Tools & Wizards About Us
dreadempire.com.au screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

dreadempire.com.au

Dread Empire organic dreadlock products for clean healthy natural dreads.

Page Load Speed

10.4 sec in total

First Response

1.2 sec

Resources Loaded

8.9 sec

Page Rendered

323 ms

dreadempire.com.au screenshot

About Website

Welcome to dreadempire.com.au homepage info - get ready to check Dread Empire best content right away, or after learning these important things about dreadempire.com.au

Organic dreadlocks range, including shampoos, soaps, conditioners, dreadlocks extensions, swim caps and more.

Visit dreadempire.com.au

Key Findings

We analyzed Dreadempire.com.au page load time and found that the first response time was 1.2 sec and then it took 9.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

dreadempire.com.au performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.7 s

2/100

10%

LCP (Largest Contentful Paint)

Value18.0 s

0/100

25%

SI (Speed Index)

Value16.8 s

0/100

10%

TBT (Total Blocking Time)

Value1,200 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.098

90/100

15%

TTI (Time to Interactive)

Value18.3 s

3/100

10%

Network Requests Diagram

www.dreadempire.com.au

1220 ms

theme-86f490698.css

923 ms

core.js

1143 ms

swiper.min.js

1065 ms

theme.js

1140 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 73% of them (67 requests) were addressed to the original Dreadempire.com.au, 12% (11 requests) were made to Static.xx.fbcdn.net and 4% (4 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (4.2 sec) belongs to the original domain Dreadempire.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 204.8 kB (12%)

Content Size

1.8 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Dreadempire.com.au main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 984.8 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 137.2 kB

  • Original 168.6 kB
  • After minification 156.1 kB
  • After compression 31.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 137.2 kB or 81% of the original size.

Image Optimization

-1%

Potential reduce by 7.4 kB

  • Original 984.8 kB
  • After minification 977.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Dread Empire images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 59.7 kB

  • Original 420.7 kB
  • After minification 419.8 kB
  • After compression 360.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 59.7 kB or 14% of the original size.

CSS Optimization

-0%

Potential reduce by 542 B

  • Original 192.6 kB
  • After minification 192.6 kB
  • After compression 192.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Dreadempire.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 61 (73%)

Requests Now

83

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Dread Empire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 59 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.dreadempire.com.au

www.dreadempire.com.au

1220 ms

theme-86f490698.css

theme-86f490698.css

923 ms

core.js

core.js

1143 ms

swiper.min.js

swiper.min.js

1065 ms

theme.js

theme.js

1140 ms

product.js

product.js

680 ms

validate.js

validate.js

704 ms

jxheaderaccount.js

jxheaderaccount.js

907 ms

jxproductlistgallery.js

jxproductlistgallery.js

1063 ms

jxproductzoomer.js

jxproductzoomer.js

1140 ms

jquery.ez-plus.js

jquery.ez-plus.js

1174 ms

jxsearch.js

jxsearch.js

1175 ms

hoverIntent.js

hoverIntent.js

1176 ms

superfish.js

superfish.js

1365 ms

jxmegamenu.js

jxmegamenu.js

1366 ms

pagecache.js

pagecache.js

1367 ms

jquery.countdown.js

jquery.countdown.js

1373 ms

jxdaydeal.js

jxdaydeal.js

1374 ms

jxmegalayout.js

jxmegalayout.js

1386 ms

Footer-3.js

Footer-3.js

1588 ms

Home-1.js

Home-1.js

1589 ms

TopColumn-4.js

TopColumn-4.js

1589 ms

Header-1.js

Header-1.js

1596 ms

afterpay.js

afterpay.js

1598 ms

pga.js

pga.js

1610 ms

fotorama.js

fotorama.js

1812 ms

pv_custom.js

pv_custom.js

1816 ms

jxsocialfeeds.js

jxsocialfeeds.js

1817 ms

ets.fancybox.js

ets.fancybox.js

1832 ms

isotope.pkgd.js

isotope.pkgd.js

1836 ms

ets.owl.carousel.js

ets.owl.carousel.js

1842 ms

ets.lazy.js

ets.lazy.js

2039 ms

instagram.js

instagram.js

2041 ms

js_composer_front.js

js_composer_front.js

2042 ms

jquery-ui.min.js

jquery-ui.min.js

2069 ms

jquery.cooki-plugin.js

jquery.cooki-plugin.js

2057 ms

jquery.autocomplete.js

jquery.autocomplete.js

2098 ms

jquery.fancybox.js

jquery.fancybox.js

1591 ms

store_widget.js

store_widget.js

1569 ms

owl.carousel.min.js

owl.carousel.min.js

1367 ms

home_reviews.js

home_reviews.js

1226 ms

responsiveslides.min.js

responsiveslides.min.js

1236 ms

homeslider.js

homeslider.js

1242 ms

4iCs6KVjbNBYlgoKfw7w.woff

4iCs6KVjbNBYlgoKfw7w.woff

55 ms

4iCv6KVjbNBYlgoCjC3jsGyL.woff

4iCv6KVjbNBYlgoCjC3jsGyL.woff

117 ms

4iCv6KVjbNBYlgoC1CzjsGyL.woff

4iCv6KVjbNBYlgoC1CzjsGyL.woff

221 ms

4iCv6KVjbNBYlgoCxCvjsGyL.woff

4iCv6KVjbNBYlgoCxCvjsGyL.woff

135 ms

ps_searchbar.js

ps_searchbar.js

1355 ms

ps_shoppingcart.js

ps_shoppingcart.js

1357 ms

theme.js

theme.js

1328 ms

custom.js

custom.js

1339 ms

StrawberryBlossom.ttf

StrawberryBlossom.ttf

4168 ms

icomoon.ttf

icomoon.ttf

4164 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3980 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

3982 ms

my-shop-logo-1564622133.jpg

my-shop-logo-1564622133.jpg

3977 ms

IX0GvMngxtby1Ue8.jpg

IX0GvMngxtby1Ue8.jpg

3975 ms

Y8OFFMV3HMOjV5XM.jpg

Y8OFFMV3HMOjV5XM.jpg

3971 ms

1CLmtoGvQ8bmqoa4.jpg

1CLmtoGvQ8bmqoa4.jpg

3960 ms

G8d6SPf2cwJMUznQ.jpg

G8d6SPf2cwJMUznQ.jpg

3757 ms

8j63Yhs6YyP2yYqL.jpg

8j63Yhs6YyP2yYqL.jpg

3756 ms

starter-kits-combos.jpg

starter-kits-combos.jpg

3756 ms

locking-tightening.jpg

locking-tightening.jpg

3750 ms

shampoos.jpg

shampoos.jpg

3749 ms

treatments.jpg

treatments.jpg

3736 ms

extensions.jpg

extensions.jpg

3532 ms

sdk.js

sdk.js

29 ms

widgets.js

widgets.js

29 ms

pinit.js

pinit.js

39 ms

accessories.jpg

accessories.jpg

3530 ms

dread-tools-other.jpg

dread-tools-other.jpg

3531 ms

swim-shower-caps.jpg

swim-shower-caps.jpg

3512 ms

sdk.js

sdk.js

11 ms

39 ms

pinit_main.js

pinit_main.js

6 ms

vc_carousel.css

vc_carousel.css

2794 ms

prettyPhoto.css

prettyPhoto.css

1015 ms

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

widget_iframe.2f70fb173b9000da126c79afe2098f02.html

57 ms

page.php

page.php

95 ms

settings

settings

151 ms

pfs3shRYZOH.css

pfs3shRYZOH.css

14 ms

dvL-mSr_f6M.js

dvL-mSr_f6M.js

21 ms

o1ndYS2og_B.js

o1ndYS2og_B.js

44 ms

FsgTKAP125G.js

FsgTKAP125G.js

44 ms

pLoSlJD7y1F.js

pLoSlJD7y1F.js

44 ms

Glud--w-qOK.js

Glud--w-qOK.js

48 ms

WvbRbK9sYiL.js

WvbRbK9sYiL.js

42 ms

p55HfXW__mM.js

p55HfXW__mM.js

43 ms

ALTQi95mOyD.js

ALTQi95mOyD.js

50 ms

305580363_460163046128661_7980186181982197551_n.jpg

305580363_460163046128661_7980186181982197551_n.jpg

35 ms

yhMLxgtMNUo.js

yhMLxgtMNUo.js

10 ms

UXtr_j2Fwe-.png

UXtr_j2Fwe-.png

7 ms

Accessibility Review

dreadempire.com.au accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

dreadempire.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

dreadempire.com.au SEO score

91

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document doesn't use legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Dreadempire.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Dreadempire.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

dreadempire.com.au

Open Graph description is not detected on the main page of Dread Empire. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: