Report Summary

  • 0

    Performance

  • 0

    Accessibility

  • 0

    Best Practices

  • 0

    SEO

earthessentials.co.nz

earth essentials Search Results | Reward Hospitality

Page Load Speed

10.8 sec in total

First Response

652 ms

Resources Loaded

10.1 sec

Page Rendered

91 ms

earthessentials.co.nz screenshot

About Website

Welcome to earthessentials.co.nz homepage info - get ready to check Earth Essentials best content for Australia right away, or after learning these important things about earthessentials.co.nz

We are New Zealand's leading distributor of hospitality supplies & commercial catering equipment. Shop online for the best prices on worldwide exclusive brands.

Visit earthessentials.co.nz

Key Findings

We analyzed Earthessentials.co.nz page load time and found that the first response time was 652 ms and then it took 10.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

earthessentials.co.nz performance score

0

Network Requests Diagram

earthessentials.co.nz

652 ms

search

40 ms

search

1765 ms

calendar.css

452 ms

styles-m.css

1118 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Earthessentials.co.nz, 75% (40 requests) were made to Rewardhospitality.co.nz and 17% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (3.6 sec) relates to the external source Rewardhospitality.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 99.0 kB (17%)

Content Size

571.1 kB

After Optimization

472.1 kB

In fact, the total size of Earthessentials.co.nz main page is 571.1 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 40% of websites need less resources to load. CSS take 315.1 kB which makes up the majority of the site volume.

HTML Optimization

-90%

Potential reduce by 94.9 kB

  • Original 105.1 kB
  • After minification 51.4 kB
  • After compression 10.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 53.7 kB, which is 51% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 94.9 kB or 90% of the original size.

Image Optimization

-1%

Potential reduce by 1.3 kB

  • Original 139.0 kB
  • After minification 137.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Earth Essentials images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 47 B

  • Original 11.9 kB
  • After minification 11.9 kB
  • After compression 11.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-1%

Potential reduce by 2.8 kB

  • Original 315.1 kB
  • After minification 314.9 kB
  • After compression 312.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Earthessentials.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 12 (32%)

Requests Now

38

After Optimization

26

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Earth Essentials. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 13 to 1 for CSS and as a result speed up the page load time.

SEO Factors

earthessentials.co.nz SEO score

0

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Earthessentials.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Earthessentials.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Earth Essentials. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: