Tools & Wizards About Us
edelman.de screenshot

Report Summary

  • 28

    Performance

    Renders faster than
    48% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 72% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    56% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

edelman.de

Home | Edelman Deutschland

Page Load Speed

4.2 sec in total

First Response

292 ms

Resources Loaded

3.6 sec

Page Rendered

266 ms

edelman.de screenshot

About Website

Welcome to edelman.de homepage info - get ready to check Edelman best content for Germany right away, or after learning these important things about edelman.de

PR-Agentur Edelman Deutschland - Pioneer Thinking: Hamburg - Berlin - Frankfurt - München

Visit edelman.de

Key Findings

We analyzed Edelman.de page load time and found that the first response time was 292 ms and then it took 3.9 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

edelman.de performance score

28

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.8 s

26/100

10%

LCP (Largest Contentful Paint)

Value12.5 s

0/100

25%

SI (Speed Index)

Value6.1 s

44/100

10%

TBT (Total Blocking Time)

Value1,250 ms

19/100

30%

CLS (Cumulative Layout Shift)

Value0.029

100/100

15%

TTI (Time to Interactive)

Value15.3 s

7/100

10%

Network Requests Diagram

edelman.de

292 ms

567 ms

font-awesome.min.css

410 ms

b03bd88e3dab.css

829 ms

f1592467787b.js

1039 ms

Our browser made a total of 28 requests to load all elements on the main page. We found that 64% of them (18 requests) were addressed to the original Edelman.de, 11% (3 requests) were made to Google-analytics.com and 7% (2 requests) were made to Browser-update.org. The less responsive or slowest element that took the longest time to load (1 sec) belongs to the original domain Edelman.de.

Page Optimization Overview & Recommendations

Page size can be reduced by 395.1 kB (41%)

Content Size

968.7 kB

After Optimization

573.6 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Edelman.de main page is 968.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 442.8 kB which makes up the majority of the site volume.

HTML Optimization

-75%

Potential reduce by 19.7 kB

  • Original 26.2 kB
  • After minification 26.0 kB
  • After compression 6.5 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 19.7 kB or 75% of the original size.

Image Optimization

-4%

Potential reduce by 19.9 kB

  • Original 442.8 kB
  • After minification 422.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Edelman images are well optimized though.

JavaScript Optimization

-66%

Potential reduce by 244.8 kB

  • Original 368.8 kB
  • After minification 328.4 kB
  • After compression 124.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 244.8 kB or 66% of the original size.

CSS Optimization

-85%

Potential reduce by 110.7 kB

  • Original 130.9 kB
  • After minification 100.2 kB
  • After compression 20.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Edelman.de needs all CSS files to be minified and compressed as it can save up to 110.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 7 (28%)

Requests Now

25

After Optimization

18

  • Images
  • JavaScript
  • CSS

The browser has sent 25 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Edelman. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

edelman.de

edelman.de

292 ms

567 ms

font-awesome.min.css

font-awesome.min.css

410 ms

b03bd88e3dab.css

b03bd88e3dab.css

829 ms

f1592467787b.js

f1592467787b.js

1039 ms

froogaloop2.min.js

froogaloop2.min.js

7 ms

ga.js

ga.js

91 ms

iframe_api

iframe_api

76 ms

logo.jpg

logo.jpg

212 ms

bg-slider.png

bg-slider.png

111 ms

transparent.png

transparent.png

110 ms

Edelman%20Trust%20Barometer%202016-cdab0c6c.jpg

Edelman%20Trust%20Barometer%202016-cdab0c6c.jpg

316 ms

WEB_Edelmanergo_vlnr_Tobias%20Muendemann_Susanne%20Marell_Gabriele%20Stoewe_Astrid%20von%20Rudloff_Hans%20Ulrich%20Helzer-aa06b15d.jpg

WEB_Edelmanergo_vlnr_Tobias%20Muendemann_Susanne%20Marell_Gabriele%20Stoewe_Astrid%20von%20Rudloff_Hans%20Ulrich%20Helzer-aa06b15d.jpg

626 ms

teaser_news.jpg

teaser_news.jpg

515 ms

teaser_5teilige_video_shell-2251f1f4.jpg

teaser_5teilige_video_shell-2251f1f4.jpg

317 ms

teaser_aktuell_stellenangebote2.jpg

teaser_aktuell_stellenangebote2.jpg

419 ms

social.png

social.png

316 ms

branding.png

branding.png

421 ms

analytics.js

analytics.js

25 ms

piwik.js

piwik.js

622 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

566 ms

www-widgetapi.js

www-widgetapi.js

21 ms

collect

collect

11 ms

collect

collect

60 ms

print.css

print.css

108 ms

update.js

update.js

10 ms

WEB_Edelmanergo_vlnr_Tobias%20Muendemann_Susanne%20Marell_Gabriele%20Stoewe_Astrid%20von%20Rudloff_Hans%20Ulrich%20Helzer-059736d0.jpg

WEB_Edelmanergo_vlnr_Tobias%20Muendemann_Susanne%20Marell_Gabriele%20Stoewe_Astrid%20von%20Rudloff_Hans%20Ulrich%20Helzer-059736d0.jpg

520 ms

i.png

i.png

9 ms

Accessibility Review

edelman.de accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

Best Practices

edelman.de best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

edelman.de SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    DE

  • Language Claimed

    DE

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Edelman.de can be misinterpreted by Google and other search engines. Our service has detected that German is used on the page, and it matches the claimed language. Our system also found out that Edelman.de main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

edelman.de

Open Graph data is detected on the main page of Edelman. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: