Tools & Wizards About Us
easypurl.com screenshot

Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

easypurl.com

Easypurl - The standard for Personalized URLs (PURLs), personalized landing pages, and 1:1 multichannel solutions

Page Load Speed

21.9 sec in total

First Response

116 ms

Resources Loaded

21.1 sec

Page Rendered

642 ms

easypurl.com screenshot

About Website

Welcome to easypurl.com homepage info - get ready to check Easypurl best content for United States right away, or after learning these important things about easypurl.com

Easypurl’s personalization engine lets marketers deliver unique, relevant experiences to each target by leveraging the power of Personalized URLs (PURLs) in direct mail, email, inbound sms, and much m...

Visit easypurl.com

Key Findings

We analyzed Easypurl.com page load time and found that the first response time was 116 ms and then it took 21.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 95% of websites can load faster. Unfortunately, there was 1 request timeout, which can generally increase the web page load time, as the browser stays idle while waiting for website response.

Performance Metrics

easypurl.com performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

45/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value16.0 s

0/100

10%

TBT (Total Blocking Time)

Value2,290 ms

5/100

30%

CLS (Cumulative Layout Shift)

Value0.015

100/100

15%

TTI (Time to Interactive)

Value32.9 s

0/100

10%

Network Requests Diagram

easypurl.com

116 ms

www.easypurl.com

270 ms

home_style1_new.css

66 ms

intlTelInput.css

53 ms

intlTelInput.min.js

72 ms

Our browser made a total of 157 requests to load all elements on the main page. We found that 69% of them (109 requests) were addressed to the original Easypurl.com, 9% (14 requests) were made to Staginglp.experiture.com and 4% (7 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (20.1 sec) relates to the external source A11y.nicolas-hoffmann.net.

Page Optimization Overview & Recommendations

Page size can be reduced by 191.5 kB (3%)

Content Size

5.8 MB

After Optimization

5.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Easypurl.com main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.5 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 83.6 kB

  • Original 102.5 kB
  • After minification 92.5 kB
  • After compression 18.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 83.6 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 73.0 kB

  • Original 5.5 MB
  • After minification 5.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Easypurl images are well optimized though.

JavaScript Optimization

-16%

Potential reduce by 19.8 kB

  • Original 122.6 kB
  • After minification 122.6 kB
  • After compression 102.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 19.8 kB or 16% of the original size.

CSS Optimization

-34%

Potential reduce by 15.0 kB

  • Original 43.8 kB
  • After minification 43.8 kB
  • After compression 28.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Easypurl.com needs all CSS files to be minified and compressed as it can save up to 15.0 kB or 34% of the original size.

Requests Breakdown

Number of requests can be reduced by 62 (44%)

Requests Now

140

After Optimization

78

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 140 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Easypurl. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

easypurl.com

easypurl.com

116 ms

www.easypurl.com

www.easypurl.com

270 ms

home_style1_new.css

home_style1_new.css

66 ms

intlTelInput.css

intlTelInput.css

53 ms

intlTelInput.min.js

intlTelInput.min.js

72 ms

js

js

68 ms

home_style_new.css

home_style_new.css

173 ms

mobile2.css

mobile2.css

254 ms

widget.css

widget.css

257 ms

menu_modi2.css

menu_modi2.css

344 ms

Embedform97128.js

Embedform97128.js

45 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

26 ms

custom.css

custom.css

292 ms

thickbox.css

thickbox.css

307 ms

thickbox.js

thickbox.js

339 ms

SearchEngine2.js

SearchEngine2.js

317 ms

custom2.js

custom2.js

307 ms

box_slider.js

box_slider.js

340 ms

wow.js

wow.js

358 ms

jquery-accessible-modal-window-aria.js

jquery-accessible-modal-window-aria.js

20112 ms

froogaloop2.min.js

froogaloop2.min.js

356 ms

animate.css

animate.css

422 ms

font-awesome.css

font-awesome.css

421 ms

widget.js

widget.js

421 ms

custom.js

custom.js

497 ms

jquery-ui.js

jquery-ui.js

27 ms

home_slider.css

home_slider.css

422 ms

jquery.bxslider.css

jquery.bxslider.css

421 ms

gtm.js

gtm.js

105 ms

roundtrip.js

roundtrip.js

103 ms

banner.jpg

banner.jpg

470 ms

insight.min.js

insight.min.js

60 ms

roundtrip.js

roundtrip.js

25 ms

css2

css2

52 ms

OMCT5R5355FNJEQWR6ENHP

OMCT5R5355FNJEQWR6ENHP

29 ms

insight_tag_errors.gif

insight_tag_errors.gif

353 ms

CTrack.aspx

CTrack.aspx

318 ms

integrated-sol-line.jpg

integrated-sol-line.jpg

157 ms

direct-mail-mrtk-new1.jpg

direct-mail-mrtk-new1.jpg

290 ms

email-mrkting_new1.jpg

email-mrkting_new1.jpg

293 ms

dynamic-landing_new.jpg

dynamic-landing_new.jpg

246 ms

track-recording_new.jpg

track-recording_new.jpg

312 ms

reporting_new1.jpg

reporting_new1.jpg

299 ms

mobile-img_new1.png

mobile-img_new1.png

259 ms

select_arrow.png

select_arrow.png

282 ms

purl_qr.png

purl_qr.png

475 ms

right_arrow_home_tab.png

right_arrow_home_tab.png

352 ms

landing_pages_modi4.png

landing_pages_modi4.png

535 ms

left_arrow_home_tab.png

left_arrow_home_tab.png

394 ms

email_matkting_feature2_new1.png

email_matkting_feature2_new1.png

531 ms

reporting_fea_right4.png

reporting_fea_right4.png

427 ms

inbound_sms.png

inbound_sms.png

506 ms

postal_tracking.png

postal_tracking.png

486 ms

Lendbee.jpg

Lendbee.jpg

489 ms

Intuit.jpg

Intuit.jpg

510 ms

Churchill_Downs.jpg

Churchill_Downs.jpg

529 ms

Assent.jpg

Assent.jpg

541 ms

AmTrust.jpg

AmTrust.jpg

548 ms

ebay-logo.png

ebay-logo.png

552 ms

disney-world.png

disney-world.png

565 ms

dell.png

dell.png

581 ms

sprint.png

sprint.png

572 ms

uwt.js

uwt.js

76 ms

kaiser.png

kaiser.png

569 ms

infiniti.jpg

infiniti.jpg

579 ms

jquery-1.8.0.min.js

jquery-1.8.0.min.js

16 ms

Forms.js

Forms.js

32 ms

blue-cross.png

blue-cross.png

519 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1y4k.woff

51 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgshZ1y4k.woff

83 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1y4k.woff

96 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjr0C4k.woff

96 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0C4k.woff

94 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4k.woff

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0C4k.woff

95 ms

atAndT.jpg

atAndT.jpg

529 ms

sourceMedia.png

sourceMedia.png

539 ms

blur_r_arrow.png

blur_r_arrow.png

536 ms

grey_r_arrow.png

grey_r_arrow.png

539 ms

cyan_r_arrow.png

cyan_r_arrow.png

548 ms

analytics.js

analytics.js

91 ms

81019309

81019309

240 ms

adsct

adsct

155 ms

adsct

adsct

224 ms

EasyForm.aspx

EasyForm.aspx

105 ms

easypurl.com

easypurl.com

202 ms

common-header.html

common-header.html

493 ms

prpl_r_arrow.png

prpl_r_arrow.png

486 ms

largeVideo.png

largeVideo.png

547 ms

smallVideo.png

smallVideo.png

467 ms

white_line.png

white_line.png

410 ms

submit_a_Request_292202471049769.png

submit_a_Request_292202471049769.png

5 ms

easyform.css

easyform.css

96 ms

Loader.gif

Loader.gif

9 ms

Tracking.aspx

Tracking.aspx

9 ms

support_whiteL.png

support_whiteL.png

405 ms

Tracking.aspx

Tracking.aspx

13 ms

support_academy.png

support_academy.png

397 ms

support_certificate.png

support_certificate.png

394 ms

purl_icon_white_sli.png

purl_icon_white_sli.png

394 ms

purl_landing_icon_white_sli.png

purl_landing_icon_white_sli.png

411 ms

purl_report_icon_white_sli.png

purl_report_icon_white_sli.png

390 ms

CTrack.aspx

CTrack.aspx

90 ms

auto_e_m_icon_white_sli.png

auto_e_m_icon_white_sli.png

365 ms

www.easypurl.com

www.easypurl.com

363 ms

efErrinf.png

efErrinf.png

78 ms

auto_e_bar_icon_white_sli.png

auto_e_bar_icon_white_sli.png

293 ms

auto_e_integrate_icon_white_sli.png

auto_e_integrate_icon_white_sli.png

261 ms

go_top.png

go_top.png

251 ms

banner_new.jpg

banner_new.jpg

334 ms

self-services.jpg

self-services.jpg

264 ms

full-service.jpg

full-service.jpg

251 ms

agency-printer.png

agency-printer.png

238 ms

qr-code-bg.jpg

qr-code-bg.jpg

387 ms

industries_bg_one.jpg

industries_bg_one.jpg

292 ms

industries_bg_two.jpg

industries_bg_two.jpg

263 ms

industries_bg_three.jpg

industries_bg_three.jpg

270 ms

industries_bg_four.jpg

industries_bg_four.jpg

287 ms

industries_bg_five.jpg

industries_bg_five.jpg

282 ms

industries_bg_six.jpg

industries_bg_six.jpg

288 ms

industries_bg_seven.jpg

industries_bg_seven.jpg

290 ms

industries_bg_eight.jpg

industries_bg_eight.jpg

291 ms

common-footer.html

common-footer.html

235 ms

topdrparr.png

topdrparr.png

234 ms

new-logo.svg

new-logo.svg

258 ms

menu_mobile.png

menu_mobile.png

255 ms

sub_menu_arrow.png

sub_menu_arrow.png

262 ms

sub_menu_arrow2.png

sub_menu_arrow2.png

266 ms

create_purl_bg.png

create_purl_bg.png

275 ms

create_a_purl_bg.png

create_a_purl_bg.png

288 ms

quick-contact-form.html

quick-contact-form.html

80 ms

icon-post-types.png

icon-post-types.png

71 ms

icon-post-types2.png

icon-post-types2.png

67 ms

icon-post-types1.png

icon-post-types1.png

100 ms

Embedform97127.js

Embedform97127.js

7 ms

EasyForm.aspx

EasyForm.aspx

9 ms

EasyForm.aspx

EasyForm.aspx

27 ms

submit_292202471946871.png

submit_292202471946871.png

6 ms

Tracking.aspx

Tracking.aspx

5 ms

Tracking.aspx

Tracking.aspx

5 ms

css

css

18 ms

css

css

25 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

72 ms

reseller_support_bg.jpg

reseller_support_bg.jpg

102 ms

process_bg.jpg

process_bg.jpg

124 ms

resellers_weknow_banner.jpg

resellers_weknow_banner.jpg

102 ms

top_banner_Sli.png

top_banner_Sli.png

504 ms

basic_p_per_bullet.png

basic_p_per_bullet.png

100 ms

FwZY7-Qmy14u9lezJ-6H6M8.woff

FwZY7-Qmy14u9lezJ-6H6M8.woff

6 ms

tracking.js

tracking.js

29 ms

fbevents.js

fbevents.js

87 ms

loadingAnimation.gif

loadingAnimation.gif

63 ms

controls.png

controls.png

62 ms

video1.png

video1.png

100 ms

video2.png

video2.png

90 ms

video3.png

video3.png

94 ms

video4.png

video4.png

106 ms

dha4hqqf

dha4hqqf

39 ms

Accessibility Review

easypurl.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Form elements do not have associated labels

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

Lists do not contain only <li> elements and script supporting elements (<script> and <template>).

Best Practices

easypurl.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

easypurl.com SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Easypurl.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Easypurl.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

easypurl.com

Open Graph description is not detected on the main page of Easypurl. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: