Tools & Wizards About Us
staging-uk-fragrancedirect.demandware.net screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 67

    Accessibility

    Visual factors better than
    that of 32% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

staging-uk-fragrancedirect.demandware.net

Fragrance Direct - Online Perfume Shop, Cheap Womens Fragrance and Aftershave | Fragrance Direct

Page Load Speed

11.2 sec in total

First Response

3 sec

Resources Loaded

7.8 sec

Page Rendered

361 ms

staging-uk-fragrancedirect.demandware.net screenshot

About Website

Click here to check amazing Staginguk Fragrance Direct Demandware content for India. Otherwise, check out these important facts you probably never knew about staging-uk-fragrancedirect.demandware.net

Up to 75% off RRP on women's perfume and men's fragrance. Huge selection of popular make up, cosmetics and hair product brands. SHOP NOW! Next Day Delivery.

Visit staging-uk-fragrancedirect.demandware.net

Key Findings

We analyzed Staging-uk-fragrancedirect.demandware.net page load time and found that the first response time was 3 sec and then it took 8.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

staging-uk-fragrancedirect.demandware.net performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

28/100

10%

LCP (Largest Contentful Paint)

Value16.1 s

0/100

25%

SI (Speed Index)

Value15.9 s

0/100

10%

TBT (Total Blocking Time)

Value9,060 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.019

100/100

15%

TTI (Time to Interactive)

Value23.7 s

1/100

10%

Network Requests Diagram

staging-uk-fragrancedirect.demandware.net

2992 ms

gtm.js

184 ms

css

107 ms

allinone.css

854 ms

jquery-2.2.1.min.js

638 ms

Our browser made a total of 157 requests to load all elements on the main page. We found that 40% of them (63 requests) were addressed to the original Staging-uk-fragrancedirect.demandware.net, 18% (28 requests) were made to Edge.disstg.commercecloud.salesforce.com and 5% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.2 sec) belongs to the original domain Staging-uk-fragrancedirect.demandware.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 809.9 kB (49%)

Content Size

1.7 MB

After Optimization

853.8 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Staging-uk-fragrancedirect.demandware.net main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. HTML takes 806.3 kB which makes up the majority of the site volume.

HTML Optimization

-91%

Potential reduce by 737.1 kB

  • Original 806.3 kB
  • After minification 693.8 kB
  • After compression 69.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 112.5 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 737.1 kB or 91% of the original size.

Image Optimization

-3%

Potential reduce by 7.8 kB

  • Original 293.7 kB
  • After minification 285.8 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Staginguk Fragrance Direct Demandware images are well optimized though.

JavaScript Optimization

-15%

Potential reduce by 64.3 kB

  • Original 442.6 kB
  • After minification 442.5 kB
  • After compression 378.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 64.3 kB or 15% of the original size.

CSS Optimization

-1%

Potential reduce by 657 B

  • Original 121.2 kB
  • After minification 121.2 kB
  • After compression 120.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Staging-uk-fragrancedirect.demandware.net has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 71 (50%)

Requests Now

141

After Optimization

70

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 141 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Staginguk Fragrance Direct Demandware. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 48 to 1 for JavaScripts and from 5 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

staging-uk-fragrancedirect.demandware.net

staging-uk-fragrancedirect.demandware.net

2992 ms

gtm.js

gtm.js

184 ms

css

css

107 ms

allinone.css

allinone.css

854 ms

jquery-2.2.1.min.js

jquery-2.2.1.min.js

638 ms

ProcessClickJavaScript.ashx

ProcessClickJavaScript.ashx

428 ms

wcjs

wcjs

519 ms

dwux-sf-15.5.css

dwux-sf-15.5.css

396 ms

dwux-init.js

dwux-init.js

395 ms

lib.js

lib.js

84 ms

9.js

9.js

508 ms

conversion_async.js

conversion_async.js

246 ms

bat.js

bat.js

239 ms

hotjar-1361744.js

hotjar-1361744.js

262 ms

analytics.js

analytics.js

166 ms

ld.js

ld.js

164 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

153 ms

jquery.jcarousel.min.js

jquery.jcarousel.min.js

249 ms

app.js

app.js

1146 ms

snippet.js

snippet.js

212 ms

dwanalytics-22.2.js

dwanalytics-22.2.js

413 ms

dwac-21.7.js

dwac-21.7.js

412 ms

gretel.min.js

gretel.min.js

146 ms

applepay.js

applepay.js

411 ms

collect

collect

34 ms

124 ms

5436833.js

5436833.js

59 ms

modules.cbd9768ba80ba0be5b17.js

modules.cbd9768ba80ba0be5b17.js

57 ms

collect

collect

105 ms

5436833

5436833

95 ms

ga-audiences

ga-audiences

31 ms

51 ms

clarity.js

clarity.js

23 ms

sweet.min.js

sweet.min.js

2400 ms

__SYSTEM__StorefrontToolkit-Start

__SYSTEM__StorefrontToolkit-Start

482 ms

0011184-1.jpg

0011184-1.jpg

590 ms

blank.gif

blank.gif

2171 ms

fd-logo.png

fd-logo.png

2166 ms

fd-logo-mobile.png

fd-logo-mobile.png

2149 ms

header-logo-sticky.png

header-logo-sticky.png

2150 ms

bareminerals.jpg

bareminerals.jpg

2159 ms

yankeecandlelogo.jpg

yankeecandlelogo.jpg

2148 ms

muglerlogo.jpg

muglerlogo.jpg

2147 ms

givenchylogo.jpg

givenchylogo.jpg

2375 ms

dknylogo.jpg

dknylogo.jpg

2374 ms

olaplexlogo.jpg

olaplexlogo.jpg

2374 ms

fd_round_1.png

fd_round_1.png

2372 ms

bloag.png

bloag.png

2374 ms

facebook.png

facebook.png

2370 ms

twitter.png

twitter.png

2593 ms

youtube.png

youtube.png

2592 ms

pinterest.png

pinterest.png

2596 ms

instagram.png

instagram.png

2592 ms

app-store-badge.png

app-store-badge.png

2592 ms

google-play-badge.png

google-play-badge.png

2594 ms

klarnafooterblacklogo.png

klarnafooterblacklogo.png

2834 ms

klarnafooter.jpg

klarnafooter.jpg

2837 ms

visa.jpg

visa.jpg

2836 ms

Mastercard.jpg

Mastercard.jpg

2835 ms

maestro.jpg

maestro.jpg

2834 ms

paypal.jpg

paypal.jpg

2832 ms

applepay.jpg

applepay.jpg

3192 ms

0010036-1.jpg

0010036-1.jpg

2097 ms

0123690-1.jpg

0123690-1.jpg

2142 ms

0040777-1.jpg

0040777-1.jpg

2141 ms

0002856-1.jpg

0002856-1.jpg

2367 ms

0123691-1.jpg

0123691-1.jpg

2153 ms

0003317-1.jpg

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2366 ms

0116941-1.jpg

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2365 ms

0037796-1.jpg

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2365 ms

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0123689-1.jpg

2366 ms

0056798-1.jpg

0056798-1.jpg

2366 ms

0001288-1.jpg

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2587 ms

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2586 ms

0001399-1.jpg

0001399-1.jpg

2585 ms

pa-5ad8607246534f0007000728.js

pa-5ad8607246534f0007000728.js

2595 ms

js

js

672 ms

2210 ms

fbevents.js

fbevents.js

2175 ms

fd-sprite-img.png

fd-sprite-img.png

2910 ms

flags.png

flags.png

2909 ms

free-delivary-sign.jpg

free-delivary-sign.jpg

2906 ms

syncframe

syncframe

1852 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

1901 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0B4gaVc.ttf

2112 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

2233 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

2232 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

2345 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1x4gaVc.ttf

2233 ms

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff0GmDuXMQg.ttf

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff0GmDuXMQg.ttf

2230 ms

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff1GhDuXMQg.ttf

z7NFdQDnbTkabZAIOl9il_O6KJj73e7Ff1GhDuXMQg.ttf

2345 ms

ext-all.css

ext-all.css

2747 ms

dwux-15.2.css

dwux-15.2.css

2745 ms

ext-base.js

ext-base.js

2805 ms

ext-all.js

ext-all.js

2924 ms

ext-overrides.js

ext-overrides.js

2802 ms

dwux-15.9.js

dwux-15.9.js

2859 ms

inspectlet.js

inspectlet.js

1800 ms

Emporio-Armani-Diamonds-Eau-de-Parfum-Spray-100ml-0011184-1.jpg

Emporio-Armani-Diamonds-Eau-de-Parfum-Spray-100ml-0011184-1.jpg

1912 ms

0010035.jpg

0010035.jpg

1912 ms

0123690.jpg

0123690.jpg

1910 ms

0040777.jpg

0040777.jpg

2153 ms

Paco-Rabanne-Ultraviolet-Man-Eau-de-Toilette-Spray-100ml-0002856-1.jpg

Paco-Rabanne-Ultraviolet-Man-Eau-de-Toilette-Spray-100ml-0002856-1.jpg

2154 ms

0123691.jpg

0123691.jpg

2151 ms

Carolina-Herrera-212-Men-Eau-de-Toilette-Spray-100ml-0003317-1.jpg

Carolina-Herrera-212-Men-Eau-de-Toilette-Spray-100ml-0003317-1.jpg

2154 ms

0116941.jpg

0116941.jpg

2154 ms

0037796.jpg

0037796.jpg

2154 ms

0123689.jpg

0123689.jpg

2227 ms

0056798.jpg

0056798.jpg

2510 ms

0001288.jpg

0001288.jpg

2520 ms

0123688.jpg

0123688.jpg

2516 ms

HUGO-Deep-Red-Eau-de-Parfum-Spray-90ml-0001399.jpg

HUGO-Deep-Red-Eau-de-Parfum-Spray-90ml-0001399.jpg

2567 ms

5522a679-d6e1-4b3d-b836-0afbce70132e

5522a679-d6e1-4b3d-b836-0afbce70132e

1898 ms

top-offers-left-arrow.png

top-offers-left-arrow.png

1233 ms

top-offers-right-arrow.png

top-offers-right-arrow.png

1609 ms

client.min.js

client.min.js

247 ms

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

box-69edcc3187336f9b0a3fbb4c73be9fe6.html

246 ms

identity.js

identity.js

160 ms

1652010068461223

1652010068461223

389 ms

trackpoint-async.js

trackpoint-async.js

627 ms

visit-data

visit-data

1248 ms

1916946772

1916946772

442 ms

77 ms

tags

tags

369 ms

event

event

1015 ms

tags

tags

366 ms

16 ms

web-widget-framework-96c2ac7dafdad68c4a30.js

web-widget-framework-96c2ac7dafdad68c4a30.js

22 ms

18 ms

15 ms

js

js

306 ms

js

js

302 ms

930143970756009

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351 ms

292 ms

883 ms

pebble

pebble

97 ms

activityi;src=9270093;type=invmedia;cat=coty_0;ord=2572822668007;gtm=2oda30;auiddc=1928489717.1664925928;~oref=https%3A%2F%2Fstaging-uk-fragrancedirect.demandware.net%2F

activityi;src=9270093;type=invmedia;cat=coty_0;ord=2572822668007;gtm=2oda30;auiddc=1928489717.1664925928;~oref=https%3A%2F%2Fstaging-uk-fragrancedirect.demandware.net%2F

96 ms

src=9270093;type=invmedia;cat=coty_0;ord=2572822668007;gtm=2oda30;auiddc=*;~oref=https%3A%2F%2Fstaging-uk-fragrancedirect.demandware.net%2F

src=9270093;type=invmedia;cat=coty_0;ord=2572822668007;gtm=2oda30;auiddc=*;~oref=https%3A%2F%2Fstaging-uk-fragrancedirect.demandware.net%2F

345 ms

shadow.png

shadow.png

160 ms

shadow-lr.png

shadow-lr.png

145 ms

shadow-c.png

shadow-c.png

160 ms

sf_control_close.png

sf_control_close.png

90 ms

sf_control_icon_normal.svg

sf_control_icon_normal.svg

147 ms

menu.gif

menu.gif

89 ms

s.gif

s.gif

170 ms

bg_sf_menu.gif

bg_sf_menu.gif

171 ms

unchecked.gif

unchecked.gif

172 ms

sf_menu_log.png

sf_menu_log.png

180 ms

sf_menu_preview.png

sf_menu_preview.png

200 ms

grid3-hrow.gif

grid3-hrow.gif

218 ms

grid3-hd-btn.gif

grid3-hd-btn.gif

245 ms

drop-no.gif

drop-no.gif

246 ms

col-move-top.gif

col-move-top.gif

249 ms

col-move-bottom.gif

col-move-bottom.gif

259 ms

trackpoint-sync.js

trackpoint-sync.js

59 ms

pdata

pdata

38 ms

102 ms

Accessibility Review

staging-uk-fragrancedirect.demandware.net accessibility score

67

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

staging-uk-fragrancedirect.demandware.net best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

SEO Factors

staging-uk-fragrancedirect.demandware.net SEO score

77

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

High

Page is blocked from indexing

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Staging-uk-fragrancedirect.demandware.net can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Staging-uk-fragrancedirect.demandware.net main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

staging-uk-fragrancedirect.demandware.net

Open Graph description is not detected on the main page of Staginguk Fragrance Direct Demandware. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: