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edinburghoutdoorwear.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 91

    SEO

    Google-friendlier than
    70% of websites

edinburghoutdoorwear.com

Edinburgh Outdoor Wear - Outdoor Country & Shooting Clothing Online

Page Load Speed

10.8 sec in total

First Response

187 ms

Resources Loaded

9.9 sec

Page Rendered

710 ms

edinburghoutdoorwear.com screenshot

About Website

Click here to check amazing Edinburgh Outdoor Wear content. Otherwise, check out these important facts you probably never knew about edinburghoutdoorwear.com

Welcome to Edinburgh Outdoor Wear - proud stockists of outdoor clothing and leading shooting wear brands. Quality outdoor wear at affordable prices

Visit edinburghoutdoorwear.com

Key Findings

We analyzed Edinburghoutdoorwear.com page load time and found that the first response time was 187 ms and then it took 10.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 90% of websites can load faster.

Performance Metrics

edinburghoutdoorwear.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value21.2 s

0/100

25%

SI (Speed Index)

Value19.1 s

0/100

10%

TBT (Total Blocking Time)

Value2,470 ms

4/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value21.7 s

1/100

10%

Network Requests Diagram

edinburghoutdoorwear.com

187 ms

www.edinburghoutdoorwear.com

4595 ms

slick.css

236 ms

slick-theme.css

234 ms

jquery-ui.min.css

312 ms

Our browser made a total of 111 requests to load all elements on the main page. We found that 78% of them (87 requests) were addressed to the original Edinburghoutdoorwear.com, 5% (5 requests) were made to Google.com and 5% (5 requests) were made to Gstatic.com. The less responsive or slowest element that took the longest time to load (4.6 sec) belongs to the original domain Edinburghoutdoorwear.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 839.0 kB (16%)

Content Size

5.3 MB

After Optimization

4.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Edinburghoutdoorwear.com main page is 5.3 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 4.1 MB which makes up the majority of the site volume.

HTML Optimization

-86%

Potential reduce by 86.2 kB

  • Original 100.1 kB
  • After minification 86.0 kB
  • After compression 14.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 14.1 kB, which is 14% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.2 kB or 86% of the original size.

Image Optimization

-4%

Potential reduce by 168.3 kB

  • Original 4.1 MB
  • After minification 4.0 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Edinburgh Outdoor Wear images are well optimized though.

JavaScript Optimization

-46%

Potential reduce by 343.0 kB

  • Original 751.9 kB
  • After minification 749.4 kB
  • After compression 408.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 343.0 kB or 46% of the original size.

CSS Optimization

-77%

Potential reduce by 241.5 kB

  • Original 313.7 kB
  • After minification 268.2 kB
  • After compression 72.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Edinburghoutdoorwear.com needs all CSS files to be minified and compressed as it can save up to 241.5 kB or 77% of the original size.

Requests Breakdown

Number of requests can be reduced by 61 (62%)

Requests Now

99

After Optimization

38

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 99 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Edinburgh Outdoor Wear. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 45 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

edinburghoutdoorwear.com

edinburghoutdoorwear.com

187 ms

www.edinburghoutdoorwear.com

www.edinburghoutdoorwear.com

4595 ms

slick.css

slick.css

236 ms

slick-theme.css

slick-theme.css

234 ms

jquery-ui.min.css

jquery-ui.min.css

312 ms

gdpr.css

gdpr.css

237 ms

styles.css

styles.css

237 ms

style.min.css

style.min.css

465 ms

style.css

style.css

546 ms

jquery.min.js

jquery.min.js

701 ms

jquery-migrate.min.js

jquery-migrate.min.js

470 ms

script.js

script.js

27 ms

jquery.blockUI.min.js

jquery.blockUI.min.js

470 ms

add-to-cart.min.js

add-to-cart.min.js

547 ms

js.cookie.min.js

js.cookie.min.js

702 ms

woocommerce.min.js

woocommerce.min.js

702 ms

api.js

api.js

43 ms

js

js

56 ms

sidebarv2.js

sidebarv2.js

33 ms

embed.js

embed.js

48 ms

copypastesubscribeformlogic.js

copypastesubscribeformlogic.js

21 ms

webfont.js

webfont.js

22 ms

edinburgh-outdoor-wear

edinburgh-outdoor-wear

75 ms

wc-blocks.css

wc-blocks.css

629 ms

fontawesome-all.css

fontawesome-all.css

859 ms

jquery-2.2.0.min.js

jquery-2.2.0.min.js

861 ms

slick.min.js

slick.min.js

937 ms

custom.js

custom.js

860 ms

jquery-3.5.1.min.js

jquery-3.5.1.min.js

1054 ms

webflow.js

webflow.js

1015 ms

gdpr.js

gdpr.js

1092 ms

gdpr-actions.js

gdpr-actions.js

1096 ms

js

js

49 ms

hooks.min.js

hooks.min.js

1095 ms

i18n.min.js

i18n.min.js

1216 ms

main.js

main.js

1249 ms

index.js

index.js

1288 ms

index.js

index.js

1326 ms

navigation.min.js

navigation.min.js

1330 ms

skip-link-focus-fix.min.js

skip-link-focus-fix.min.js

1330 ms

homepage.min.js

homepage.min.js

1450 ms

sourcebuster.min.js

sourcebuster.min.js

1558 ms

order-attribution.min.js

order-attribution.min.js

1522 ms

api.js

api.js

24 ms

wp-polyfill.min.js

wp-polyfill.min.js

1636 ms

index.js

index.js

1562 ms

header-cart.min.js

header-cart.min.js

1608 ms

brands.min.js

brands.min.js

1684 ms

jsPopup.min.js

jsPopup.min.js

1603 ms

lazyload.min.js

lazyload.min.js

1636 ms

normalize.css

normalize.css

1331 ms

webflow.css

webflow.css

1483 ms

eow.webflow.css

eow.webflow.css

1608 ms

gtm.js

gtm.js

78 ms

search-icon-white.svg

search-icon-white.svg

165 ms

footer.webp

footer.webp

618 ms

recaptcha__en.js

recaptcha__en.js

71 ms

HalisGR-Book.otf

HalisGR-Book.otf

452 ms

HalisGR-Medium.otf

HalisGR-Medium.otf

457 ms

HalisGR-Light.otf

HalisGR-Light.otf

470 ms

HalisGR-Bold.otf

HalisGR-Bold.otf

470 ms

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2 ms

ajax-loader.gif

ajax-loader.gif

223 ms

feefo-widget.js

feefo-widget.js

89 ms

anchor

anchor

69 ms

fa-solid-900.woff

fa-solid-900.woff

514 ms

account-icon.svg

account-icon.svg

485 ms

basket-icon.svg

basket-icon.svg

488 ms

logo-2.png

logo-2.png

566 ms

mobile-logo-nav-2.png

mobile-logo-nav-2.png

491 ms

search-icon.svg

search-icon.svg

608 ms

account-icon-white.svg

account-icon-white.svg

723 ms

pheasant.png

pheasant.png

724 ms

Landing_Page_1.jpeg

Landing_Page_1.jpeg

1039 ms

percussion_header.jpg

percussion_header.jpg

827 ms

EOW%20percussion_homepage_image_mobile.jpg

EOW%20percussion_homepage_image_mobile.jpg

960 ms

shooterking_header.png

shooterking_header.png

1229 ms

shooterking_homepage_image_mobile.png

shooterking_homepage_image_mobile.png

1348 ms

EOW-accessories.jpg

EOW-accessories.jpg

1190 ms

Enfant.jpg

Enfant.jpg

1369 ms

EOW-footwear.jpg

EOW-footwear.jpg

1350 ms

oxbluehat.jpg

oxbluehat.jpg

1429 ms

1055-Savane-Trs-scaled.jpg

1055-Savane-Trs-scaled.jpg

1658 ms

1599-POLO-PERCUSSION-VERT-PERCUSSION-FACE-2018.jpg

1599-POLO-PERCUSSION-VERT-PERCUSSION-FACE-2018.jpg

2005 ms

1027-FUSEAU-TRADITION-KAKI-3-4-2024-scaled.jpg

1027-FUSEAU-TRADITION-KAKI-3-4-2024-scaled.jpg

1973 ms

EOW_003.jpg

EOW_003.jpg

1972 ms

EOW_008.jpg

EOW_008.jpg

1988 ms

1384-VESTE-CHASSE-NORD-KAKI-34-CAPUCHE-2018-copy-scaled.jpg

1384-VESTE-CHASSE-NORD-KAKI-34-CAPUCHE-2018-copy-scaled.jpg

2170 ms

champion-home.png

champion-home.png

1891 ms

percussion-logo.png

percussion-logo.png

2202 ms

game-home.png

game-home.png

2205 ms

lvc-home.png

lvc-home.png

2283 ms

Platinum-Trusted-Service-Award-2024-Full-colour-Landscape.png

Platinum-Trusted-Service-Award-2024-Full-colour-Landscape.png

2314 ms

facebook-icon.svg

facebook-icon.svg

2267 ms

footer-payments-mobile.png

footer-payments-mobile.png

2405 ms

styles__ltr.css

styles__ltr.css

5 ms

recaptcha__en.js

recaptcha__en.js

11 ms

zEg4NaMiOUeKKZ2pqXY4HMvMf5VCq4avNU_6WgNs2Cw.js

zEg4NaMiOUeKKZ2pqXY4HMvMf5VCq4avNU_6WgNs2Cw.js

42 ms

webworker.js

webworker.js

43 ms

logo_48.png

logo_48.png

32 ms

feefo_platinum_service_2022_tag_light.png

feefo_platinum_service_2022_tag_light.png

2613 ms

KFOmCnqEu92Fr1Mu4mxP.ttf

KFOmCnqEu92Fr1Mu4mxP.ttf

38 ms

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

KFOlCnqEu92Fr1MmEU9fBBc9.ttf

41 ms

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

KFOlCnqEu92Fr1MmYUtfBBc9.ttf

45 ms

recaptcha__en.js

recaptcha__en.js

32 ms

footer-payments-tablet.png

footer-payments-tablet.png

2190 ms

trusted_footer.png

trusted_footer.png

2392 ms

footer-payments.png

footer-payments.png

2253 ms

Platinum-Trusted-Service-Award-2024-Badge-1x1-1.png

Platinum-Trusted-Service-Award-2024-Badge-1x1-1.png

2435 ms

vh-icon.svg

vh-icon.svg

2278 ms

eow-logo.png

eow-logo.png

2270 ms

Accessibility Review

edinburghoutdoorwear.com accessibility score

98

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

edinburghoutdoorwear.com best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

edinburghoutdoorwear.com SEO score

91

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Edinburghoutdoorwear.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Edinburghoutdoorwear.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

edinburghoutdoorwear.com

Open Graph data is detected on the main page of Edinburgh Outdoor Wear. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: