Tools & Wizards About Us
ellomedia.com screenshot

Report Summary

  • 20

    Performance

    Renders faster than
    37% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

ellomedia.com

ellogroup | Home

Page Load Speed

2.2 sec in total

First Response

46 ms

Resources Loaded

1.9 sec

Page Rendered

292 ms

ellomedia.com screenshot

About Website

Welcome to ellomedia.com homepage info - get ready to check Ellomedia best content right away, or after learning these important things about ellomedia.com

Visit ellomedia.com

Key Findings

We analyzed Ellomedia.com page load time and found that the first response time was 46 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

ellomedia.com performance score

20

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.9 s

53/100

10%

LCP (Largest Contentful Paint)

Value12.8 s

0/100

25%

SI (Speed Index)

Value5.7 s

51/100

10%

TBT (Total Blocking Time)

Value1,210 ms

20/100

30%

CLS (Cumulative Layout Shift)

Value0.598

11/100

15%

TTI (Time to Interactive)

Value11.8 s

17/100

10%

Network Requests Diagram

ellomedia.com

46 ms

www.ellogroup.co.uk

68 ms

gtm.js

105 ms

j.php

100 ms

tp.widget.bootstrap.min.js

81 ms

Our browser made a total of 53 requests to load all elements on the main page. We found that 2% of them (1 request) were addressed to the original Ellomedia.com, 53% (28 requests) were made to Ellogroup.co.uk and 11% (6 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source Ellogroup.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 59.1 kB (20%)

Content Size

289.7 kB

After Optimization

230.6 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Ellomedia.com main page is 289.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Javascripts take 157.4 kB which makes up the majority of the site volume.

HTML Optimization

-87%

Potential reduce by 58.9 kB

  • Original 67.9 kB
  • After minification 48.5 kB
  • After compression 9.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 19.4 kB, which is 29% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 58.9 kB or 87% of the original size.

Image Optimization

-0%

Potential reduce by 0 B

  • Original 64.4 kB
  • After minification 64.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ellomedia images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 254 B

  • Original 157.4 kB
  • After minification 157.4 kB
  • After compression 157.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

Requests Breakdown

Number of requests can be reduced by 23 (50%)

Requests Now

46

After Optimization

23

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 46 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ellomedia. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 17 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ellomedia.com

ellomedia.com

46 ms

www.ellogroup.co.uk

www.ellogroup.co.uk

68 ms

gtm.js

gtm.js

105 ms

j.php

j.php

100 ms

tp.widget.bootstrap.min.js

tp.widget.bootstrap.min.js

81 ms

clientlib-base.min.1897810b96af235e96dda2b40adc7089.css

clientlib-base.min.1897810b96af235e96dda2b40adc7089.css

20 ms

clientlib-site.ellogroup.min.bdb766baf10ce6b90f121e3fa5c7b1d0.css

clientlib-site.ellogroup.min.bdb766baf10ce6b90f121e3fa5c7b1d0.css

44 ms

launch-44da8e05ba15.min.js

launch-44da8e05ba15.min.js

99 ms

container.min.0a6aff292f5cc42142779cde92054524.js

container.min.0a6aff292f5cc42142779cde92054524.js

35 ms

utils.min.9a20347481f35c44bd1c5b2e31cd2cc8.js

utils.min.9a20347481f35c44bd1c5b2e31cd2cc8.js

66 ms

imageDynamicMedia.min.813b5756daff77bc5b43f956c367b451.js

imageDynamicMedia.min.813b5756daff77bc5b43f956c367b451.js

70 ms

clientlib-base.min.4a37c910b148ba3fb72c5b787f66c52d.js

clientlib-base.min.4a37c910b148ba3fb72c5b787f66c52d.js

69 ms

clientlib-site.ellogroup.min.76bb20399d3a0de00e6e33ee1b1fd45b.js

clientlib-site.ellogroup.min.76bb20399d3a0de00e6e33ee1b1fd45b.js

93 ms

element-closest

element-closest

145 ms

servlet.loginwidgetcontroller

servlet.loginwidgetcontroller

437 ms

css2

css2

104 ms

css

css

126 ms

css2

css2

126 ms

css2

css2

140 ms

css2

css2

140 ms

css2

css2

137 ms

element-closest@3.0.2

element-closest@3.0.2

37 ms

js

js

140 ms

browser.js

browser.js

120 ms

AppMeasurement.min.js

AppMeasurement.min.js

101 ms

AppMeasurement_Module_ActivityMap.min.js

AppMeasurement_Module_ActivityMap.min.js

102 ms

close.svg

close.svg

650 ms

chevron-down.svg

chevron-down.svg

50 ms

chevron-left.svg

chevron-left.svg

52 ms

ellobrand-logo-black.png

ellobrand-logo-black.png

632 ms

burger-menu.svg

burger-menu.svg

633 ms

lloyds-logo.webp

lloyds-logo.webp

628 ms

vue-logo-new.png

vue-logo-new.png

630 ms

ctm-logo.webp

ctm-logo.webp

653 ms

vodafone%20logo.webp

vodafone%20logo.webp

1042 ms

natwest%20logo.webp

natwest%20logo.webp

969 ms

mygym-logo.webp

mygym-logo.webp

970 ms

mobile

mobile

1026 ms

dining-text.webp

dining-text.webp

1073 ms

cinema-text.webp

cinema-text.webp

1064 ms

coffee-club-text.webp

coffee-club-text.webp

1433 ms

fitness-text.webp

fitness-text.webp

1379 ms

entertainment-text.webp

entertainment-text.webp

1451 ms

retail-text.webp

retail-text.webp

1453 ms

mobile

mobile

1488 ms

chevron-down.svg

chevron-down.svg

1408 ms

font

font

103 ms

font

font

88 ms

font

font

171 ms

otSDKStub.js

otSDKStub.js

95 ms

3ea51190-ec6e-41ab-8ecd-5b6078da0a2a.json

3ea51190-ec6e-41ab-8ecd-5b6078da0a2a.json

18 ms

otBannerSdk.js

otBannerSdk.js

14 ms

servlet.loginwidgetcontroller

servlet.loginwidgetcontroller

355 ms

Accessibility Review

ellomedia.com accessibility score

81

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

ellomedia.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Missing source maps for large first-party JavaScript

High

Issues were logged in the Issues panel in Chrome Devtools

SEO Factors

ellomedia.com SEO score

79

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ellomedia.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ellomedia.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ellomedia.com

Open Graph description is not detected on the main page of Ellomedia. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: