Tools & Wizards About Us
shop.dowlingmagnets.com screenshot

Report Summary

  • 50

    Performance

    Renders faster than
    68% of other websites

  • 45

    Accessibility

    Visual factors better than
    that of 19% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

shop.dowlingmagnets.com

Educational Magnets For Home And School Magnet Experiments | Dowling Magnets

Page Load Speed

777 ms in total

First Response

67 ms

Resources Loaded

487 ms

Page Rendered

223 ms

shop.dowlingmagnets.com screenshot

About Website

Welcome to shop.dowlingmagnets.com homepage info - get ready to check Shop Dowling Magnets best content for United States right away, or after learning these important things about shop.dowlingmagnets.com

Dowling Magnets is a family-owned company manufacturing educational magnets and magnetic products for use in the classroom and at home - for super smarties!

Visit shop.dowlingmagnets.com

Key Findings

We analyzed Shop.dowlingmagnets.com page load time and found that the first response time was 67 ms and then it took 710 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 15% of websites can load faster.

Performance Metrics

shop.dowlingmagnets.com performance score

50

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

52/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value2.9 s

95/100

10%

TBT (Total Blocking Time)

Value710 ms

42/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value7.8 s

44/100

10%

Network Requests Diagram

shop.dowlingmagnets.com

67 ms

reset.css

114 ms

css

119 ms

style.css

106 ms

category_colors.css

115 ms

Our browser made a total of 36 requests to load all elements on the main page. We found that 3% of them (1 request) were addressed to the original Shop.dowlingmagnets.com, 67% (24 requests) were made to Dowlingmagnets.com and 8% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (173 ms) relates to the external source Gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 150.6 kB (7%)

Content Size

2.1 MB

After Optimization

2.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Shop.dowlingmagnets.com main page is 2.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 65% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 16.7 kB

  • Original 21.9 kB
  • After minification 19.1 kB
  • After compression 5.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.8 kB, which is 13% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 16.7 kB or 76% of the original size.

Image Optimization

-1%

Potential reduce by 25.3 kB

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Shop Dowling Magnets images are well optimized though.

JavaScript Optimization

-14%

Potential reduce by 44.9 kB

  • Original 326.6 kB
  • After minification 309.3 kB
  • After compression 281.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 44.9 kB or 14% of the original size.

CSS Optimization

-85%

Potential reduce by 63.7 kB

  • Original 74.8 kB
  • After minification 58.0 kB
  • After compression 11.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Shop.dowlingmagnets.com needs all CSS files to be minified and compressed as it can save up to 63.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (55%)

Requests Now

29

After Optimization

13

  • Images
  • JavaScript
  • CSS

The browser has sent 29 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Shop Dowling Magnets. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

shop.dowlingmagnets.com

shop.dowlingmagnets.com

67 ms

reset.css

reset.css

114 ms

css

css

119 ms

style.css

style.css

106 ms

category_colors.css

category_colors.css

115 ms

font-awesome.min.css

font-awesome.min.css

83 ms

jquery.min.js

jquery.min.js

104 ms

template_actions.js

template_actions.js

108 ms

jquery.validate.js

jquery.validate.js

142 ms

jquery.placeholder.js

jquery.placeholder.js

107 ms

api.js

api.js

115 ms

jquery-eu-cookie-law-popup.css

jquery-eu-cookie-law-popup.css

110 ms

jquery-eu-cookie-law-popup.js

jquery-eu-cookie-law-popup.js

121 ms

mobile.css

mobile.css

14 ms

tablet.css

tablet.css

16 ms

desktop.css

desktop.css

19 ms

analytics.js

analytics.js

136 ms

recaptcha__en.js

recaptcha__en.js

173 ms

dowling_logo.png

dowling_logo.png

52 ms

dm_science_new_magic_penny_web_670x200_1639379589_9196337.jpg

dm_science_new_magic_penny_web_670x200_1639379589_9196337.jpg

51 ms

top_15_product_picks_for_at-home_learning-1.jpg

top_15_product_picks_for_at-home_learning-1.jpg

55 ms

dm_wave_wires_web_670x200_5.19.jpg

dm_wave_wires_web_670x200_5.19.jpg

67 ms

dm_math_value_sticks_web_670x200_5.19.jpg

dm_math_value_sticks_web_670x200_5.19.jpg

51 ms

DM%20Language%20web%202017.jpg

DM%20Language%20web%202017.jpg

66 ms

puzzle_orange.jpg

puzzle_orange.jpg

29 ms

numberpuzzle_green.jpg

numberpuzzle_green.jpg

28 ms

earth_204717067.jpg

earth_204717067.jpg

153 ms

adams_logo.png

adams_logo.png

66 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

68 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

154 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

53 ms

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

1Ptxg8zYS_SKggPN4iEgvnHyvveLxVvaorCIPrQ.ttf

155 ms

numberpuzzle_green.jpg

numberpuzzle_green.jpg

39 ms

puzzle_orange.jpg

puzzle_orange.jpg

41 ms

magnettape_red.jpg

magnettape_red.jpg

41 ms

linkid.js

linkid.js

29 ms

Accessibility Review

shop.dowlingmagnets.com accessibility score

45

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

shop.dowlingmagnets.com best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

shop.dowlingmagnets.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Shop.dowlingmagnets.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Shop.dowlingmagnets.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

shop.dowlingmagnets.com

Open Graph description is not detected on the main page of Shop Dowling Magnets. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: