Report Summary

  • 21

    Performance

    Renders faster than
    39% of other websites

  • 84

    Accessibility

    Visual factors better than
    that of 56% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 93

    SEO

    Google-friendlier than
    83% of websites

ebrandz.co.uk

eBrandz™ - Search Engine Optimization Starts from $149/Mo, SEO Company New York & India

Page Load Speed

4.5 sec in total

First Response

155 ms

Resources Loaded

3.7 sec

Page Rendered

686 ms

ebrandz.co.uk screenshot

About Website

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Key Findings

We analyzed Ebrandz.co.uk page load time and found that the first response time was 155 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ebrandz.co.uk performance score

21

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.6 s

5/100

10%

LCP (Largest Contentful Paint)

Value6.5 s

9/100

25%

SI (Speed Index)

Value10.6 s

7/100

10%

TBT (Total Blocking Time)

Value1,960 ms

8/100

30%

CLS (Cumulative Layout Shift)

Value0.051

99/100

15%

TTI (Time to Interactive)

Value17.3 s

4/100

10%

Network Requests Diagram

ebrandz.co.uk

155 ms

www.ebrandz.com

1153 ms

country_redirect_1.php

87 ms

css

54 ms

t.js

48 ms

Our browser made a total of 110 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ebrandz.co.uk, 60% (66 requests) were made to Ebrandz.com and 7% (8 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.2 sec) relates to the external source Ebrandz.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 538.0 kB (30%)

Content Size

1.8 MB

After Optimization

1.2 MB

In fact, the total size of Ebrandz.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 735.6 kB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 167.2 kB

  • Original 193.6 kB
  • After minification 187.8 kB
  • After compression 26.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 167.2 kB or 86% of the original size.

Image Optimization

-8%

Potential reduce by 60.1 kB

  • Original 735.6 kB
  • After minification 675.6 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. EBrandz images are well optimized though.

JavaScript Optimization

-41%

Potential reduce by 296.3 kB

  • Original 717.2 kB
  • After minification 717.2 kB
  • After compression 421.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 296.3 kB or 41% of the original size.

CSS Optimization

-10%

Potential reduce by 14.5 kB

  • Original 139.0 kB
  • After minification 139.0 kB
  • After compression 124.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ebrandz.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 60 (66%)

Requests Now

91

After Optimization

31

The browser has sent 91 CSS, Javascripts, AJAX and image requests in order to completely render the main page of EBrandz. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 39 to 1 for JavaScripts and from 23 to 1 for CSS and as a result speed up the page load time.

Accessibility Review

ebrandz.co.uk accessibility score

84

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

High

Heading elements are not in a sequentially-descending order

High

Some elements have a [tabindex] value greater than 0

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Best Practices

ebrandz.co.uk best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

ebrandz.co.uk SEO score

93

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ebrandz.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ebrandz.co.uk main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

Open Graph data is detected on the main page of EBrandz. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: