Tools & Wizards About Us
drinksdirect.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 87

    Accessibility

    Visual factors better than
    that of 66% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

drinksdirect.com

Drinks Direct - Online Drinks Store for Wine, Champagne, Spirits and Gifts

Page Load Speed

3 sec in total

First Response

175 ms

Resources Loaded

2.2 sec

Page Rendered

538 ms

drinksdirect.com screenshot

About Website

Visit drinksdirect.com now to see the best up-to-date Drinks Direct content and also check out these interesting facts you probably never knew about drinksdirect.com

Buy Champagne, Wine, Spirits and Gifts online. Case deals and special offers. Next Day UK delivery as standard. Free UK Mainland delivery on orders over £350

Visit drinksdirect.com

Key Findings

We analyzed Drinksdirect.com page load time and found that the first response time was 175 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

drinksdirect.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

59/100

10%

LCP (Largest Contentful Paint)

Value4.9 s

28/100

25%

SI (Speed Index)

Value4.6 s

71/100

10%

TBT (Total Blocking Time)

Value620 ms

48/100

30%

CLS (Cumulative Layout Shift)

Value0.179

67/100

15%

TTI (Time to Interactive)

Value8.8 s

35/100

10%

Network Requests Diagram

drinksdirect.com

175 ms

drinksdirect.com

346 ms

www.drinksdirect.com

707 ms

sensor.js

199 ms

gtm.js

109 ms

Our browser made a total of 41 requests to load all elements on the main page. We found that 49% of them (20 requests) were addressed to the original Drinksdirect.com, 29% (12 requests) were made to Img.drinksdirect.com and 7% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1 sec) relates to the external source Img.drinksdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 250.9 kB (7%)

Content Size

3.6 MB

After Optimization

3.3 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Drinksdirect.com main page is 3.6 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Images take 3.2 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 228.3 kB

  • Original 271.8 kB
  • After minification 264.9 kB
  • After compression 43.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 228.3 kB or 84% of the original size.

Image Optimization

-0%

Potential reduce by 13.1 kB

  • Original 3.2 MB
  • After minification 3.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Drinks Direct images are well optimized though.

JavaScript Optimization

-10%

Potential reduce by 9.2 kB

  • Original 92.9 kB
  • After minification 92.9 kB
  • After compression 83.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-13%

Potential reduce by 370 B

  • Original 2.9 kB
  • After minification 2.9 kB
  • After compression 2.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Drinksdirect.com needs all CSS files to be minified and compressed as it can save up to 370 B or 13% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (21%)

Requests Now

33

After Optimization

26

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 33 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Drinks Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

drinksdirect.com

drinksdirect.com

175 ms

drinksdirect.com

drinksdirect.com

346 ms

www.drinksdirect.com

www.drinksdirect.com

707 ms

sensor.js

sensor.js

199 ms

gtm.js

gtm.js

109 ms

en.svg

en.svg

170 ms

proc.png

proc.png

383 ms

Group.png

Group.png

383 ms

roboto-regular-webfont.woff

roboto-regular-webfont.woff

384 ms

roboto-medium-webfont.woff

roboto-medium-webfont.woff

385 ms

roboto-light-webfont.woff

roboto-light-webfont.woff

384 ms

roboto-bold-webfont.woff

roboto-bold-webfont.woff

385 ms

monkey-47-schwartzwald-gin-50cl.png

monkey-47-schwartzwald-gin-50cl.png

756 ms

na%20product.png

na%20product.png

324 ms

cat-avion-reserva-44-tequila.png

cat-avion-reserva-44-tequila.png

591 ms

cat-louis-roederer-cristal-champagne-2015.png

cat-louis-roederer-cristal-champagne-2015.png

589 ms

cat-macallan-18-year-old-double-cask-single-malt-whisky-2023.png

cat-macallan-18-year-old-double-cask-single-malt-whisky-2023.png

584 ms

cat-laurent-perrier-grand-siecle-brut-nv-champagne.png

cat-laurent-perrier-grand-siecle-brut-nv-champagne.png

620 ms

cat-bollinger-rose-nv-champagne.png

cat-bollinger-rose-nv-champagne.png

584 ms

cat-dalmore-18-year-old-2022-edition.png

cat-dalmore-18-year-old-2022-edition.png

1044 ms

jquery-3.4.1.min.js

jquery-3.4.1.min.js

368 ms

index_index_main.js

index_index_main.js

345 ms

style.css

style.css

354 ms

www.drinksdirect.com

www.drinksdirect.com

578 ms

bok.png

bok.png

397 ms

Frame.png

Frame.png

396 ms

car.png

car.png

403 ms

paypal-1.png

paypal-1.png

460 ms

5664.jpg

5664.jpg

705 ms

5720.jpg

5720.jpg

727 ms

the-london-no-1-original-blue-gin-rehoboam-450cl-3760.jpg

the-london-no-1-original-blue-gin-rehoboam-450cl-3760.jpg

737 ms

pol-roger-brut-reserve-nv-champagne-jeroboam-3-lit-6034.jpg

pol-roger-brut-reserve-nv-champagne-jeroboam-3-lit-6034.jpg

755 ms

mobile-looking.png

mobile-looking.png

1006 ms

js

js

225 ms

analytics.js

analytics.js

42 ms

bat.js

bat.js

215 ms

collect

collect

50 ms

themify.woff

themify.woff

223 ms

collect

collect

68 ms

js

js

86 ms

ga-audiences

ga-audiences

52 ms

Accessibility Review

drinksdirect.com accessibility score

87

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Form elements do not have associated labels

High

Links do not have a discernible name

Best Practices

drinksdirect.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

drinksdirect.com SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Drinksdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Drinksdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

drinksdirect.com

Open Graph description is not detected on the main page of Drinks Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: