Tools & Wizards About Us
ellisonsjewellers.co.uk screenshot

Report Summary

  • 25

    Performance

    Renders faster than
    44% of other websites

  • 86

    Accessibility

    Visual factors better than
    that of 61% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 96

    SEO

    Google-friendlier than
    90% of websites

ellisonsjewellers.co.uk

Ellisons Jewellers Belfast | Diamond Engagement Rings | (Ellison Brothers) Ltd

Page Load Speed

5 sec in total

First Response

201 ms

Resources Loaded

4.5 sec

Page Rendered

258 ms

ellisonsjewellers.co.uk screenshot

About Website

Click here to check amazing Ellisons Jewellers content. Otherwise, check out these important facts you probably never knew about ellisonsjewellers.co.uk

Diamond, Engagement Rings, Wedding Rings & Jewellery by Ellisons Jewellers Belfast. Wholesale Jewellery in Belfast, Northern Ireland

Visit ellisonsjewellers.co.uk

Key Findings

We analyzed Ellisonsjewellers.co.uk page load time and found that the first response time was 201 ms and then it took 4.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

ellisonsjewellers.co.uk performance score

25

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.7 s

30/100

10%

LCP (Largest Contentful Paint)

Value9.2 s

1/100

25%

SI (Speed Index)

Value7.7 s

25/100

10%

TBT (Total Blocking Time)

Value1,050 ms

25/100

30%

CLS (Cumulative Layout Shift)

Value0.199

62/100

15%

TTI (Time to Interactive)

Value10.5 s

23/100

10%

Network Requests Diagram

ellisonsjewellers.co.uk

201 ms

www.ellisonsjewellers.co.uk

2640 ms

js

110 ms

js

185 ms

jquery-2.1.1.min.js

280 ms

Our browser made a total of 70 requests to load all elements on the main page. We found that 83% of them (58 requests) were addressed to the original Ellisonsjewellers.co.uk, 7% (5 requests) were made to Fonts.gstatic.com and 4% (3 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (2.6 sec) belongs to the original domain Ellisonsjewellers.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 153.4 kB (10%)

Content Size

1.5 MB

After Optimization

1.4 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ellisonsjewellers.co.uk main page is 1.5 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 55% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 61.6 kB

  • Original 74.5 kB
  • After minification 59.5 kB
  • After compression 12.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 15.1 kB, which is 20% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 61.6 kB or 83% of the original size.

Image Optimization

-7%

Potential reduce by 86.3 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ellisons Jewellers images are well optimized though.

JavaScript Optimization

-2%

Potential reduce by 2.2 kB

  • Original 143.7 kB
  • After minification 143.7 kB
  • After compression 141.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-6%

Potential reduce by 3.2 kB

  • Original 50.8 kB
  • After minification 50.8 kB
  • After compression 47.6 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ellisonsjewellers.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 22 (35%)

Requests Now

62

After Optimization

40

  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ellisons Jewellers. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 10 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ellisonsjewellers.co.uk

ellisonsjewellers.co.uk

201 ms

www.ellisonsjewellers.co.uk

www.ellisonsjewellers.co.uk

2640 ms

js

js

110 ms

js

js

185 ms

jquery-2.1.1.min.js

jquery-2.1.1.min.js

280 ms

jquery.validate.pack.js

jquery.validate.pack.js

308 ms

bootstrap.min.css

bootstrap.min.css

398 ms

bootstrap.min.js

bootstrap.min.js

307 ms

font-awesome.min.css

font-awesome.min.css

306 ms

css

css

43 ms

css

css

56 ms

stylesheet.css

stylesheet.css

326 ms

dark.css

dark.css

350 ms

jquery-ui.css

jquery-ui.css

414 ms

owl.carousel.css

owl.carousel.css

415 ms

owl.transitions.css

owl.transitions.css

413 ms

common.js

common.js

422 ms

search_suggestion.js

search_suggestion.js

444 ms

jquery-ui.js

jquery-ui.js

495 ms

owl.carousel.min.js

owl.carousel.min.js

510 ms

js

js

80 ms

magnific-popup.min.css

magnific-popup.min.css

449 ms

jquery.magnific-popup.min.js

jquery.magnific-popup.min.js

450 ms

js

js

88 ms

fbevents.js

fbevents.js

47 ms

facebook_pixel_3_0_0.js

facebook_pixel_3_0_0.js

101 ms

pattern.jpg

pattern.jpg

371 ms

Ellisons.png

Ellisons.png

266 ms

diamond.png

diamond.png

191 ms

LoveRocks.png

LoveRocks.png

902 ms

Sol-1140x380.jpg

Sol-1140x380.jpg

279 ms

weddrings-1140x380-1140x380.jpg

weddrings-1140x380-1140x380.jpg

366 ms

DesignYourOwn-1140x380.jpg

DesignYourOwn-1140x380.jpg

570 ms

Lab-GrownHomepage-1140x380.jpg

Lab-GrownHomepage-1140x380.jpg

450 ms

HulchiHomepage-1140x380.jpg

HulchiHomepage-1140x380.jpg

491 ms

Special1Offers2-1140x380.jpg

Special1Offers2-1140x380.jpg

552 ms

diamondjewellery-1140x380.jpg

diamondjewellery-1140x380.jpg

581 ms

Hulchi-280x86.jpg

Hulchi-280x86.jpg

550 ms

GiftVomeaoucher-280x86-280x86-280x86.jpg

GiftVomeaoucher-280x86-280x86-280x86.jpg

638 ms

LabGrown-280x86.jpg

LabGrown-280x86.jpg

652 ms

01-01-864-200x200.jpg

01-01-864-200x200.jpg

648 ms

01-03-278-200x200.jpg

01-03-278-200x200.jpg

671 ms

50-20-361-200x200.jpg

50-20-361-200x200.jpg

680 ms

50-20-362-200x200.jpg

50-20-362-200x200.jpg

733 ms

50-20-420-200x200.jpg

50-20-420-200x200.jpg

744 ms

50-20-360-200x200.jpg

50-20-360-200x200.jpg

752 ms

50-20-103-200x200.jpg

50-20-103-200x200.jpg

764 ms

50-20-354-200x200.jpg

50-20-354-200x200.jpg

811 ms

01-04-398-200x200.jpg

01-04-398-200x200.jpg

830 ms

01-02-323-200x200.jpg

01-02-323-200x200.jpg

840 ms

01-05-346-200x200.jpg

01-05-346-200x200.jpg

851 ms

01-03-219-200x200.jpg

01-03-219-200x200.jpg

858 ms

40-05-057-200x200.png

40-05-057-200x200.png

916 ms

20-07-425-200x200.jpg

20-07-425-200x200.jpg

925 ms

40-03-039-200x200.png

40-03-039-200x200.png

939 ms

40-02-286-200x200.jpg

40-02-286-200x200.jpg

945 ms

40-04-069-200x200.jpg

40-04-069-200x200.jpg

952 ms

40-01-127-200x200.jpg

40-01-127-200x200.jpg

995 ms

20-06-106-200x200.jpg

20-06-106-200x200.jpg

1020 ms

70-08-196-200x200.jpg

70-08-196-200x200.jpg

1027 ms

01-81-050-200x200.jpg

01-81-050-200x200.jpg

1024 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

75 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

75 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

76 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

24 ms

I_uuMpWeuBzZNBtQXbNalg.ttf

I_uuMpWeuBzZNBtQXbNalg.ttf

23 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1104 ms

ellisons_logo_black.png

ellisons_logo_black.png

896 ms

ellisons_shopfront.jpg

ellisons_shopfront.jpg

848 ms

NAJ_member-SM2.jpg

NAJ_member-SM2.jpg

874 ms

Accessibility Review

ellisonsjewellers.co.uk accessibility score

86

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ellisonsjewellers.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

ellisonsjewellers.co.uk SEO score

96

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ellisonsjewellers.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ellisonsjewellers.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ellisonsjewellers.co.uk

Open Graph data is detected on the main page of Ellisons Jewellers. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: