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elminvestments.co.uk screenshot

Report Summary

  • 91

    Performance

    Renders faster than
    91% of other websites

  • 100

    Accessibility

    Visual factors better than
    that of 97% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    81% of websites

  • 100

    SEO

    Google-friendlier than
    95% of websites

elminvestments.co.uk

Elm Investments - scrap gold, silver, platinum - gold coins and bullion dealers

Page Load Speed

2 sec in total

First Response

515 ms

Resources Loaded

1.3 sec

Page Rendered

175 ms

elminvestments.co.uk screenshot

About Website

Welcome to elminvestments.co.uk homepage info - get ready to check Elm Investments best content right away, or after learning these important things about elminvestments.co.uk

Family run gold bullion business established over 45 years - we buy gold coins, scrap gold, and other precious metals.

Visit elminvestments.co.uk

Key Findings

We analyzed Elminvestments.co.uk page load time and found that the first response time was 515 ms and then it took 1.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 25% of websites can load faster.

Performance Metrics

elminvestments.co.uk performance score

91

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.9 s

86/100

10%

LCP (Largest Contentful Paint)

Value2.3 s

93/100

25%

SI (Speed Index)

Value2.2 s

99/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.121

84/100

15%

TTI (Time to Interactive)

Value2.8 s

97/100

10%

Network Requests Diagram

elminvestments.co.uk

515 ms

all.css

163 ms

picture.jpg

250 ms

analytics.js

14 ms

nav-bg.gif

87 ms

Our browser made a total of 29 requests to load all elements on the main page. We found that 90% of them (26 requests) were addressed to the original Elminvestments.co.uk, 7% (2 requests) were made to Google-analytics.com and 3% (1 request) were made to Js-agent.newrelic.com. The less responsive or slowest element that took the longest time to load (586 ms) belongs to the original domain Elminvestments.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 42.9 kB (31%)

Content Size

140.6 kB

After Optimization

97.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Elminvestments.co.uk main page is 140.6 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 15% of websites need less resources to load. Images take 62.4 kB which makes up the majority of the site volume.

HTML Optimization

-61%

Potential reduce by 6.4 kB

  • Original 10.5 kB
  • After minification 9.6 kB
  • After compression 4.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 6.4 kB or 61% of the original size.

Image Optimization

-0%

Potential reduce by 5 B

  • Original 62.4 kB
  • After minification 62.4 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Elm Investments images are well optimized though.

JavaScript Optimization

-52%

Potential reduce by 32.0 kB

  • Original 61.8 kB
  • After minification 61.8 kB
  • After compression 29.8 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 32.0 kB or 52% of the original size.

CSS Optimization

-78%

Potential reduce by 4.6 kB

  • Original 5.9 kB
  • After minification 5.2 kB
  • After compression 1.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Elminvestments.co.uk needs all CSS files to be minified and compressed as it can save up to 4.6 kB or 78% of the original size.

Requests Breakdown

Number of requests can be reduced by 8 (29%)

Requests Now

28

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Elm Investments. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests and as a result speed up the page load time.

Network Requests Diagram

elminvestments.co.uk

elminvestments.co.uk

515 ms

all.css

all.css

163 ms

picture.jpg

picture.jpg

250 ms

analytics.js

analytics.js

14 ms

nav-bg.gif

nav-bg.gif

87 ms

nav-separator.gif

nav-separator.gif

88 ms

nav-link1.gif

nav-link1.gif

168 ms

nav-link2.gif

nav-link2.gif

171 ms

nav-link3.gif

nav-link3.gif

255 ms

nav-link4.gif

nav-link4.gif

257 ms

nav-link5.gif

nav-link5.gif

270 ms

container-bg.gif

container-bg.gif

189 ms

container-bbg.jpg

container-bbg.jpg

498 ms

title-h1.gif

title-h1.gif

254 ms

title-h2-1.gif

title-h2-1.gif

281 ms

bullet1.gif

bullet1.gif

339 ms

more-arrow.gif

more-arrow.gif

336 ms

title-h2-2.gif

title-h2-2.gif

336 ms

bullet2.gif

bullet2.gif

356 ms

item1.gif

item1.gif

371 ms

item2.gif

item2.gif

419 ms

item3.gif

item3.gif

420 ms

item4.gif

item4.gif

419 ms

item5.gif

item5.gif

445 ms

title-bg.gif

title-bg.gif

463 ms

logo.gif

logo.gif

586 ms

telephone.gif

telephone.gif

503 ms

collect

collect

25 ms

nr-885.min.js

nr-885.min.js

42 ms

Accessibility Review

elminvestments.co.uk accessibility score

100

Accessibility Issues

Best Practices

elminvestments.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

SEO Factors

elminvestments.co.uk SEO score

100

Search Engine Optimization Advices

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Elminvestments.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Elminvestments.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

elminvestments.co.uk

Open Graph description is not detected on the main page of Elm Investments. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: