Tools & Wizards About Us
edwardsco.com screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 94

    Accessibility

    Visual factors better than
    that of 83% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 99

    SEO

    Google-friendlier than
    93% of websites

edwardsco.com

EdwardsCo Private School Marketing Private School Marketing - STAND OUT

Page Load Speed

1.9 sec in total

First Response

191 ms

Resources Loaded

1.2 sec

Page Rendered

508 ms

edwardsco.com screenshot

About Website

Click here to check amazing Edwards Co content. Otherwise, check out these important facts you probably never knew about edwardsco.com

EdwardsCo Is The Private School Marketing Agency Trusted By Heads And Boards Coast To Coast. We Are Independent School Marketing, Branding, And Admissions Experts Ready To Help Your School Grow Admiss...

Visit edwardsco.com

Key Findings

We analyzed Edwardsco.com page load time and found that the first response time was 191 ms and then it took 1.7 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 35% of websites can load faster.

Performance Metrics

edwardsco.com performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

54/100

10%

LCP (Largest Contentful Paint)

Value8.1 s

2/100

25%

SI (Speed Index)

Value10.8 s

7/100

10%

TBT (Total Blocking Time)

Value6,360 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.009

100/100

15%

TTI (Time to Interactive)

Value20.6 s

2/100

10%

Network Requests Diagram

edwardsco.com

191 ms

edwardsco.com

345 ms

css

79 ms

style.min.css

38 ms

sfsi-style.css

45 ms

Our browser made a total of 92 requests to load all elements on the main page. We found that 78% of them (72 requests) were addressed to the original Edwardsco.com, 13% (12 requests) were made to Fonts.gstatic.com and 2% (2 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (408 ms) belongs to the original domain Edwardsco.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 130.7 kB (8%)

Content Size

1.7 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Edwardsco.com main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 834.5 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 116.1 kB

  • Original 146.5 kB
  • After minification 145.3 kB
  • After compression 30.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 116.1 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 1.3 kB

  • Original 834.5 kB
  • After minification 833.2 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Edwards Co images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 4.4 kB

  • Original 611.5 kB
  • After minification 609.9 kB
  • After compression 607.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 8.8 kB

  • Original 82.8 kB
  • After minification 82.8 kB
  • After compression 74.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Edwardsco.com needs all CSS files to be minified and compressed as it can save up to 8.8 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 50 (66%)

Requests Now

76

After Optimization

26

  • Images
  • JavaScript
  • CSS

The browser has sent 76 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Edwards Co. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 24 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

edwardsco.com

edwardsco.com

191 ms

edwardsco.com

edwardsco.com

345 ms

css

css

79 ms

style.min.css

style.min.css

38 ms

sfsi-style.css

sfsi-style.css

45 ms

styles.css

styles.css

37 ms

slick.css

slick.css

43 ms

slick-theme.css

slick-theme.css

53 ms

settings.css

settings.css

48 ms

fontello.css

fontello.css

64 ms

style.css

style.css

60 ms

styles.css

styles.css

66 ms

front-flex.min.css

front-flex.min.css

54 ms

unsemantic-grid.min.css

unsemantic-grid.min.css

57 ms

style.min.css

style.min.css

60 ms

mobile.min.css

mobile.min.css

66 ms

font-icons.min.css

font-icons.min.css

81 ms

font-awesome.min.css

font-awesome.min.css

78 ms

style.css

style.css

75 ms

app.css

app.css

74 ms

style-min.css

style-min.css

100 ms

jquery.min.js

jquery.min.js

81 ms

jquery-migrate.min.js

jquery-migrate.min.js

91 ms

rbtools.min.js

rbtools.min.js

234 ms

rs6.min.js

rs6.min.js

253 ms

js

js

72 ms

sow-image-default-8b5b6f678277-2233.css

sow-image-default-8b5b6f678277-2233.css

78 ms

sow-image-default-c67d20f9f743-2233.css

sow-image-default-c67d20f9f743-2233.css

77 ms

sow-button-flat-966d270ca2f0-2233.css

sow-button-flat-966d270ca2f0-2233.css

219 ms

style.css

style.css

219 ms

rs6.css

rs6.css

220 ms

core.min.js

core.min.js

231 ms

modernizr.custom.min.js

modernizr.custom.min.js

246 ms

jquery.shuffle.min.js

jquery.shuffle.min.js

234 ms

random-shuffle-min.js

random-shuffle-min.js

235 ms

custom.js

custom.js

235 ms

hooks.min.js

hooks.min.js

235 ms

i18n.min.js

i18n.min.js

237 ms

index.js

index.js

237 ms

api.js

api.js

45 ms

index.js

index.js

235 ms

slick.min.js

slick.min.js

220 ms

slick-init.js

slick-init.js

221 ms

dlm-xhr.min.js

dlm-xhr.min.js

221 ms

announcement-bar.js

announcement-bar.js

212 ms

menu.min.js

menu.min.js

214 ms

wp-polyfill.min.js

wp-polyfill.min.js

212 ms

index.js

index.js

211 ms

styling.min.js

styling.min.js

205 ms

esg.min.js

esg.min.js

206 ms

b45366ee24f1b10ee1ea05bd7.js

b45366ee24f1b10ee1ea05bd7.js

204 ms

gtm.js

gtm.js

138 ms

edwards-footer-map07.png

edwards-footer-map07.png

354 ms

Logo-Horiz-Name-only-black-and-orange-230x22-1.jpg

Logo-Horiz-Name-only-black-and-orange-230x22-1.jpg

111 ms

Copy-of-KLeaves-copy-s1200x800-QUAL-4.jpg

Copy-of-KLeaves-copy-s1200x800-QUAL-4.jpg

115 ms

edwardsco-helps-schools-stand-out-icon-e1588087413510.png

edwardsco-helps-schools-stand-out-icon-e1588087413510.png

188 ms

edwardsco-helps-independent-schools-recruit-new-students-icon.png

edwardsco-helps-independent-schools-recruit-new-students-icon.png

344 ms

edwardsco-helps-schools-retain-admissions-icon.png

edwardsco-helps-schools-retain-admissions-icon.png

321 ms

edwardsco-helps-inpendent-schools-raise-the-bar-icon.png

edwardsco-helps-inpendent-schools-raise-the-bar-icon.png

111 ms

Coaching-blue.png

Coaching-blue.png

164 ms

brand-and-admissions-alignment-icon-edwardsco.png

brand-and-admissions-alignment-icon-edwardsco.png

187 ms

independent-schools-brand-message-development-icon-edwardsco.png

independent-schools-brand-message-development-icon-edwardsco.png

140 ms

creative-plaform-and-design-icon-edwardsco.png

creative-plaform-and-design-icon-edwardsco.png

235 ms

Higher-Ed.png

Higher-Ed.png

234 ms

market-research-for-independent-schools-icon-edwardsco.png

market-research-for-independent-schools-icon-edwardsco.png

256 ms

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101 ms

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123 ms

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146 ms

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146 ms

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147 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

338 ms

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148 ms

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149 ms

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145 ms

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149 ms

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151 ms

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150 ms

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150 ms

generatepress.woff

generatepress.woff

302 ms

MARKETING-PLAN.png

MARKETING-PLAN.png

320 ms

independent-schools-message-training-icon-edwardsco.png

independent-schools-message-training-icon-edwardsco.png

340 ms

PARENT-SATISFACTION-1.png

PARENT-SATISFACTION-1.png

345 ms

townschool_booklet_500x500.jpg

townschool_booklet_500x500.jpg

286 ms

Featured-Image-400x400-60.jpg

Featured-Image-400x400-60.jpg

300 ms

professionals-high-fiving-500x500-JPEG.jpg

professionals-high-fiving-500x500-JPEG.jpg

302 ms

edwardsco-higher-ed-marketing-company-logo.png

edwardsco-higher-ed-marketing-company-logo.png

408 ms

custom_iconplus_email_skin.png

custom_iconplus_email_skin.png

334 ms

custom_iconplus_phone_skin.png

custom_iconplus_phone_skin.png

400 ms

custom_iconplus_linkedin_skin.png

custom_iconplus_linkedin_skin.png

334 ms

custom_iconplus_facebook_skin.png

custom_iconplus_facebook_skin.png

340 ms

embed.js

embed.js

74 ms

recaptcha__en.js

recaptcha__en.js

33 ms

Accessibility Review

edwardsco.com accessibility score

94

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

edwardsco.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

edwardsco.com SEO score

99

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Edwardsco.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Edwardsco.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

edwardsco.com

Open Graph data is detected on the main page of Edwards Co. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: