Analyze Baby & Pregnancy Advice for Mums to be | Emma's Diary

For pregnancy advice, mums to be and baby information, Emma’s Diary has medical advice to help you from our board of GPs and midwives.

Page load speed analysis

  • 58/100

    Normal result
  • 8

    Successful tests
  • 0

    Failed test
  • First response

    321 ms

  • Resources loaded

    4.9 sec

  • Page rendered

    613 ms

  • Total page load time

    5.9 sec

Visit now to see the best up-to-date Emma S Diary content and also check out these interesting facts you probably never knew about

We analyzed page load time and found that the first response time was 321 ms and then it took 5.6 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Page optimization

  • HTML 121.0 kB
    Images 1.2 MB
    Javascripts 3.1 MB
    CSS 364.1 kB

    In fact, the total size of main page is 4.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 3.1 MB which makes up the majority of the site volume.

    • Original 121.0 kB
    • After minification 99.9 kB
    • After compression 22.7 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 21.1 kB, which is 17% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 98.4 kB or 81% of the original size.

    • Original 1.2 MB
    • After optimization 1.1 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Emma S Diary images are well optimized though.

    • Original 3.1 MB
    • After minification 3.1 MB
    • After compression 932.5 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 2.2 MB or 70% of the original size.

    • Original 364.1 kB
    • After minification 326.9 kB
    • After compression 54.3 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 309.9 kB or 85% of the original size.

Network requests diagram

  • css
  • placeholder.js
  • respond.min.js
  • jquery.min.js
  • 1854520334.js
  • beacon.js
  • Telerik.Web.UI.WebResource.axd
  • mobile.css
  • styles.css
  • animate.css
  • owl.carousel.css
  • WebResource.axd
  • Telerik.Web.UI.WebResource.axd
  • ScriptResource.axd
  • Telerik.Web.UI.WebResource.axd
  • dc.js
  • j.php
  • sub2.js
  • megadropdownads.js
  • DAC.js
  • w1195405.js
  • jquery.fancybox.js
  • jquery.fancybox.css
  • edlightboxForRegisteredUser.js
  • edlightbox.js
  • owl.carousel.min.js
  • fixer.js
  • dropdown.js
  • tree-menu.js
  • jquery-ui-1.10.4.custom.js
  • main.js
  • tooltip.js
  • conversion.js
  • v.gif
  • __utm.gif
  • logo.png
  • home_img.png
  • icon-1-new.png
  • icon-2-new.png
  • icon-3-new.png
  • icon-4-new.png
  • icon-5-new.png
  • icon-6-new.png
  • icon-7-new.png
  • newestlightbox.jpg
  • pregnancy-desktop.jpg
  • baby-desktop.jpg
  • toddler-desktop.jpg
  • lifestyle-desktop.jpg
  • getting-pregnant-desktop.jpg
  • newesthomepage-offers-box---gift-packs-with-product-imagery71d0ef84491d6e5b9e79ff0000427a78.jpg
  • bonusprint-voucher-white.jpg
  • ga-audiences
  • baby-new.jpg
  • 200-by-100.jpg
  • jools4.jpg
  • editor-style.css
  • kim4b1aef884491d6e5b9e79ff0000427a78.jpg
  • luisana429abf884491d6e5b9e79ff0000427a78.jpg
  • suranne4.jpg
  • reg-widget-logged-out---versions-2--corrected-corrected-better8f3ef584491d6e5b9e79ff0000427a78.jpg
  • pampersmf.jpg
  • SUB2_Code_obj_min_1.1.js
  • bosch-invented-for-life09b4f684491d6e5b9e79ff0000427a78.jpg
  • mam_mfaabcf684491d6e5b9e79ff0000427a78.gif
  • lansinoh_mf.jpg
  • fav-860ddd184491d6e5b9e79ff0000427a78.jpg
  • metanium.jpg
  • pregnacare.jpg
  • b-t_logo_sandown_115.jpg
  • centrum_hpicon.jpg
  • ashtons.jpg
  • dettoll.jpg
  • scottish.jpg
  • boots.jpg
  • barratt.jpg
  • emmas-diary-appb383e484491d6e5b9e79ff0000427a78.jpg
  • open-up-the-magical-world-of-disneyb882e484491d6e5b9e79ff0000427a78.jpg
  • emmas-essentials.jpg
  • emmas-sale825be584491d6e5b9e79ff0000427a78.jpg
  • read-real-mums-39--birth-stories.jpg
  • sex-during-pregnancyc991f884491d6e5b9e79ff0000427a78.jpg
  • 8-hospital-bag-snack-ideasbb91f884491d6e5b9e79ff0000427a78.jpg
  • is-it-safe-to-fly-during-pregnancy.jpg
  • try-our-baby-name-generator-tool.jpg
  • what-are-your-birth-preferences.jpg
  • royal-college.png
  • logo-m.png
  • bg.jpg
  • search.png
  • nav-top.png
  • menu_sep.jpg
  • visitHome_img.png
  • social-icons.png
  • down-arrow.png
  • 1.js
  • oswald-light-webfont.woff
  • oswald-regular-webfont.woff
  • arrows.png
  • left-arrow.png
  • right-arrow.png
  • getIndividual
  • @x60,x61,x62,x63,x64,x65,x66,Top,Left,Right,Bottom,Middle,BottomRight,x30,x31,x32,x33,x34,x35,x36,x50,x51,x52,x53,x94,x95,x96,x90,x91,x92,x85,Bottom3,x40,x41,x42,x43,x44
  • postscribe.js
  • roundtrip.js
  • ADTECH;cfp=1;rndc=1458270811;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270811434
  • Ad14322028St1Sz168Sq109599694V1Id7.jpg
  • AdId=14322028;BnId=7;ct=565659638;st=1067;adcid=1;itime=270811336;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270811719
  • fbevents.hashing.js
  • out
  • out
  • out
  • out
  • out
  • out
  • out
  • out
  • u.php
  • adsct
  • u.php
  • 377928.gif
  • sd
  • bounce
  • Pug
  • in
  • AdId=14322028;BnId=4;ct=565853096;st=1650;adcid=1;itime=270811393;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270811914
  • Ad14322028St1Sz168Sq109599692V1Id4.jpg
  • AdId=14322028;BnId=3;ct=565947599;st=1516;adcid=1;itime=270811430;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270812009
  • Ad14322028St1Sz225Sq109599701V1Id3.jpg
  • AdId=14171505;BnId=3;ct=566045217;st=1109;adcid=1;itime=270811457;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270812104
  • Ad14171505St1Sz170Sq109506413V0Id3.gif
  • AdId=14164143;BnId=3;ct=566136594;st=1043;adcid=1;itime=270811485;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270812206
  • Ad14164143St1Sz225Sq109499915V0Id3.gif
  • AdId=14171505;BnId=3;ct=566238485;st=1768;adcid=1;itime=270812522;reqtype=5;;
  • ADTECH;target=_blank;kvprotocol=http;;grp=30;screenheight=768;screenwidth=1024;screendensity=1;kvscreenheight=768;kvscreenwidth=1024;kvscreendensity=1;kvviewportwidth=1680;kvviewportheight=1050;misc=1458270812301
  • AdId=13937871;BnId=1;ct=566336269;st=1028;adcid=1;itime=270812558;reqtype=5;;
  • Ad13937871St1Sz6810Sq109344328V0Id1.jpg

Our browser made a total of 149 requests to load all elements on the main page. We found that 1% of them (1 request) were addressed to the original, 58% (87 requests) were made to and 9% (14 requests) were made to The less responsive or slowest element that took the longest time to load (1.5 sec) relates to the external source

Additional info on


The browser has sent 136 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Emma S Diary. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 47 to 1 for JavaScripts and from 8 to 1 for CSS and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 1 other domain. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Normal result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
NS 7200
NS 7200

300 Mname:
Serial: 1413166012
Refresh: 43200
Retry: 10800
Expire: 604800
Minimum-ttl: 300

Language and encoding

Normal result


EN en language flag


EN en language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is . Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Normal result

Visitor World Map

The server of is located in United Kingdom, but, unfortunately, we cannot identify the countries where the visitors come from and thus it’s impossible to define if the distance can potentially affect the page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of Emma S Diary. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

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