Tools & Wizards About Us
ellisjewelers.com screenshot

Report Summary

  • 48

    Performance

    Renders faster than
    66% of other websites

  • 98

    Accessibility

    Visual factors better than
    that of 94% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

ellisjewelers.com

Ellis Jewelers: Best Jewelry Stores in Lexington & Kernersville, NC

Page Load Speed

2.1 sec in total

First Response

100 ms

Resources Loaded

1.4 sec

Page Rendered

646 ms

ellisjewelers.com screenshot

About Website

Welcome to ellisjewelers.com homepage info - get ready to check Ellis Jewelers best content right away, or after learning these important things about ellisjewelers.com

Ellis Jewelers has been serving the community since 1952. We have two convenient locations in North Carolina: Lexington & Kernersville, North Carolina.

Visit ellisjewelers.com

Key Findings

We analyzed Ellisjewelers.com page load time and found that the first response time was 100 ms and then it took 2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 40% of websites can load faster.

Performance Metrics

ellisjewelers.com performance score

48

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.1 s

48/100

10%

LCP (Largest Contentful Paint)

Value10.5 s

0/100

25%

SI (Speed Index)

Value5.9 s

47/100

10%

TBT (Total Blocking Time)

Value300 ms

78/100

30%

CLS (Cumulative Layout Shift)

Value0.106

88/100

15%

TTI (Time to Interactive)

Value11.7 s

17/100

10%

Network Requests Diagram

ellisjewelers.com

100 ms

ellisjewelers.com

129 ms

www.ellisjewelers.com

87 ms

www.ellisjewelers.com

558 ms

base_header-b1e15aa2ed88d879c55d-16.css

33 ms

Our browser made a total of 58 requests to load all elements on the main page. We found that 64% of them (37 requests) were addressed to the original Ellisjewelers.com, 19% (11 requests) were made to Files.jewelfeed.com and 14% (8 requests) were made to Media.jewelfeed.com. The less responsive or slowest element that took the longest time to load (558 ms) belongs to the original domain Ellisjewelers.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 294.5 kB (16%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ellisjewelers.com main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-88%

Potential reduce by 102.5 kB

  • Original 116.7 kB
  • After minification 78.9 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 37.8 kB, which is 32% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 102.5 kB or 88% of the original size.

Image Optimization

-11%

Potential reduce by 156.2 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Ellis Jewelers needs image optimization as it can save up to 156.2 kB or 11% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-22%

Potential reduce by 32.7 kB

  • Original 146.6 kB
  • After minification 146.6 kB
  • After compression 113.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.7 kB or 22% of the original size.

CSS Optimization

-3%

Potential reduce by 3.2 kB

  • Original 106.4 kB
  • After minification 106.4 kB
  • After compression 103.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ellisjewelers.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (54%)

Requests Now

52

After Optimization

24

  • Images
  • JavaScript
  • CSS

The browser has sent 52 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ellis Jewelers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 13 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ellisjewelers.com

ellisjewelers.com

100 ms

ellisjewelers.com

ellisjewelers.com

129 ms

www.ellisjewelers.com

www.ellisjewelers.com

87 ms

www.ellisjewelers.com

www.ellisjewelers.com

558 ms

base_header-b1e15aa2ed88d879c55d-16.css

base_header-b1e15aa2ed88d879c55d-16.css

33 ms

base_header-5305a0c8fb1b1059817d.js

base_header-5305a0c8fb1b1059817d.js

63 ms

node_vendors~authenticated~base_footer~catalog~jewelrybox~widget_tsj_catalog_localitem_list-7a33e7e0efd5253f0d29-3.css

node_vendors~authenticated~base_footer~catalog~jewelrybox~widget_tsj_catalog_localitem_list-7a33e7e0efd5253f0d29-3.css

85 ms

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93 ms

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123 ms

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rc_solid-d05f5bfb9d57daa5dec3.css

131 ms

js

js

58 ms

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runtime-9032b89aa941ed66560c.js

97 ms

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158 ms

node_vendors~authenticated~base_footer~catalog~jewelrybox~rolex~widget_tsj_catalog_localitem_list-377c71ba00347425f465.js

node_vendors~authenticated~base_footer~catalog~jewelrybox~rolex~widget_tsj_catalog_localitem_list-377c71ba00347425f465.js

113 ms

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node_vendors~authenticated~base_footer~catalog~jewelrybox~widget_tsj_catalog_localitem_list-71d7f2e59063bd4aca82.js

120 ms

node_vendors~base_footer~blog~catalog~testimonial-f302998eb150f9a474b6.js

node_vendors~base_footer~blog~catalog~testimonial-f302998eb150f9a474b6.js

176 ms

node_vendors~base_footer~catalog~company~widget_ts_newsletternewsletter-17aed918cba6757d4544.js

node_vendors~base_footer~catalog~company~widget_ts_newsletternewsletter-17aed918cba6757d4544.js

174 ms

node_vendors~base_footer~catalog~widget_ts_newsletternewsletter-950804b36330ce956baf.js

node_vendors~base_footer~catalog~widget_ts_newsletternewsletter-950804b36330ce956baf.js

175 ms

node_vendors~base_footer~catalog~gemstone-c0ddd663978b06bb1501.js

node_vendors~base_footer~catalog~gemstone-c0ddd663978b06bb1501.js

174 ms

node_vendors~base_footer-9b56729c05c91e8f30b9.js

node_vendors~base_footer-9b56729c05c91e8f30b9.js

174 ms

base_footer-53cf274345fff9e96bf2.js

base_footer-53cf274345fff9e96bf2.js

175 ms

widget_pagesimage-3fffddcf32b75fdcbed5-59.css

widget_pagesimage-3fffddcf32b75fdcbed5-59.css

180 ms

widget_slideshowslideshow-df1995fd212dc29073f8-64.css

widget_slideshowslideshow-df1995fd212dc29073f8-64.css

187 ms

widget_slideshowslideshow_list-d767575934a0a2531253-65.css

widget_slideshowslideshow_list-d767575934a0a2531253-65.css

185 ms

widget_slideshowslideshow-9372e08902c7500e1161.js

widget_slideshowslideshow-9372e08902c7500e1161.js

193 ms

widget_slideshowslideshow_list-291aa5ad26649323f9cd.js

widget_slideshowslideshow_list-291aa5ad26649323f9cd.js

193 ms

widget_testimonialstestimonials-50f040539823cf96089b-66.css

widget_testimonialstestimonials-50f040539823cf96089b-66.css

194 ms

widget_tsj_catalog_localitem_list-a3c8b271d252f9da1ba9-74.css

widget_tsj_catalog_localitem_list-a3c8b271d252f9da1ba9-74.css

197 ms

node_vendors~authenticated~catalog~jewelrybox~widget_tsj_catalog_localitem_list-e7357d359272dec6c49f.js

node_vendors~authenticated~catalog~jewelrybox~widget_tsj_catalog_localitem_list-e7357d359272dec6c49f.js

225 ms

widget_tsj_catalog_localitem_list-0fc8ae0e87dcd2c5c531.js

widget_tsj_catalog_localitem_list-0fc8ae0e87dcd2c5c531.js

224 ms

widget_tsj_catalog_localbrands-1cbb2c7fd31f440b5620-72.css

widget_tsj_catalog_localbrands-1cbb2c7fd31f440b5620-72.css

225 ms

widget_tsj_catalog_localitem_types-380b3561cb94d7671f33-76.css

widget_tsj_catalog_localitem_types-380b3561cb94d7671f33-76.css

225 ms

widget_tsj_gemstonegemstone-48543000ff41c698d088-80.css

widget_tsj_gemstonegemstone-48543000ff41c698d088-80.css

226 ms

gtm.js

gtm.js

42 ms

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294 ms

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191 ms

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195 ms

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204 ms

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207 ms

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214 ms

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209 ms

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210 ms

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210 ms

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215 ms

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222 ms

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225 ms

ellislogo.png

ellislogo.png

83 ms

Bridal_Bells_Rings.sm.png

Bridal_Bells_Rings.sm.png

243 ms

ellisownermanagers.png

ellisownermanagers.png

275 ms

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231 ms

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220 ms

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229 ms

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256 ms

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236 ms

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249 ms

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gemstone-sprites.jpg

238 ms

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188 ms

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117 ms

Accessibility Review

ellisjewelers.com accessibility score

98

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ellisjewelers.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ellisjewelers.com SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ellisjewelers.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ellisjewelers.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ellisjewelers.com

Open Graph data is detected on the main page of Ellis Jewelers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: