Analyze eCommerce Expo | Technology for Marketing

Join us for eCommerce Expo & Technology for Marketing on 28 & 29 for eCommerce and martech insights and best practice - free to attend. This is the UK's best and most-loved conference for ecommerce, m...

Page load speed analysis

  • 59/100

    Normal result
  • 7

    Successful tests
  • 1

    Failed test
  • First response

    1.2 sec

  • Resources loaded

    3.6 sec

  • Page rendered

    357 ms

  • Total page load time

    5.1 sec

Click here to check amazing ECommerce Expo content for United States. Otherwise, check out these important facts you probably never knew about

We analyzed page load time and found that the first response time was 1.2 sec and then it took 4 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Page optimization

  • HTML 45.7 kB
    Images 966.4 kB
    Javascripts 328.7 kB
    CSS 122.9 kB

    In fact, the total size of main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 30% of websites need less resources to load. Images take 966.4 kB which makes up the majority of the site volume.

    • Original 45.7 kB
    • After minification 41.5 kB
    • After compression 8.8 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 36.8 kB or 81% of the original size.

    • Original 966.4 kB
    • After optimization 853.5 kB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, ECommerce Expo needs image optimization as it can save up to 112.9 kB or 12% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

    • Original 328.7 kB
    • After minification 286.5 kB
    • After compression 97.4 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 231.4 kB or 70% of the original size.

    • Original 122.9 kB
    • After minification 92.0 kB
    • After compression 19.4 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 103.5 kB or 84% of the original size.

Network requests diagram

  • page.cfm
  • ecomm2015.css
  • ez15ecom.css
  • vzecom15.css
  • font-awesome.css
  • jquery.min.js
  • jquery-ui.min.js
  • page.cfm
  • page.cfm
  • page.cfm
  • jquery.mCustomScrollbar.concat.min.js
  • jquery.mousewheel.min.js
  • essentials.js
  • s_code.js
  • page.cfm
  • css
  • analytics.js
  • collect
  • collect
  • ece16_new_logo_v3.png
  • dateslogoh106.png
  • header10.11v2.png
  • img_0560.jpg
  • ecom_video.png
  • ecom_insights.png
  • ubm_new_logo.png
  • gtm.js
  • li_menu.gif
  • quote_bg.png
  • q_top_left.png
  • q_bot_right.png
  • fontawesome-webfont.woff
  • collect
  • collect
  • conversion_async.js
  • fbevents.js
  • globale_spb.png
  • channeladvisor_sponsor.png
  • ccelogo2016new.png
  • tfmlogo2016new.png
  • dotmailer_spb.png
  • s56224557233508

Our browser made a total of 46 requests to load all elements on the main page. We found that 59% of them (27 requests) were addressed to the original, 7% (3 requests) were made to and 4% (2 requests) were made to The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain

Additional info on


The browser has sent 42 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ECommerce Expo. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 6 to 1 for CSS and as a result speed up the page load time.









Possible request optimization











Normal result

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 3600
A 3600
NS 3600
NS 3600
NS 3600

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

Country of origin for 43.1% of all visits is United States. It’s good for that their server is also located in United States, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Good result

Social Sharing Optimization

Open Graph data is detected on the main page of ECommerce Expo. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook:

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