Tools & Wizards About Us
drinksdirect.co.uk screenshot

Report Summary

  • 35

    Performance

    Renders faster than
    55% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

drinksdirect.co.uk

Drinks Direct - Online Drinks Store for Wine, Champagne, Spirits and Gifts

Page Load Speed

3.6 sec in total

First Response

176 ms

Resources Loaded

2.8 sec

Page Rendered

586 ms

drinksdirect.co.uk screenshot

About Website

Click here to check amazing Drinks Direct content for United Kingdom. Otherwise, check out these important facts you probably never knew about drinksdirect.co.uk

Buy Champagne, Wine, Spirits and Gifts online. Case deals and special offers. Next Day UK delivery as standard. Free UK Mainland delivery on orders over £350

Visit drinksdirect.co.uk

Key Findings

We analyzed Drinksdirect.co.uk page load time and found that the first response time was 176 ms and then it took 3.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

drinksdirect.co.uk performance score

35

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

34/100

10%

LCP (Largest Contentful Paint)

Value6.4 s

10/100

25%

SI (Speed Index)

Value5.3 s

57/100

10%

TBT (Total Blocking Time)

Value830 ms

35/100

30%

CLS (Cumulative Layout Shift)

Value0.184

66/100

15%

TTI (Time to Interactive)

Value9.3 s

31/100

10%

Network Requests Diagram

drinksdirect.co.uk

176 ms

drinksdirect.co.uk

318 ms

www.drinksdirect.co.uk

338 ms

www.drinksdirect.com

674 ms

sensor.js

22 ms

Our browser made a total of 40 requests to load all elements on the main page. We found that 8% of them (3 requests) were addressed to the original Drinksdirect.co.uk, 48% (19 requests) were made to Drinksdirect.com and 30% (12 requests) were made to Img.drinksdirect.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Img.drinksdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 319.8 kB (12%)

Content Size

2.6 MB

After Optimization

2.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Drinksdirect.co.uk main page is 2.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 227.3 kB

  • Original 270.7 kB
  • After minification 263.8 kB
  • After compression 43.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 227.3 kB or 84% of the original size.

Image Optimization

-4%

Potential reduce by 82.8 kB

  • Original 2.3 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Drinks Direct images are well optimized though.

JavaScript Optimization

-12%

Potential reduce by 9.3 kB

  • Original 74.6 kB
  • After minification 74.6 kB
  • After compression 65.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 9.3 kB or 12% of the original size.

CSS Optimization

-13%

Potential reduce by 370 B

  • Original 2.9 kB
  • After minification 2.9 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Drinksdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 370 B or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 6 (20%)

Requests Now

30

After Optimization

24

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 30 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Drinks Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

drinksdirect.co.uk

drinksdirect.co.uk

176 ms

drinksdirect.co.uk

drinksdirect.co.uk

318 ms

www.drinksdirect.co.uk

www.drinksdirect.co.uk

338 ms

www.drinksdirect.com

www.drinksdirect.com

674 ms

sensor.js

sensor.js

22 ms

es6-promise.auto.min.js

es6-promise.auto.min.js

154 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

371 ms

index_index_main.js

index_index_main.js

163 ms

style.css

style.css

360 ms

gtm.js

gtm.js

78 ms

laurent-perrier-grand-siecle-iteration-no-26-nv-champagne-4.png

laurent-perrier-grand-siecle-iteration-no-26-nv-champagne-4.png

602 ms

en.svg

en.svg

250 ms

proc.png

proc.png

251 ms

Group.png

Group.png

298 ms

na%20product.png

na%20product.png

298 ms

www.drinksdirect.com

www.drinksdirect.com

444 ms

bok.png

bok.png

298 ms

Frame.png

Frame.png

325 ms

car.png

car.png

446 ms

paypal-1.png

paypal-1.png

445 ms

cat-avion-reserva-44-tequila.png

cat-avion-reserva-44-tequila.png

1130 ms

cat-louis-roederer-cristal-champagne-2015.png

cat-louis-roederer-cristal-champagne-2015.png

777 ms

cat-macallan-18-year-old-double-cask-single-malt-whisky-2023.png

cat-macallan-18-year-old-double-cask-single-malt-whisky-2023.png

1157 ms

cat-laurent-perrier-grand-siecle-brut-nv-champagne.png

cat-laurent-perrier-grand-siecle-brut-nv-champagne.png

1035 ms

cat-bollinger-rose-nv-champagne.png

cat-bollinger-rose-nv-champagne.png

756 ms

cat-dalmore-18-year-old-2022-edition.png

cat-dalmore-18-year-old-2022-edition.png

773 ms

suntory-hibiki-21-year-old-japanese-whisky-70cl-3089.jpg

suntory-hibiki-21-year-old-japanese-whisky-70cl-3089.jpg

931 ms

pol-roger-brut-vintage-150cl-magnum-in-box-6018.jpg

pol-roger-brut-vintage-150cl-magnum-in-box-6018.jpg

952 ms

5851.jpg

5851.jpg

959 ms

5859.jpg

5859.jpg

1103 ms

mobile-looking.png

mobile-looking.png

1128 ms

roboto-regular-webfont.woff

roboto-regular-webfont.woff

475 ms

roboto-medium-webfont.woff

roboto-medium-webfont.woff

476 ms

roboto-light-webfont.woff

roboto-light-webfont.woff

507 ms

roboto-bold-webfont.woff

roboto-bold-webfont.woff

445 ms

js

js

67 ms

bat.js

bat.js

53 ms

themify.woff

themify.woff

246 ms

landing

landing

138 ms

landing

landing

83 ms

Accessibility Review

drinksdirect.co.uk accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

drinksdirect.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

drinksdirect.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Drinksdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Drinksdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

drinksdirect.co.uk

Open Graph description is not detected on the main page of Drinks Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: