagram_grey.png

238 ms

benton-comp-med.woff

benton-comp-med.woff

237 ms

icon_linkedin_white.png

icon_linkedin_white.png

222 ms

icon_linkedin_grey.png

icon_linkedin_grey.png

222 ms

icon_youtube_white.png

icon_youtube_white.png

222 ms

icon_youtube_grey.png

icon_youtube_grey.png

222 ms

icon_pinterest_white.png

icon_pinterest_white.png

151 ms

icon_pinterest_grey.png

icon_pinterest_grey.png

150 ms

loading-spinner.gif

loading-spinner.gif

151 ms

camping-A_Cosmic_Day_In_the_Life_-_Liquid_Soap_55-16x9.jpg

camping-A_Cosmic_Day_In_the_Life_-_Liquid_Soap_55-16x9.jpg

149 ms

footer-earth-space__desktop.jpg

footer-earth-space__desktop.jpg

150 ms

session

session

116 ms

SSStandard.otf

SSStandard.otf

57 ms

benton-cond-reg.otf

benton-cond-reg.otf

58 ms

benton-comp-reg.otf

benton-comp-reg.otf

60 ms

trade-gothic-lt-std.otf

trade-gothic-lt-std.otf

59 ms

BentonSans-Medium.otf

BentonSans-Medium.otf

58 ms

BentonSansCompressed-Bold.otf

BentonSansCompressed-Bold.otf

56 ms

BentonSans-Bold.otf

BentonSans-Bold.otf

101 ms

BentonSans-Bold.ttf

BentonSans-Bold.ttf

100 ms

benton-comp-med.otf

benton-comp-med.otf

100 ms

BentonSans-Bold.svg

BentonSans-Bold.svg

118 ms

Accessibility Review

drbronner.com accessibility score

94

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

button, link, and menuitem elements do not have accessible names.

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

drbronner.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

drbronner.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Drbronner.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Drbronner.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

drbronner.com

Open Graph data is detected on the main page of Dr Bronner. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: