Tools & Wizards About Us
duracell.co.za screenshot

Report Summary

  • 44

    Performance

    Renders faster than
    63% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

duracell.co.za

Duracell Batteries South Africa | The World’s #1 Consumer Battery Company

Page Load Speed

2.8 sec in total

First Response

9 ms

Resources Loaded

2.4 sec

Page Rendered

453 ms

duracell.co.za screenshot

About Website

Welcome to duracell.co.za homepage info - get ready to check Duracell best content for South Africa right away, or after learning these important things about duracell.co.za

Long-life AA and AAA batteries, rechargeable batteries, chargers, coin button batteries, and more from Duracell, the World’s #1 consumer battery company.

Visit duracell.co.za

Key Findings

We analyzed Duracell.co.za page load time and found that the first response time was 9 ms and then it took 2.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

duracell.co.za performance score

44

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value4.8 s

31/100

25%

SI (Speed Index)

Value7.8 s

24/100

10%

TBT (Total Blocking Time)

Value630 ms

47/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value11.1 s

20/100

10%

Network Requests Diagram

duracell.co.za

9 ms

duracell.co.za

291 ms

www.duracell.co.za

444 ms

style.min.css

355 ms

main.css

493 ms

Our browser made a total of 54 requests to load all elements on the main page. We found that 98% of them (53 requests) were addressed to the original Duracell.co.za, 2% (1 request) were made to Cloud.typography.com. The less responsive or slowest element that took the longest time to load (903 ms) belongs to the original domain Duracell.co.za.

Page Optimization Overview & Recommendations

Page size can be reduced by 357.6 kB (7%)

Content Size

5.2 MB

After Optimization

4.9 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Duracell.co.za main page is 5.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 4.5 MB which makes up the majority of the site volume.

HTML Optimization

-77%

Potential reduce by 207.4 kB

  • Original 268.0 kB
  • After minification 220.9 kB
  • After compression 60.6 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 47.1 kB, which is 18% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 207.4 kB or 77% of the original size.

Image Optimization

-3%

Potential reduce by 149.8 kB

  • Original 4.5 MB
  • After minification 4.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Duracell images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 88 B

  • Original 355.5 kB
  • After minification 355.5 kB
  • After compression 355.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 363 B

  • Original 105.5 kB
  • After minification 105.5 kB
  • After compression 105.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Duracell.co.za has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (45%)

Requests Now

49

After Optimization

27

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 49 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Duracell. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

duracell.co.za

duracell.co.za

9 ms

duracell.co.za

duracell.co.za

291 ms

www.duracell.co.za

www.duracell.co.za

444 ms

style.min.css

style.min.css

355 ms

main.css

main.css

493 ms

campaign-video.css

campaign-video.css

283 ms

klaro.css

klaro.css

291 ms

modernizr.js

modernizr.js

217 ms

fonts.css

fonts.css

103 ms

index.js

index.js

278 ms

index.js

index.js

507 ms

jquery.js

jquery.js

569 ms

main_latest.js

main_latest.js

791 ms

gsap.min.js

gsap.min.js

422 ms

ScrollTrigger.min.js

ScrollTrigger.min.js

566 ms

custom.js

custom.js

701 ms

Klaro-config.js

Klaro-config.js

775 ms

Klaro.js

Klaro.js

577 ms

theme-min.js

theme-min.js

903 ms

logo.svg

logo.svg

289 ms

lang-dropdown.svg

lang-dropdown.svg

162 ms

search.svg

search.svg

236 ms

www.duracell.co.za

www.duracell.co.za

519 ms

Web-PI-Alkaline_Packshot_WE_OPT_AA_4_BKP-S_5000394137486_5015404_5015406_FOP-3.png

Web-PI-Alkaline_Packshot_WE_OPT_AA_4_BKP-S_5000394137486_5015404_5015406_FOP-3.png

246 ms

Web-PI-Alkaline_Packshot_WE_OPT_AAA_6_BKP-S_5000394137653_5015409_5015421_FOP-3.png

Web-PI-Alkaline_Packshot_WE_OPT_AAA_6_BKP-S_5000394137653_5015409_5015421_FOP-3.png

256 ms

1010428_alkaline_plus_AAA_4_primary.png

1010428_alkaline_plus_AAA_4_primary.png

266 ms

1012294_alkaline_plus_AAA_6_primary.png

1012294_alkaline_plus_AAA_6_primary.png

277 ms

1011029_alkaline_plus_AAA_12_primary.png

1011029_alkaline_plus_AAA_12_primary.png

287 ms

1011032_alkaline_plus_AAA_16_primary.png

1011032_alkaline_plus_AAA_16_primary.png

295 ms

WE_Plus_1011036_AAA_20_Bumper_Pack_5000394020146_5005927_FOP_1000x1000px.png

WE_Plus_1011036_AAA_20_Bumper_Pack_5000394020146_5005927_FOP_1000x1000px.png

296 ms

webimage-A73ADD97-5DBE-4A82-923CCC04FA69C436.png

webimage-A73ADD97-5DBE-4A82-923CCC04FA69C436.png

294 ms

webimage-E05021E1-C8F2-4F22-969B5FC12372C8FE.png

webimage-E05021E1-C8F2-4F22-969B5FC12372C8FE.png

410 ms

we-are-duracell-logo-white.png

we-are-duracell-logo-white.png

409 ms

bunny-history.png

bunny-history.png

842 ms

duracell-logo.svg

duracell-logo.svg

410 ms

social-fb.svg

social-fb.svg

576 ms

social-li.svg

social-li.svg

413 ms

social-yt.svg

social-yt.svg

414 ms

dc-logo.svg

dc-logo.svg

631 ms

procell-logo.svg

procell-logo.svg

655 ms

icon-close-modal.svg

icon-close-modal.svg

517 ms

oblik_bold-webfont.svg

oblik_bold-webfont.svg

834 ms

oblik_bold-webfont.woff

oblik_bold-webfont.woff

512 ms

we-are-duracell-logo-grey.png

we-are-duracell-logo-grey.png

695 ms

icon-prev.svg

icon-prev.svg

612 ms

icon-next.svg

icon-next.svg

665 ms

thechnology_1200_410_blue.png

thechnology_1200_410_blue.png

614 ms

learn-more.svg

learn-more.svg

689 ms

oblik_black-webfont.svg

oblik_black-webfont.svg

816 ms

oblik_black-webfont.woff

oblik_black-webfont.woff

844 ms

child_safety_listing.png

child_safety_listing.png

650 ms

timeline.png

timeline.png

784 ms

we-are-duracell-bg.jpg

we-are-duracell-bg.jpg

873 ms

gradient-footer.jpg

gradient-footer.jpg

887 ms

Accessibility Review

duracell.co.za accessibility score

80

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<input type="image"> elements do not have [alt] text

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

duracell.co.za best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

duracell.co.za SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document doesn't have a valid hreflang

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Duracell.co.za can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Duracell.co.za main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

duracell.co.za

Open Graph data is detected on the main page of Duracell. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: