Tools & Wizards About Us
shop.dailymail.co.uk screenshot

Report Summary

  • 54

    Performance

    Renders faster than
    71% of other websites

  • 80

    Accessibility

    Visual factors better than
    that of 49% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 59

    SEO

    Google-friendlier than
    23% of websites

shop.dailymail.co.uk

Daily Mail Online - Shop

Page Load Speed

2.7 sec in total

First Response

493 ms

Resources Loaded

1.8 sec

Page Rendered

398 ms

shop.dailymail.co.uk screenshot

About Website

Welcome to shop.dailymail.co.uk homepage info - get ready to check Shop Daily Mail best content for United States right away, or after learning these important things about shop.dailymail.co.uk

Visit shop.dailymail.co.uk

Key Findings

We analyzed Shop.dailymail.co.uk page load time and found that the first response time was 493 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

shop.dailymail.co.uk performance score

54

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.5 s

66/100

10%

LCP (Largest Contentful Paint)

Value7.7 s

3/100

25%

SI (Speed Index)

Value5.0 s

63/100

10%

TBT (Total Blocking Time)

Value270 ms

81/100

30%

CLS (Cumulative Layout Shift)

Value0.153

75/100

15%

TTI (Time to Interactive)

Value7.8 s

45/100

10%

Network Requests Diagram

shop.dailymail.co.uk

493 ms

font-awesome.min.css

93 ms

bootstrap.min.css

449 ms

owl.carousel.min.css

161 ms

style.css

393 ms

Our browser made a total of 63 requests to load all elements on the main page. We found that 62% of them (39 requests) were addressed to the original Shop.dailymail.co.uk, 24% (15 requests) were made to Cdn1.searchiq.co and 3% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (843 ms) relates to the external source Cdn1.searchiq.co.

Page Optimization Overview & Recommendations

Page size can be reduced by 641.1 kB (20%)

Content Size

3.2 MB

After Optimization

2.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.dailymail.co.uk main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 2.9 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 85.2 kB

  • Original 101.3 kB
  • After minification 74.5 kB
  • After compression 16.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.8 kB, which is 26% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 85.2 kB or 84% of the original size.

Image Optimization

-17%

Potential reduce by 479.9 kB

  • Original 2.9 MB
  • After minification 2.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Shop Daily Mail needs image optimization as it can save up to 479.9 kB or 17% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-11%

Potential reduce by 18.0 kB

  • Original 158.0 kB
  • After minification 156.9 kB
  • After compression 140.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 18.0 kB or 11% of the original size.

CSS Optimization

-61%

Potential reduce by 58.0 kB

  • Original 95.4 kB
  • After minification 94.0 kB
  • After compression 37.4 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.dailymail.co.uk needs all CSS files to be minified and compressed as it can save up to 58.0 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 14 (23%)

Requests Now

61

After Optimization

47

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Daily Mail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.dailymail.co.uk

shop.dailymail.co.uk

493 ms

font-awesome.min.css

font-awesome.min.css

93 ms

bootstrap.min.css

bootstrap.min.css

449 ms

owl.carousel.min.css

owl.carousel.min.css

161 ms

style.css

style.css

393 ms

header-search.js

header-search.js

370 ms

jquery.min.js

jquery.min.js

332 ms

bootstrap.min.js

bootstrap.min.js

188 ms

owl.carousel.js

owl.carousel.js

393 ms

menu-dd.js

menu-dd.js

276 ms

common.js

common.js

367 ms

css

css

53 ms

siq-container-2.js

siq-container-2.js

119 ms

gtm.js

gtm.js

126 ms

dDQ2MHgyNzkuanBn.png

dDQ2MHgyNzkuanBn.png

321 ms

MTg4Njk0MTJfZnB4LnRpZg.png

MTg4Njk0MTJfZnB4LnRpZg.png

475 ms

MjM4OTI0MjdfZnB4LnRpZg.png

MjM4OTI0MjdfZnB4LnRpZg.png

494 ms

OGU1MDU3NjAtZmU4YS00MzIzLWI5MmMtMTQ2MWMxNWU0YWQ0LmI4MzUxNjAwNDEwNmM3N2EzMDg0NjE1NTVkZDM2ZTE2LmpwZWc.png

OGU1MDU3NjAtZmU4YS00MzIzLWI5MmMtMTQ2MWMxNWU0YWQ0LmI4MzUxNjAwNDEwNmM3N2EzMDg0NjE1NTVkZDM2ZTE2LmpwZWc.png

519 ms

R1VFU1RfYjM5YjU1ZjQtODNlNS00MGUwLWEyNjYtYzRhNjg0YTJiNGQz.png

R1VFU1RfYjM5YjU1ZjQtODNlNS00MGUwLWEyNjYtYzRhNjg0YTJiNGQz.png

515 ms

N2UyNjAyYWItNWI0Ny00YWQ0LTljZjItZTQyYWY3NzRmMzcyLmQ4YjEwZGQwOGNlMjhiZTYwMmRiNzZiZDA0ZGZlNjRhLmpwZWc.png

N2UyNjAyYWItNWI0Ny00YWQ0LTljZjItZTQyYWY3NzRmMzcyLmQ4YjEwZGQwOGNlMjhiZTYwMmRiNzZiZDA0ZGZlNjRhLmpwZWc.png

811 ms

ODkyODc1NV9mcHgudGlm.png

ODkyODc1NV9mcHgudGlm.png

500 ms

QmVsaz9sYXllcj0wJnNyYz0yMDQyX0JMS01SMjA3MjdfQV8wMDAmbGF5ZXI9Y29tcCY.png

QmVsaz9sYXllcj0wJnNyYz0yMDQyX0JMS01SMjA3MjdfQV8wMDAmbGF5ZXI9Y29tcCY.png

666 ms

YTJjNmI1YjYtYWNlZi00NDJiLWJkNTctMTQ3YmFjZDM5ZGI0LmZlN2Q3ODI0YWQ0MGVjZTUxNDlhMGU5NjgzOGRkNzY1LmpwZWc.png

YTJjNmI1YjYtYWNlZi00NDJiLWJkNTctMTQ3YmFjZDM5ZGI0LmZlN2Q3ODI0YWQ0MGVjZTUxNDlhMGU5NjgzOGRkNzY1LmpwZWc.png

671 ms

R1VFU1RfYzFlN2JjNmMtODQ1NS00ZGIyLWE0NTEtNGZlZmU5N2Q5ZGZj.png

R1VFU1RfYzFlN2JjNmMtODQ1NS00ZGIyLWE0NTEtNGZlZmU5N2Q5ZGZj.png

669 ms

MjkwNDc5X0dfMTYzOTM4OTIzMTQ1MTAuanBn.png

MjkwNDc5X0dfMTYzOTM4OTIzMTQ1MTAuanBn.png

192 ms

QmVsaz9sYXllcj0wJnNyYz01OTAwMDUzX1Y0Nk4wMV9BXzAwMCY.png

QmVsaz9sYXllcj0wJnNyYz01OTAwMDUzX1Y0Nk4wMV9BXzAwMCY.png

700 ms

SlRWLURQTDAyNS0xLXZsYXJnZS5qcGc.png

SlRWLURQTDAyNS0xLXZsYXJnZS5qcGc.png

702 ms

dDQ2MHgyNzkuanBn.png

dDQ2MHgyNzkuanBn.png

841 ms

OTRhNTUyN2QtYzM3Zi00M2M3LWI3NWItNDJkMjBjMjRmMzJlLmpwZWc.png

OTRhNTUyN2QtYzM3Zi00M2M3LWI3NWItNDJkMjBjMjRmMzJlLmpwZWc.png

843 ms

menu.svg

menu.svg

111 ms

dm-com-home.png

dm-com-home.png

112 ms

close.svg

close.svg

133 ms

banner_img_1@2x.jpg

banner_img_1@2x.jpg

346 ms

banner_img_2@2x.jpg

banner_img_2@2x.jpg

149 ms

hot-icon.svg

hot-icon.svg

111 ms

hot-icon-small.svg

hot-icon-small.svg

199 ms

category-fashion@2x.jpg

category-fashion@2x.jpg

223 ms

category-beauty@2x.jpg

category-beauty@2x.jpg

207 ms

category-fitness@2x.jpg

category-fitness@2x.jpg

217 ms

category-home@2x.jpg

category-home@2x.jpg

366 ms

category-technology@2x.jpg

category-technology@2x.jpg

499 ms

category-travel@2x.jpg

category-travel@2x.jpg

308 ms

category-pet@2x.jpg

category-pet@2x.jpg

462 ms

category-cleaning@2x.jpg

category-cleaning@2x.jpg

323 ms

category-outdoor@2x.jpg

category-outdoor@2x.jpg

432 ms

category-kitchen@2x.jpg

category-kitchen@2x.jpg

423 ms

brand-nike@2x.jpg

brand-nike@2x.jpg

453 ms

brand-groupon@2x.jpg

brand-groupon@2x.jpg

455 ms

brand-columbia@2x.jpg

brand-columbia@2x.jpg

513 ms

brand-macys@2x.jpg

brand-macys@2x.jpg

521 ms

brand-forever21@2x.jpg

brand-forever21@2x.jpg

544 ms

brand-ck@2x.jpg

brand-ck@2x.jpg

546 ms

brand-hottopic@2x.jpg

brand-hottopic@2x.jpg

553 ms

brand-belk@2x.jpg

brand-belk@2x.jpg

590 ms

brand-kitecheniva@2x.jpg

brand-kitecheniva@2x.jpg

601 ms

brand-jtv@2x.jpg

brand-jtv@2x.jpg

608 ms

fontawesome-webfont%EF%B9%96v=4.7.0.woff

fontawesome-webfont%EF%B9%96v=4.7.0.woff

754 ms

pxl.gif

pxl.gif

154 ms

settings.js

settings.js

154 ms

analytics.js

analytics.js

20 ms

collect

collect

15 ms

collect

collect

55 ms

js

js

55 ms

Accessibility Review

shop.dailymail.co.uk accessibility score

80

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.dailymail.co.uk best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

shop.dailymail.co.uk SEO score

59

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.dailymail.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Shop.dailymail.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.dailymail.co.uk

Open Graph description is not detected on the main page of Shop Daily Mail. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: