3.7 sec in total
187 ms
2.8 sec
704 ms
Welcome to effworks.co.uk homepage info - get ready to check Eff Works best content right away, or after learning these important things about effworks.co.uk
Marketing effectiveness is not just a 'nice to have'. It is a key factor in business culture and growth. EffWorks is a reservoir of learning, research and debate established by the IPA and a h...
Visit effworks.co.ukWe analyzed Effworks.co.uk page load time and found that the first response time was 187 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.
effworks.co.uk performance score
name
value
score
weighting
Value3.1 s
47/100
10%
Value10.9 s
0/100
25%
Value5.5 s
54/100
10%
Value1,170 ms
21/100
30%
Value0.098
90/100
15%
Value11.4 s
19/100
10%
187 ms
179 ms
28 ms
35 ms
387 ms
Our browser made a total of 53 requests to load all elements on the main page. We found that 0% of them (0 request) were addressed to the original Effworks.co.uk, 6% (3 requests) were made to App.usercentrics.eu and 6% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.8 sec) relates to the external source Ipa.co.uk.
Page size can be reduced by 258.9 kB (9%)
3.0 MB
2.7 MB
In fact, the total size of Effworks.co.uk main page is 3.0 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 2.3 MB which makes up the majority of the site volume.
Potential reduce by 67.4 kB
HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 24.9 kB, which is 30% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.4 kB or 82% of the original size.
Potential reduce by 191.0 kB
Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Eff Works images are well optimized though.
Potential reduce by 198 B
It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.
Potential reduce by 333 B
CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Effworks.co.uk has all CSS files already compressed.
Number of requests can be reduced by 13 (33%)
39
26
The browser has sent 39 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Eff Works. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and as a result speed up the page load time.
about-effworks
187 ms
DependencyHandler.axd
179 ms
loader.js
28 ms
address-3.50.min.js
35 ms
DependencyHandler.axd
387 ms
addthis_widget.js
35 ms
address-3.40.min.css
34 ms
bundle_legacy.js
12 ms
gtm.js
147 ms
ipa-logo.svg
253 ms
ipa-logo-mobile.svg
267 ms
peoplefirstnavkey.png
502 ms
insight_lightbulb_400.png
627 ms
effworks_listing_image_400.jpg
502 ms
ros_atkins_400.jpg
502 ms
entry_pack400.png
626 ms
ipa-agencies-day2-04267.jpg
501 ms
effworks_corelogo_black_rgb.png
695 ms
ft-ads_linkedin.jpg
1627 ms
tom-roach-2_crop.jpg
1628 ms
diageo_crop.jpg
1779 ms
habito_crop.jpg
1010 ms
ipa-footer-logo.svg
772 ms
Raleway-Regular.woff
695 ms
Raleway-Medium.woff
918 ms
Raleway-Light.woff
917 ms
Raleway-ExtraLight.woff
920 ms
Raleway-Thin.woff
1582 ms
Raleway-SemiBold.woff
1582 ms
Raleway-Bold.woff
1535 ms
Raleway-ExtraBold.woff
1582 ms
Raleway-Black.woff
1582 ms
fontawesome-webfont.woff
1583 ms
fontawesome-webfont.woff
1627 ms
ipa-icons.ttf
1647 ms
languages.json
402 ms
js
61 ms
hotjar-207224.js
275 ms
analytics.js
267 ms
281 ms
insight.min.js
279 ms
pa-5bc9bf76cea07b00160002ee.js
758 ms
collect
24 ms
modules.bab19612e24942353c1e.js
37 ms
43 ms
collect
20 ms
js
57 ms
ga-audiences
32 ms
25 ms
en.json
93 ms
1px.png
10 ms
translations-en.json
3 ms
uct
666 ms
effworks.co.uk accessibility score
ARIA
These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
[aria-*] attributes do not match their roles
Contrast
These are opportunities to improve the legibility of your content.
Impact
Issue
Background and foreground colors do not have a sufficient contrast ratio.
Names and labels
These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.
Impact
Issue
Image elements do not have [alt] attributes
effworks.co.uk best practices score
Trust and Safety
Impact
Issue
Does not use HTTPS
Includes front-end JavaScript libraries with known security vulnerabilities
Ensure CSP is effective against XSS attacks
General
Impact
Issue
Detected JavaScript libraries
Missing source maps for large first-party JavaScript
effworks.co.uk SEO score
Content Best Practices
Format your HTML in a way that enables crawlers to better understand your app’s content.
Impact
Issue
Image elements do not have [alt] attributes
Mobile Friendly
Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).
Impact
Issue
Document uses legible font sizes
EN
EN
UTF-8
Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Effworks.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Effworks.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.
effworks.co.uk
Open Graph description is not detected on the main page of Eff Works. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: