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express.datelinecity.com screenshot

Report Summary

  • 19

    Performance

    Renders faster than
    36% of other websites

  • 72

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

express.datelinecity.com

Hair and Beauty Importer and Distributor - Dateline Imports

Page Load Speed

6.5 sec in total

First Response

1.6 sec

Resources Loaded

4.6 sec

Page Rendered

230 ms

express.datelinecity.com screenshot

About Website

Welcome to express.datelinecity.com homepage info - get ready to check Express Dateline City best content for Australia right away, or after learning these important things about express.datelinecity.com

Discover a wide range of high-quality hair care and styling products at Dateline Imports - your trusted distributor and wholesaler.

Visit express.datelinecity.com

Key Findings

We analyzed Express.datelinecity.com page load time and found that the first response time was 1.6 sec and then it took 4.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

express.datelinecity.com performance score

19

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.6 s

14/100

10%

LCP (Largest Contentful Paint)

Value17.5 s

0/100

25%

SI (Speed Index)

Value11.8 s

4/100

10%

TBT (Total Blocking Time)

Value510 ms

57/100

30%

CLS (Cumulative Layout Shift)

Value1.388

0/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

express.datelinecity.com

1589 ms

CSSGenericInclusions.js

693 ms

WebResource.axd

680 ms

Telerik.Web.UI.WebResource.axd

1170 ms

FormatFunctions.js

699 ms

Our browser made a total of 21 requests to load all elements on the main page. We found that 86% of them (18 requests) were addressed to the original Express.datelinecity.com, 10% (2 requests) were made to Google-analytics.com and 5% (1 request) were made to I-glamour.com. The less responsive or slowest element that took the longest time to load (2.8 sec) relates to the external source I-glamour.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 311.1 kB (38%)

Content Size

819.7 kB

After Optimization

508.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Express.datelinecity.com main page is 819.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 525.5 kB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 56.3 kB

  • Original 69.7 kB
  • After minification 68.8 kB
  • After compression 13.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 56.3 kB or 81% of the original size.

Image Optimization

-18%

Potential reduce by 95.0 kB

  • Original 525.5 kB
  • After minification 430.5 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Express Dateline City needs image optimization as it can save up to 95.0 kB or 18% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-71%

Potential reduce by 153.8 kB

  • Original 217.2 kB
  • After minification 199.7 kB
  • After compression 63.4 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 153.8 kB or 71% of the original size.

CSS Optimization

-81%

Potential reduce by 5.9 kB

  • Original 7.3 kB
  • After minification 4.1 kB
  • After compression 1.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Express.datelinecity.com needs all CSS files to be minified and compressed as it can save up to 5.9 kB or 81% of the original size.

Requests Breakdown

Number of requests can be reduced by 9 (45%)

Requests Now

20

After Optimization

11

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 20 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Express Dateline City. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

express.datelinecity.com

express.datelinecity.com

1589 ms

CSSGenericInclusions.js

CSSGenericInclusions.js

693 ms

WebResource.axd

WebResource.axd

680 ms

Telerik.Web.UI.WebResource.axd

Telerik.Web.UI.WebResource.axd

1170 ms

FormatFunctions.js

FormatFunctions.js

699 ms

Dateline.css

Dateline.css

470 ms

LoadListener.js

LoadListener.js

473 ms

Login.js

Login.js

688 ms

CatList.css

CatList.css

698 ms

ProductCategory2.js

ProductCategory2.js

685 ms

mozInsertAdjacent.js

mozInsertAdjacent.js

699 ms

Prod_Menu6.js

Prod_Menu6.js

479 ms

expresshomepage_brands2.jpg

expresshomepage_brands2.jpg

2806 ms

BannerLeft.jpg

BannerLeft.jpg

677 ms

bit.gif

bit.gif

451 ms

bit.gif

bit.gif

460 ms

TopNavBackground.jpg

TopNavBackground.jpg

240 ms

BannerRight.jpg

BannerRight.jpg

237 ms

CustomRequestHandler.aspx

CustomRequestHandler.aspx

243 ms

ga.js

ga.js

5 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

express.datelinecity.com accessibility score

72

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

express.datelinecity.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

express.datelinecity.com SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Express.datelinecity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Express.datelinecity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

express.datelinecity.com

Open Graph description is not detected on the main page of Express Dateline City. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: