Tools & Wizards About Us
empire.ca screenshot

Report Summary

  • 22

    Performance

    Renders faster than
    40% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 88% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

empire.ca

Empire Life | Life Insurance, Investments & Group Benefits

Page Load Speed

2.2 sec in total

First Response

62 ms

Resources Loaded

1.3 sec

Page Rendered

818 ms

empire.ca screenshot

About Website

Welcome to empire.ca homepage info - get ready to check Empire best content for Canada right away, or after learning these important things about empire.ca

An advisor can show you how Life Insurance provides financial security for your loved ones in the event of a death by: Replacing lost income, Covering debts, and more...

Visit empire.ca

Key Findings

We analyzed Empire.ca page load time and found that the first response time was 62 ms and then it took 2.2 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

empire.ca performance score

22

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.3 s

7/100

10%

LCP (Largest Contentful Paint)

Value12.0 s

0/100

25%

SI (Speed Index)

Value7.2 s

30/100

10%

TBT (Total Blocking Time)

Value1,790 ms

10/100

30%

CLS (Cumulative Layout Shift)

Value0.017

100/100

15%

TTI (Time to Interactive)

Value16.1 s

6/100

10%

Network Requests Diagram

empire.ca

62 ms

empire.ca

47 ms

www.empire.ca

90 ms

js

179 ms

css_ZV72U8DK88-DJbin2FtPtUuyqdkXWajXySSaSL-SeKo.css

41 ms

Our browser made a total of 82 requests to load all elements on the main page. We found that 72% of them (59 requests) were addressed to the original Empire.ca, 5% (4 requests) were made to Googletagmanager.com and 4% (3 requests) were made to Fast.wistia.com. The less responsive or slowest element that took the longest time to load (401 ms) belongs to the original domain Empire.ca.

Page Optimization Overview & Recommendations

Page size can be reduced by 559.9 kB (17%)

Content Size

3.2 MB

After Optimization

2.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Empire.ca main page is 3.2 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. Only a small number of websites need less resources to load. Images take 2.6 MB which makes up the majority of the site volume.

HTML Optimization

-76%

Potential reduce by 131.7 kB

  • Original 172.6 kB
  • After minification 162.0 kB
  • After compression 40.9 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 131.7 kB or 76% of the original size.

Image Optimization

-15%

Potential reduce by 380.1 kB

  • Original 2.6 MB
  • After minification 2.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Empire needs image optimization as it can save up to 380.1 kB or 15% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-4%

Potential reduce by 12.1 kB

  • Original 309.6 kB
  • After minification 309.6 kB
  • After compression 297.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-25%

Potential reduce by 36.0 kB

  • Original 146.2 kB
  • After minification 146.2 kB
  • After compression 110.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Empire.ca needs all CSS files to be minified and compressed as it can save up to 36.0 kB or 25% of the original size.

Requests Breakdown

Number of requests can be reduced by 27 (41%)

Requests Now

66

After Optimization

39

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 66 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Empire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and from 4 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

empire.ca

empire.ca

62 ms

empire.ca

empire.ca

47 ms

www.empire.ca

www.empire.ca

90 ms

js

js

179 ms

css_ZV72U8DK88-DJbin2FtPtUuyqdkXWajXySSaSL-SeKo.css

css_ZV72U8DK88-DJbin2FtPtUuyqdkXWajXySSaSL-SeKo.css

41 ms

css_9ZgNktxhYtON7kKgBhk08QM4Qa4WPnua53gZ6AUUekw.css

css_9ZgNktxhYtON7kKgBhk08QM4Qa4WPnua53gZ6AUUekw.css

37 ms

css_tuM_zqK6KGo65cYE1aGtzc_9MrH9SHkSGY_0SggKmHU.css

css_tuM_zqK6KGo65cYE1aGtzc_9MrH9SHkSGY_0SggKmHU.css

47 ms

ifo04auqag.jsonp

ifo04auqag.jsonp

23 ms

E-v1.js

E-v1.js

31 ms

jquery-3.6.0.min.js

jquery-3.6.0.min.js

27 ms

js_eb6-Unj-c__CkppspkLOZbM8yvWgGWxbvycXY_1qbVk.js

js_eb6-Unj-c__CkppspkLOZbM8yvWgGWxbvycXY_1qbVk.js

176 ms

20e74b10c2.js

20e74b10c2.js

215 ms

js_zUZc6oGWLtsjyocP3dgMPei8bjc6mUm2H8xO4PklSsw.js

js_zUZc6oGWLtsjyocP3dgMPei8bjc6mUm2H8xO4PklSsw.js

174 ms

gtm.js

gtm.js

159 ms

j.php

j.php

220 ms

logo.svg

logo.svg

185 ms

ico-arrow.png

ico-arrow.png

188 ms

ico-arrow-white.png

ico-arrow-white.png

184 ms

life-insurance-icon_0.svg

life-insurance-icon_0.svg

187 ms

living-benefits-icon_0.svg

living-benefits-icon_0.svg

188 ms

learn-icon_0_0.svg

learn-icon_0_0.svg

194 ms

growth-protection-icon_0.svg

growth-protection-icon_0.svg

194 ms

savings-icon_1.svg

savings-icon_1.svg

190 ms

retirement-icon_1.svg

retirement-icon_1.svg

191 ms

why-empire-icon.svg

why-empire-icon.svg

189 ms

products-icon_0.svg

products-icon_0.svg

196 ms

resources-tools-icon.svg

resources-tools-icon.svg

197 ms

forms-icon.svg

forms-icon.svg

199 ms

tools-icon.svg

tools-icon.svg

199 ms

learn-icon.svg

learn-icon.svg

200 ms

from_tools_menu_0.png

from_tools_menu_0.png

202 ms

about-us-icon.svg

about-us-icon.svg

262 ms

empire-investor-information-icon.svg

empire-investor-information-icon.svg

202 ms

careers-empire-icon.svg

careers-empire-icon.svg

263 ms

white-shield-person_0.svg

white-shield-person_0.svg

264 ms

white-hand-heart_0.svg

white-hand-heart_0.svg

265 ms

white-basic-life_0_0.svg

white-basic-life_0_0.svg

267 ms

white-piggy%20bank%20icon_0.svg

white-piggy%20bank%20icon_0.svg

266 ms

white-insurance-icon-white_0.svg

white-insurance-icon-white_0.svg

272 ms

gettyimages-515444840-170667a_0.png

gettyimages-515444840-170667a_0.png

269 ms

bring-your-financial-goals-to-life%402x_0.jpeg

bring-your-financial-goals-to-life%402x_0.jpeg

268 ms

gettyimages-1182641010-170667a_0.png

gettyimages-1182641010-170667a_0.png

270 ms

findwhatlookingfor.png

findwhatlookingfor.png

324 ms

canadian-company_0.svg

canadian-company_0.svg

270 ms

digital-innovation_0.svg

digital-innovation_0.svg

274 ms

customer-service-2_0.svg

customer-service-2_0.svg

322 ms

group-plans_0.svg

group-plans_0.svg

320 ms

GettyImages-1346145497%20%281%29.jpeg

GettyImages-1346145497%20%281%29.jpeg

320 ms

Facebook.svg

Facebook.svg

256 ms

linkedin-icon%20(1).svg

linkedin-icon%20(1).svg

253 ms

MuseoSans_500-webfont.woff

MuseoSans_500-webfont.woff

256 ms

Twitter.svg

Twitter.svg

185 ms

Instagram%20(1).svg

Instagram%20(1).svg

143 ms

analytics.js

analytics.js

114 ms

MuseoSans_700-webfont.woff

MuseoSans_700-webfont.woff

154 ms

fa-solid-900.woff

fa-solid-900.woff

340 ms

fa-regular-400.woff

fa-regular-400.woff

401 ms

MuseoSans_900-webfont.woff

MuseoSans_900-webfont.woff

153 ms

MuseoSans_300-webfont.woff

MuseoSans_300-webfont.woff

153 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

343 ms

MuseoSans_100-webfont.woff

MuseoSans_100-webfont.woff

314 ms

fa-brands-400.woff

fa-brands-400.woff

341 ms

externalPlayer.js

externalPlayer.js

98 ms

v.gif

v.gif

68 ms

js

js

77 ms

destination

destination

259 ms

5353.js

5353.js

261 ms

insight.min.js

insight.min.js

260 ms

collect

collect

192 ms

MuseoSans_900-webfont.ttf

MuseoSans_900-webfont.ttf

76 ms

collect

collect

80 ms

activityi;src=5290522;type=empir0;cat=empir0;ord=7371588655445;npa=0;auiddc=341649698.1715665051;pscdl=noapi;frm=0;gtm=45fe45d0z876910113za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.empire.ca%2F

activityi;src=5290522;type=empir0;cat=empir0;ord=7371588655445;npa=0;auiddc=341649698.1715665051;pscdl=noapi;frm=0;gtm=45fe45d0z876910113za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.empire.ca%2F

114 ms

www.empire.ca.json

www.empire.ca.json

27 ms

insight_tag_errors.gif

insight_tag_errors.gif

231 ms

fa-solid-900.ttf

fa-solid-900.ttf

65 ms

fa-brands-400.ttf

fa-brands-400.ttf

74 ms

2e23b996f30aa45a4331ff625e76329e.js

2e23b996f30aa45a4331ff625e76329e.js

55 ms

fa-regular-400.ttf

fa-regular-400.ttf

57 ms

ga-audiences

ga-audiences

72 ms

0a90da42062c635f50353e4df9b8f0605425251a.jpg

0a90da42062c635f50353e4df9b8f0605425251a.jpg

149 ms

css_Z5jMg7P_bjcW9iUzujI7oaechMyxQTUqZhHJ_aYSq04.css

css_Z5jMg7P_bjcW9iUzujI7oaechMyxQTUqZhHJ_aYSq04.css

21 ms

src=5290522;type=empir0;cat=empir0;ord=7371588655445;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe45d0z876910113za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.empire.ca%2F

src=5290522;type=empir0;cat=empir0;ord=7371588655445;npa=0;auiddc=*;pscdl=noapi;frm=0;gtm=45fe45d0z876910113za201;gcd=13l3l3l3l1;dma=0;epver=2;~oref=https%3A%2F%2Fwww.empire.ca%2F

77 ms

Accessibility Review

empire.ca accessibility score

96

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

[id] attributes on active, focusable elements are not unique

Best Practices

empire.ca best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

empire.ca SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Empire.ca can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Empire.ca main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

empire.ca

Open Graph description is not detected on the main page of Empire. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: