Tools & Wizards About Us
ef.uk.com screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 89

    Accessibility

    Visual factors better than
    that of 71% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 100

    SEO

    Google-friendlier than
    94% of websites

ef.uk.com

Digital Shelf Analytics & Insights for CPGs | e.fundamentals

Page Load Speed

2.6 sec in total

First Response

129 ms

Resources Loaded

1.5 sec

Page Rendered

974 ms

ef.uk.com screenshot

About Website

Welcome to ef.uk.com homepage info - get ready to check Ef best content right away, or after learning these important things about ef.uk.com

Monitor, Measure and Manage your eCommerce performance with our Digital Shelf Analytics software. Get Unrivalled Support, plus a 4x ROI Commitment.

Visit ef.uk.com

Key Findings

We analyzed Ef.uk.com page load time and found that the first response time was 129 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

ef.uk.com performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value8.8 s

1/100

25%

SI (Speed Index)

Value6.3 s

42/100

10%

TBT (Total Blocking Time)

Value1,810 ms

9/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

ef.uk.com

129 ms

www.efundamentals.com

146 ms

css

58 ms

yel2zof.css

142 ms

style.min.css

49 ms

Our browser made a total of 78 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original Ef.uk.com, 69% (54 requests) were made to Efundamentals.com and 12% (9 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (505 ms) relates to the external source Efundamentals.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 84.5 kB (8%)

Content Size

1.1 MB

After Optimization

1.0 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ef.uk.com main page is 1.1 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 770.1 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 73.6 kB

  • Original 94.7 kB
  • After minification 93.0 kB
  • After compression 21.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 73.6 kB or 78% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 770.1 kB
  • After minification 770.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ef images are well optimized though.

JavaScript Optimization

-8%

Potential reduce by 9.1 kB

  • Original 114.1 kB
  • After minification 113.9 kB
  • After compression 105.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 1.9 kB

  • Original 106.7 kB
  • After minification 106.7 kB
  • After compression 104.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ef.uk.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 39 (63%)

Requests Now

62

After Optimization

23

  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ef. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 21 to 1 for JavaScripts and from 20 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ef.uk.com

ef.uk.com

129 ms

www.efundamentals.com

www.efundamentals.com

146 ms

css

css

58 ms

yel2zof.css

yel2zof.css

142 ms

style.min.css

style.min.css

49 ms

aos.css

aos.css

60 ms

oxygen.css

oxygen.css

121 ms

core-sss.min.css

core-sss.min.css

56 ms

dark-close-icon.css

dark-close-icon.css

261 ms

align-style.css

align-style.css

271 ms

close-button-icon.css

close-button-icon.css

224 ms

YouTubePopUp.css

YouTubePopUp.css

184 ms

style.css

style.css

91 ms

dashicons.min.css

dashicons.min.css

111 ms

genericons.css

genericons.css

136 ms

font-awesome.min.css

font-awesome.min.css

150 ms

all.min.css

all.min.css

164 ms

splide.min.css

splide.min.css

167 ms

owl.carousel.min.css

owl.carousel.min.css

196 ms

owl.theme.default.min.css

owl.theme.default.min.css

200 ms

aos.js

aos.js

205 ms

jquery.min.js

jquery.min.js

221 ms

YouTubePopUp.jquery.js

YouTubePopUp.jquery.js

376 ms

YouTubePopUp.js

YouTubePopUp.js

391 ms

splide.min.js

splide.min.js

244 ms

splide-extension-auto-scroll.min.js

splide-extension-auto-scroll.min.js

246 ms

js

js

80 ms

js

js

160 ms

2668848.js

2668848.js

213 ms

www.efundamentals.com

www.efundamentals.com

376 ms

20901842.js

20901842.js

324 ms

owl.carousel.min.js

owl.carousel.min.js

286 ms

hoverIntent.min.js

hoverIntent.min.js

287 ms

maxmegamenu.js

maxmegamenu.js

291 ms

public.js

public.js

294 ms

p.css

p.css

24 ms

gtm.js

gtm.js

142 ms

eFundamentals-logo.png

eFundamentals-logo.png

258 ms

Digital-shelf-Analytics-hero-image-background-1-scaled.jpg

Digital-shelf-Analytics-hero-image-background-1-scaled.jpg

113 ms

CommerceIQ-DSA-logo-white.png

CommerceIQ-DSA-logo-white.png

254 ms

efundamentals-digital-shelf-analytics-platform-2.gif

efundamentals-digital-shelf-analytics-platform-2.gif

116 ms

Edgewell.png

Edgewell.png

257 ms

Mars.png

Mars.png

162 ms

Molson-Coors.png

Molson-Coors.png

256 ms

PepsiCo.png

PepsiCo.png

256 ms

Royal-Canin.png

Royal-Canin.png

422 ms

efundamentals-digital-shelf-analytics-platform-updated-navigation-highlights.png

efundamentals-digital-shelf-analytics-platform-updated-navigation-highlights.png

350 ms

efundamentals-digital-shelf-analytics-platform-quick-access-highlights.png

efundamentals-digital-shelf-analytics-platform-quick-access-highlights.png

449 ms

efundamentals-digital-shelf-analytics-platform-2.gif

efundamentals-digital-shelf-analytics-platform-2.gif

418 ms

Fix-the-basics.jpg

Fix-the-basics.jpg

266 ms

Easy-to-Buy.jpg

Easy-to-Buy.jpg

262 ms

Winning-Campaigns.jpg

Winning-Campaigns.jpg

348 ms

Deliver-value-that-counts.jpg

Deliver-value-that-counts.jpg

346 ms

Learn-from-the-shoppers-voice.jpg

Learn-from-the-shoppers-voice.jpg

393 ms

Smart-Pricing.jpg

Smart-Pricing.jpg

393 ms

Sell-the-benefits.jpg

Sell-the-benefits.jpg

394 ms

execute-your-category-vision.jpg

execute-your-category-vision.jpg

395 ms

EF-Dashboard_V1-1.png

EF-Dashboard_V1-1.png

487 ms

2668848.js

2668848.js

216 ms

conversations-embed.js

conversations-embed.js

222 ms

2668848.js

2668848.js

250 ms

fb.js

fb.js

214 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aXw.woff

155 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr6Hw5aXw.woff

172 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aXw.woff

211 ms

montserrat-light-webfont.woff

montserrat-light-webfont.woff

477 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aXw.woff

230 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aXw.woff

234 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aXw.woff

232 ms

montserrat-semibold-webfont.woff

montserrat-semibold-webfont.woff

453 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aXw.woff

230 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvr73w5aXw.woff

232 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCvC73w5aXw.woff

230 ms

gt-haptik-medium-webfont.woff

gt-haptik-medium-webfont.woff

505 ms

gthaptikthin-webfont.woff

gthaptikthin-webfont.woff

436 ms

gt-haptik-bold-webfont.woff

gt-haptik-bold-webfont.woff

485 ms

banner.js

banner.js

180 ms

web-interactives-embed.js

web-interactives-embed.js

115 ms

Accessibility Review

ef.uk.com accessibility score

89

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

ef.uk.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ef.uk.com SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ef.uk.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ef.uk.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ef.uk.com

Open Graph data is detected on the main page of Ef. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: