Report Summary

  • 94

    Performance

    Renders faster than
    93% of other websites

  • 93

    Accessibility

    Visual factors better than
    that of 80% of websites

  • 67

    Best Practices

    More advanced features
    available than in
    24% of websites

  • 77

    SEO

    Google-friendlier than
    36% of websites

effectiveadvertisinggifts.com

Corporate and individual promotional products and gift ideas from Effective Advertsing Gifts

Page Load Speed

2.3 sec in total

First Response

241 ms

Resources Loaded

1.9 sec

Page Rendered

150 ms

effectiveadvertisinggifts.com screenshot

About Website

Click here to check amazing Effective Advertising Gifts content. Otherwise, check out these important facts you probably never knew about effectiveadvertisinggifts.com

Providing one of the largest ranges of clothing, recycled products and promotional items - personalised and delivered directly to your door.

Visit effectiveadvertisinggifts.com

Key Findings

We analyzed Effectiveadvertisinggifts.com page load time and found that the first response time was 241 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

effectiveadvertisinggifts.com performance score

94

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.2 s

77/100

10%

LCP (Largest Contentful Paint)

Value2.5 s

89/100

25%

SI (Speed Index)

Value2.7 s

96/100

10%

TBT (Total Blocking Time)

Value30 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.056

98/100

15%

TTI (Time to Interactive)

Value2.5 s

98/100

10%

Network Requests Diagram

effectiveadvertisinggifts.com

241 ms

effectiveadvertisinggifts.com

363 ms

styles.css

106 ms

sifr-screen.css

218 ms

sifr.js

406 ms

Our browser made a total of 13 requests to load all elements on the main page. We found that 85% of them (11 requests) were addressed to the original Effectiveadvertisinggifts.com, 15% (2 requests) were made to Ssl.google-analytics.com. The less responsive or slowest element that took the longest time to load (775 ms) belongs to the original domain Effectiveadvertisinggifts.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 26.8 kB (2%)

Content Size

1.8 MB

After Optimization

1.7 MB

In fact, the total size of Effectiveadvertisinggifts.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only 10% of websites need less resources to load. Images take 1.7 MB which makes up the majority of the site volume.

HTML Optimization

-74%

Potential reduce by 6.2 kB

  • Original 8.4 kB
  • After minification 5.9 kB
  • After compression 2.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 2.6 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.2 kB or 74% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 1.7 MB
  • After minification 1.7 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Effective Advertising Gifts images are well optimized though.

JavaScript Optimization

-40%

Potential reduce by 17.2 kB

  • Original 43.3 kB
  • After minification 43.1 kB
  • After compression 26.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 17.2 kB or 40% of the original size.

CSS Optimization

-69%

Potential reduce by 3.4 kB

  • Original 4.9 kB
  • After minification 3.7 kB
  • After compression 1.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Effectiveadvertisinggifts.com needs all CSS files to be minified and compressed as it can save up to 3.4 kB or 69% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

11

After Optimization

11

The browser has sent 11 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Effective Advertising Gifts. According to our analytics all requests are already optimized.

Accessibility Review

effectiveadvertisinggifts.com accessibility score

93

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

effectiveadvertisinggifts.com best practices score

67

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

SEO Factors

effectiveadvertisinggifts.com SEO score

77

Search Engine Optimization Advices

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Effectiveadvertisinggifts.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Effectiveadvertisinggifts.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

Open Graph description is not detected on the main page of Effective Advertising Gifts. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: