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elliottdavidson.co.uk screenshot

Report Summary

  • 77

    Performance

    Renders faster than
    84% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 83

    SEO

    Google-friendlier than
    46% of websites

elliottdavidson.co.uk

Elliott Davidson | Award Winning eCommerce Consultant

Page Load Speed

4.5 sec in total

First Response

183 ms

Resources Loaded

1.5 sec

Page Rendered

2.8 sec

elliottdavidson.co.uk screenshot

About Website

Click here to check amazing Elliott Davidson content. Otherwise, check out these important facts you probably never knew about elliottdavidson.co.uk

eCommerce marketing consultant Elliott Davidson specialises in helping eCom businesses drive customer acquisition and increase retention.

Visit elliottdavidson.co.uk

Key Findings

We analyzed Elliottdavidson.co.uk page load time and found that the first response time was 183 ms and then it took 4.4 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

elliottdavidson.co.uk performance score

77

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value3.1 s

76/100

25%

SI (Speed Index)

Value3.4 s

89/100

10%

TBT (Total Blocking Time)

Value0 ms

100/100

30%

CLS (Cumulative Layout Shift)

Value0.333

34/100

15%

TTI (Time to Interactive)

Value3.1 s

95/100

10%

Network Requests Diagram

elliottdavidson.co.uk

183 ms

www.elliottdavidson.com

574 ms

css

41 ms

jquery.min.js

255 ms

commerce.js

128 ms

Our browser made a total of 26 requests to load all elements on the main page. We found that 4% of them (1 request) were addressed to the original Elliottdavidson.co.uk, 65% (17 requests) were made to Elliottdavidson.com and 23% (6 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (574 ms) relates to the external source Elliottdavidson.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 39.0 kB (4%)

Content Size

988.5 kB

After Optimization

949.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Elliottdavidson.co.uk main page is 988.5 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 25% of websites need less resources to load. Images take 939.2 kB which makes up the majority of the site volume.

HTML Optimization

-79%

Potential reduce by 37.9 kB

  • Original 47.8 kB
  • After minification 47.5 kB
  • After compression 10.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 37.9 kB or 79% of the original size.

Image Optimization

-0%

Potential reduce by 1.1 kB

  • Original 939.2 kB
  • After minification 938.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Elliott Davidson images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 16 B

  • Original 1.5 kB
  • After minification 1.5 kB
  • After compression 1.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 3 (17%)

Requests Now

18

After Optimization

15

  • Images
  • JavaScript
  • CSS

The browser has sent 18 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Elliott Davidson. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 4 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

elliottdavidson.co.uk

elliottdavidson.co.uk

183 ms

www.elliottdavidson.com

www.elliottdavidson.com

574 ms

css

css

41 ms

jquery.min.js

jquery.min.js

255 ms

commerce.js

commerce.js

128 ms

lazyload.min.js

lazyload.min.js

253 ms

a4577cf346c3f2776d72a3e8c5a31c6b.js

a4577cf346c3f2776d72a3e8c5a31c6b.js

336 ms

377f0fbf1d83ab7ea8b658c015826bd4.css

377f0fbf1d83ab7ea8b658c015826bd4.css

178 ms

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNZaxY.ttf

kmKnZrc3Hgbbcjq75U4uslyuy4kn0qNZaxY.ttf

17 ms

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY3KcU.ttf

kmKiZrc3Hgbbcjq75U4uslyuy4kn0qviTgY3KcU.ttf

25 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3i54rwlxdr.ttf

35 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3ig4vwlxdr.ttf

35 ms

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr.ttf

6xKydSBYKcSV-LCoeQqfX1RYOo3iu4nwlxdr.ttf

50 ms

kmKhZrc3Hgbbcjq75U4uslyuy4kn0qNcWxEQCQ.ttf

kmKhZrc3Hgbbcjq75U4uslyuy4kn0qNcWxEQCQ.ttf

37 ms

GoldLaurel-03.png

GoldLaurel-03.png

423 ms

GoldLaurel-02.png

GoldLaurel-02.png

425 ms

elliott-davidson-hero.jpg

elliott-davidson-hero.jpg

418 ms

ED-Logos-01.png

ED-Logos-01.png

252 ms

ED-Logos-04.png

ED-Logos-04.png

345 ms

ED-Logos-02.png

ED-Logos-02.png

366 ms

ED-Logos-05.png

ED-Logos-05.png

339 ms

ED-Logos-03.png

ED-Logos-03.png

427 ms

ED-Graphics-05-380x570.jpg

ED-Graphics-05-380x570.jpg

431 ms

Homepage-Graphics-380x570.jpg

Homepage-Graphics-380x570.jpg

451 ms

ecommerce-playbook-cover-380x570.jpg

ecommerce-playbook-cover-380x570.jpg

505 ms

down-arrow.svg

down-arrow.svg

334 ms

Accessibility Review

elliottdavidson.co.uk accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

elliottdavidson.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

elliottdavidson.co.uk SEO score

83

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Elliottdavidson.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Elliottdavidson.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

elliottdavidson.co.uk

Open Graph data is detected on the main page of Elliott Davidson. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: