Tools & Wizards About Us
ecoverdirect.com screenshot

Report Summary

  • 30

    Performance

    Renders faster than
    50% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

ecoverdirect.com

The Official Ecover Online Store | Shop Plant-based Cleaning

Page Load Speed

6 sec in total

First Response

42 ms

Resources Loaded

5.7 sec

Page Rendered

290 ms

ecoverdirect.com screenshot

About Website

Click here to check amazing Ecover Direct content for South Africa. Otherwise, check out these important facts you probably never knew about ecoverdirect.com

Shop the complete range of Ecover cleaning products delivered straight to your door here on the official Ecover online store

Visit ecoverdirect.com

Key Findings

We analyzed Ecoverdirect.com page load time and found that the first response time was 42 ms and then it took 6 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

ecoverdirect.com performance score

30

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.9 s

25/100

10%

LCP (Largest Contentful Paint)

Value8.6 s

1/100

25%

SI (Speed Index)

Value10.3 s

8/100

10%

TBT (Total Blocking Time)

Value910 ms

31/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.3 s

25/100

10%

Network Requests Diagram

ecoverdirect.com

42 ms

ecoverdirect.com

412 ms

www.ecoverdirect.com

25 ms

www.ecoverdirect.com

742 ms

edJul21_bundle.min.css

40 ms

Our browser made a total of 68 requests to load all elements on the main page. We found that 91% of them (62 requests) were addressed to the original Ecoverdirect.com, 3% (2 requests) were made to Googletagmanager.com and 3% (2 requests) were made to Cdn.lightwidget.com. The less responsive or slowest element that took the longest time to load (2.8 sec) belongs to the original domain Ecoverdirect.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 150.1 kB (16%)

Content Size

951.2 kB

After Optimization

801.1 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ecoverdirect.com main page is 951.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 545.5 kB which makes up the majority of the site volume.

HTML Optimization

-59%

Potential reduce by 117.6 kB

  • Original 199.0 kB
  • After minification 191.9 kB
  • After compression 81.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 117.6 kB or 59% of the original size.

Image Optimization

-1%

Potential reduce by 5.2 kB

  • Original 545.5 kB
  • After minification 540.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ecover Direct images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 5.1 kB

  • Original 139.9 kB
  • After minification 139.9 kB
  • After compression 134.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-33%

Potential reduce by 22.3 kB

  • Original 66.9 kB
  • After minification 66.9 kB
  • After compression 44.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ecoverdirect.com needs all CSS files to be minified and compressed as it can save up to 22.3 kB or 33% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (13%)

Requests Now

60

After Optimization

52

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 60 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ecover Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 9 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

ecoverdirect.com

ecoverdirect.com

42 ms

ecoverdirect.com

ecoverdirect.com

412 ms

www.ecoverdirect.com

www.ecoverdirect.com

25 ms

www.ecoverdirect.com

www.ecoverdirect.com

742 ms

edJul21_bundle.min.css

edJul21_bundle.min.css

40 ms

slick.css

slick.css

410 ms

modernizr.js

modernizr.js

415 ms

js

js

52 ms

lightwidget.js

lightwidget.js

71 ms

jqf.js

jqf.js

719 ms

_dmpt.js

_dmpt.js

43 ms

slick.min.js

slick.min.js

364 ms

buyfromprodlist2.js

buyfromprodlist2.js

415 ms

vcd15cbe7772f49c399c6a5babf22c1241717689176015

vcd15cbe7772f49c399c6a5babf22c1241717689176015

57 ms

gtm.js

gtm.js

57 ms

ecover_logo@2x.png

ecover_logo@2x.png

395 ms

lrsusp24.sor.jpg

lrsusp24.sor.jpg

819 ms

ecover_category_laundry.png

ecover_category_laundry.png

435 ms

ecover_category_dish.png

ecover_category_dish.png

811 ms

ecover_category_hand.png

ecover_category_hand.png

818 ms

ecover_category_household.png

ecover_category_household.png

819 ms

ecover_category_zero.png

ecover_category_zero.png

830 ms

ecover_category_refills.png

ecover_category_refills.png

852 ms

EFABSOFT5L_dept.jpg

EFABSOFT5L_dept.jpg

912 ms

EPROPUMP_dept.jpg

EPROPUMP_dept.jpg

1276 ms

ECONNONBIOLIQ5LITBAG_dept.jpg

ECONNONBIOLIQ5LITBAG_dept.jpg

1008 ms

ETOILETPF5L_dept.jpg

ETOILETPF5L_dept.jpg

1169 ms

EMSP500ML_dept.jpg

EMSP500ML_dept.jpg

1187 ms

EWASHLA5L_dept.jpg

EWASHLA5L_dept.jpg

1252 ms

EZEROLAUNLIQ5L_dept.jpg

EZEROLAUNLIQ5L_dept.jpg

1315 ms

EHANDSOAP5L_dept.jpg

EHANDSOAP5L_dept.jpg

1397 ms

ETOILETPOWER_dept.jpg

ETOILETPOWER_dept.jpg

1548 ms

EALP5L_dept.jpg

EALP5L_dept.jpg

1603 ms

EWASH500ML_dept.jpg

EWASH500ML_dept.jpg

1622 ms

EDISHXL70_dept.jpg

EDISHXL70_dept.jpg

1669 ms

ERINSEAID500ML_dept.jpg

ERINSEAID500ML_dept.jpg

1698 ms

EDISHALLINONE100_dept.jpg

EDISHALLINONE100_dept.jpg

1883 ms

ETOILETPF750ML_dept.jpg

ETOILETPF750ML_dept.jpg

1948 ms

EZEROWUP5L_dept.jpg

EZEROWUP5L_dept.jpg

1984 ms

ELAUNDBLEACH400G_dept.jpg

ELAUNDBLEACH400G_dept.jpg

2027 ms

ECOLAUNDBIO5L_dept.jpg

ECOLAUNDBIO5L_dept.jpg

2045 ms

ESTAINREMOVER200ML_dept.jpg

ESTAINREMOVER200ML_dept.jpg

2071 ms

EWASHCM5L_dept.jpg

EWASHCM5L_dept.jpg

2292 ms

EBATH_dept.jpg

EBATH_dept.jpg

2323 ms

ECONNONBIOLIQ15L_dept.jpg

ECONNONBIOLIQ15L_dept.jpg

2386 ms

ELIME500ML_dept.jpg

ELIME500ML_dept.jpg

2421 ms

ETOILETOC750ML_dept.jpg

ETOILETOC750ML_dept.jpg

2426 ms

EDELICATE1L_dept.jpg

EDELICATE1L_dept.jpg

2404 ms

d9adf2cdcf205cad8ca45e827dca5413.html

d9adf2cdcf205cad8ca45e827dca5413.html

772 ms

gotham-book.woff

gotham-book.woff

2632 ms

rebelsans-regular.woff

rebelsans-regular.woff

2648 ms

fa-solid-900.woff

fa-solid-900.woff

2653 ms

EZEROLAUNPOWD7500G_dept.jpg

EZEROLAUNPOWD7500G_dept.jpg

2394 ms

EFLOOR1L_dept.jpg

EFLOOR1L_dept.jpg

2302 ms

getrecentlyviewed.ashx

getrecentlyviewed.ashx

2027 ms

ELCAPNONBIO34_dept.jpg

ELCAPNONBIO34_dept.jpg

2431 ms

EMIZHAND250ML_dept.jpg

EMIZHAND250ML_dept.jpg

2356 ms

slick.woff

slick.woff

2390 ms

ENONBIOLIQUID5L_dept.jpg

ENONBIOLIQUID5L_dept.jpg

2398 ms

BLOG2.jpg

BLOG2.jpg

2521 ms

spriteg.png

spriteg.png

2541 ms

bgs_star5.png

bgs_star5.png

2550 ms

bgs_star4.png

bgs_star4.png

2425 ms

bgs_star1.png

bgs_star1.png

2431 ms

bgs_star3.png

bgs_star3.png

2399 ms

ajax-loader.gif

ajax-loader.gif

2485 ms

rahkcxou.2la.jpg

rahkcxou.2la.jpg

2523 ms

r13auy0n.obt.jpg

r13auy0n.obt.jpg

2833 ms

Accessibility Review

ecoverdirect.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Internationalization and localization

These are opportunities to improve the interpretation of your content by users in different locales.

Impact

Issue

High

<html> element does not have a [lang] attribute

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Some elements have a [tabindex] value greater than 0

Best Practices

ecoverdirect.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ecoverdirect.com SEO score

91

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ecoverdirect.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Ecoverdirect.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ecoverdirect.com

Open Graph description is not detected on the main page of Ecover Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: