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element-london.com screenshot

Report Summary

  • 43

    Performance

    Renders faster than
    62% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 98

    SEO

    Google-friendlier than
    92% of websites

element-london.com

Prize Agency | Incentive Prizes | Customer Rewards | Element

Page Load Speed

2.8 sec in total

First Response

364 ms

Resources Loaded

2.1 sec

Page Rendered

376 ms

element-london.com screenshot

About Website

Welcome to element-london.com homepage info - get ready to check Element London best content right away, or after learning these important things about element-london.com

A global prize agency in London, offering bespoke incentive prizes for promotions, staff, competitions, reward & loyalty programmes

Visit element-london.com

Key Findings

We analyzed Element-london.com page load time and found that the first response time was 364 ms and then it took 2.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

element-london.com performance score

43

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.7 s

60/100

10%

LCP (Largest Contentful Paint)

Value11.0 s

0/100

25%

SI (Speed Index)

Value8.8 s

16/100

10%

TBT (Total Blocking Time)

Value420 ms

66/100

30%

CLS (Cumulative Layout Shift)

Value0.008

100/100

15%

TTI (Time to Interactive)

Value13.8 s

10/100

10%

Network Requests Diagram

element-london.com

364 ms

element-london.com

63 ms

css

36 ms

style.min.css

442 ms

gravityforms.min.css

279 ms

Our browser made a total of 39 requests to load all elements on the main page. We found that 82% of them (32 requests) were addressed to the original Element-london.com, 8% (3 requests) were made to Googletagmanager.com and 3% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Element-london.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 153.8 kB (28%)

Content Size

548.2 kB

After Optimization

394.4 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Element-london.com main page is 548.2 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 374.5 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 132.8 kB

  • Original 157.1 kB
  • After minification 156.2 kB
  • After compression 24.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 132.8 kB or 85% of the original size.

Image Optimization

-6%

Potential reduce by 20.8 kB

  • Original 374.5 kB
  • After minification 353.7 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Element London images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 177 B

  • Original 16.6 kB
  • After minification 16.6 kB
  • After compression 16.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 9 (25%)

Requests Now

36

After Optimization

27

  • Images
  • JavaScript
  • CSS

The browser has sent 36 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Element London. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 10 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

element-london.com

element-london.com

364 ms

element-london.com

element-london.com

63 ms

css

css

36 ms

style.min.css

style.min.css

442 ms

gravityforms.min.css

gravityforms.min.css

279 ms

js

js

58 ms

js

js

117 ms

platform.js

platform.js

43 ms

jquery.min.js

jquery.min.js

363 ms

magnific-popup.js

magnific-popup.js

355 ms

us.core.min.js

us.core.min.js

559 ms

owl.carousel.js

owl.carousel.js

369 ms

royalslider.js

royalslider.js

628 ms

gtm.js

gtm.js

114 ms

444497602

444497602

286 ms

element-web-logo.webp

element-web-logo.webp

271 ms

prize-management.jpg

prize-management.jpg

184 ms

money-cant-buy-experiences.jpg

money-cant-buy-experiences.jpg

333 ms

staff-sales-team-incentives.jpg

staff-sales-team-incentives.jpg

346 ms

group-travel-events.jpg

group-travel-events.jpg

415 ms

loyalty-rewards-prizes.jpg

loyalty-rewards-prizes.jpg

570 ms

Disney1.jpg

Disney1.jpg

682 ms

Toyota-Image1.webp

Toyota-Image1.webp

771 ms

Diageo1.webp

Diageo1.webp

734 ms

Shell-logo-bw4-300x300.png

Shell-logo-bw4-300x300.png

699 ms

Sony-300x300.png

Sony-300x300.png

522 ms

diageo.png

diageo.png

863 ms

BBCLARGER-300x300.png

BBCLARGER-300x300.png

839 ms

Kelloggs_logo_2012-300x300.png

Kelloggs_logo_2012-300x300.png

793 ms

LOr%C3%A9al-300x300.png

LOr%C3%A9al-300x300.png

963 ms

ITV_Logo_2013-300x300.png

ITV_Logo_2013-300x300.png

827 ms

universal.png

universal.png

1120 ms

HBO_logo-300x300.png

HBO_logo-300x300.png

911 ms

heineken.png

heineken.png

925 ms

cocacola.png

cocacola.png

1180 ms

Cadbury_logo-300x300.png

Cadbury_logo-300x300.png

1202 ms

atol-logo-t.png

atol-logo-t.png

1026 ms

abtot-logo.png

abtot-logo.png

1024 ms

api.js

api.js

13 ms

Accessibility Review

element-london.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

element-london.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

element-london.com SEO score

98

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Element-london.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Element-london.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

element-london.com

Open Graph data is detected on the main page of Element London. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: