Report Summary

  • 24

    Performance

    Renders faster than
    43% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 71

    SEO

    Google-friendlier than
    30% of websites

durhamoutdoors.ca

Welcome to Durham Outdoors - Right Choice

Page Load Speed

1.7 sec in total

First Response

177 ms

Resources Loaded

1 sec

Page Rendered

444 ms

durhamoutdoors.ca screenshot

About Website

Visit durhamoutdoors.ca now to see the best up-to-date Durham Outdoors content for Canada and also check out these interesting facts you probably never knew about durhamoutdoors.ca

Visit durhamoutdoors.ca

Key Findings

We analyzed Durhamoutdoors.ca page load time and found that the first response time was 177 ms and then it took 1.5 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 30% of websites can load faster.

Performance Metrics

durhamoutdoors.ca performance score

24

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value1,200 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.296

40/100

15%

TTI (Time to Interactive)

Value13.7 s

11/100

10%

Network Requests Diagram

durhamoutdoors.ca

177 ms

durhamoutdoors.ca

279 ms

ajaxify.scss.css

157 ms

timber.scss.css

151 ms

css

156 ms

Our browser made a total of 69 requests to load all elements on the main page. We found that 3% of them (2 requests) were addressed to the original Durhamoutdoors.ca, 80% (55 requests) were made to Cdn.shopify.com and 4% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (279 ms) belongs to the original domain Durhamoutdoors.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 201.0 kB (12%)

Content Size

1.7 MB

After Optimization

1.5 MB

In fact, the total size of Durhamoutdoors.ca main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.5 MB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 32.1 kB

  • Original 40.1 kB
  • After minification 33.9 kB
  • After compression 8.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 6.3 kB, which is 16% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 32.1 kB or 80% of the original size.

Image Optimization

-1%

Potential reduce by 21.2 kB

  • Original 1.5 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Durham Outdoors images are well optimized though.

JavaScript Optimization

-50%

Potential reduce by 88.0 kB

  • Original 175.0 kB
  • After minification 155.8 kB
  • After compression 87.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 88.0 kB or 50% of the original size.

CSS Optimization

-79%

Potential reduce by 59.7 kB

  • Original 75.7 kB
  • After minification 75.2 kB
  • After compression 16.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Durhamoutdoors.ca needs all CSS files to be minified and compressed as it can save up to 59.7 kB or 79% of the original size.

Requests Breakdown

Number of requests can be reduced by 12 (19%)

Requests Now

62

After Optimization

50

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Durham Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

durhamoutdoors.ca accessibility score

61

Accessibility Issues

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

durhamoutdoors.ca best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

durhamoutdoors.ca SEO score

71

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Durhamoutdoors.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Durhamoutdoors.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Durham Outdoors. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: