Tools & Wizards About Us
duracelldirect.com.au screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 74

    Accessibility

    Visual factors better than
    that of 40% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

duracelldirect.com.au

Duracell Battery, Charger, Power Adapter, Rechargeable Batteries

Page Load Speed

10.1 sec in total

First Response

691 ms

Resources Loaded

9.3 sec

Page Rendered

145 ms

duracelldirect.com.au screenshot

About Website

Click here to check amazing Duracell Direct content for Australia. Otherwise, check out these important facts you probably never knew about duracelldirect.com.au

Duracell Battery, Charger, Power Adapter or Rechargeable Batteries for your Laptop, Digital Camera, Notebook, Camcorder, PDA, SmartPhone, MP3/Video Player

Visit duracelldirect.com.au

Key Findings

We analyzed Duracelldirect.com.au page load time and found that the first response time was 691 ms and then it took 9.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

duracelldirect.com.au performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.7 s

5/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value8.0 s

22/100

10%

TBT (Total Blocking Time)

Value170 ms

92/100

30%

CLS (Cumulative Layout Shift)

Value0.005

100/100

15%

TTI (Time to Interactive)

Value7.2 s

50/100

10%

Network Requests Diagram

duracelldirect.com.au

691 ms

www.duracelldirect.com.au

2526 ms

browser-redirect1.js

649 ms

css

403 ms

dd_v59.css

878 ms

Our browser made a total of 50 requests to load all elements on the main page. We found that 92% of them (46 requests) were addressed to the original Duracelldirect.com.au, 4% (2 requests) were made to Api.fonts.coollabs.io and 2% (1 request) were made to Salesiq.zoho.com. The less responsive or slowest element that took the longest time to load (4.7 sec) belongs to the original domain Duracelldirect.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 178.5 kB (23%)

Content Size

769.8 kB

After Optimization

591.4 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Duracelldirect.com.au main page is 769.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 554.9 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 109.3 kB

  • Original 135.4 kB
  • After minification 113.1 kB
  • After compression 26.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 22.3 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 109.3 kB or 81% of the original size.

Image Optimization

-12%

Potential reduce by 64.8 kB

  • Original 554.9 kB
  • After minification 490.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Duracell Direct needs image optimization as it can save up to 64.8 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-3%

Potential reduce by 1.3 kB

  • Original 44.1 kB
  • After minification 44.1 kB
  • After compression 42.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-9%

Potential reduce by 3.1 kB

  • Original 35.5 kB
  • After minification 35.5 kB
  • After compression 32.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Duracelldirect.com.au has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 18 (38%)

Requests Now

47

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 47 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Duracell Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 5 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

duracelldirect.com.au

duracelldirect.com.au

691 ms

www.duracelldirect.com.au

www.duracelldirect.com.au

2526 ms

browser-redirect1.js

browser-redirect1.js

649 ms

css

css

403 ms

dd_v59.css

dd_v59.css

878 ms

dd-dsk-skin-distinct-v6.css

dd-dsk-skin-distinct-v6.css

647 ms

css

css

494 ms

jquery-1.9.1.min.js

jquery-1.9.1.min.js

868 ms

js-cookie.js

js-cookie.js

649 ms

dd-v18.js

dd-v18.js

654 ms

banner-laptop-lg.jpg

banner-laptop-lg.jpg

1299 ms

laptop_1.jpg

laptop_1.jpg

660 ms

laptop_h_1.jpg

laptop_h_1.jpg

657 ms

camcorder_1.jpg

camcorder_1.jpg

658 ms

camcorder_h_1.jpg

camcorder_h_1.jpg

655 ms

camera_1.jpg

camera_1.jpg

665 ms

camera_h_1.jpg

camera_h_1.jpg

1304 ms

phone-tablet_1.jpg

phone-tablet_1.jpg

1519 ms

phone-tablet_h_1.jpg

phone-tablet_h_1.jpg

1303 ms

satnav_1.jpg

satnav_1.jpg

1519 ms

satnav_h_1.jpg

satnav_h_1.jpg

1527 ms

top-standard_1.jpg

top-standard_1.jpg

1945 ms

top-standard_h_1.jpg

top-standard_h_1.jpg

1950 ms

top-recharge_1.jpg

top-recharge_1.jpg

2166 ms

top-recharge_h_1.jpg

top-recharge_h_1.jpg

2167 ms

duracelldirect.png

duracelldirect.png

2382 ms

au.png

au.png

2174 ms

load-circle-dark.gif

load-circle-dark.gif

2591 ms

gb.png

gb.png

2598 ms

it.png

it.png

2814 ms

fr.png

fr.png

2814 ms

es.png

es.png

2822 ms

pt.png

pt.png

3029 ms

ie.png

ie.png

3238 ms

de.png

de.png

3244 ms

nl.png

nl.png

3460 ms

fi.png

fi.png

3461 ms

chde.png

chde.png

3468 ms

chfr.png

chfr.png

3676 ms

chit.png

chit.png

3885 ms

se.png

se.png

3891 ms

cz.png

cz.png

4108 ms

dk.png

dk.png

4108 ms

no.png

no.png

4115 ms

pl.png

pl.png

4306 ms

us.png

us.png

4490 ms

widget

widget

341 ms

website

website

291 ms

bunny_footer.png

bunny_footer.png

4317 ms

theme_sprite.png

theme_sprite.png

4747 ms

Accessibility Review

duracelldirect.com.au accessibility score

74

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

duracelldirect.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

duracelldirect.com.au SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Document doesn't have a valid hreflang

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Duracelldirect.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Duracelldirect.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

duracelldirect.com.au

Open Graph description is not detected on the main page of Duracell Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: