Tools & Wizards About Us
equalexchange.co.uk screenshot

Report Summary

  • 56

    Performance

    Renders faster than
    72% of other websites

  • 99

    Accessibility

    Visual factors better than
    that of 96% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 84

    SEO

    Google-friendlier than
    52% of websites

equalexchange.co.uk

Shop - Equal Exchange UK - Organic and Fair Trade | Equal Exchange UK

Page Load Speed

4 sec in total

First Response

440 ms

Resources Loaded

1.4 sec

Page Rendered

2.1 sec

equalexchange.co.uk screenshot

About Website

Click here to check amazing Equal Exchange content. Otherwise, check out these important facts you probably never knew about equalexchange.co.uk

Sustainably grown by small farmer co-ops, delivered directly to your front door. Support our co-operative movement.

Visit equalexchange.co.uk

Key Findings

We analyzed Equalexchange.co.uk page load time and found that the first response time was 440 ms and then it took 3.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 60% of websites can load faster.

Performance Metrics

equalexchange.co.uk performance score

56

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value2.4 s

70/100

10%

LCP (Largest Contentful Paint)

Value11.8 s

0/100

25%

SI (Speed Index)

Value5.8 s

50/100

10%

TBT (Total Blocking Time)

Value210 ms

89/100

30%

CLS (Cumulative Layout Shift)

Value0

100/100

15%

TTI (Time to Interactive)

Value10.9 s

21/100

10%

Network Requests Diagram

www.equalexchange.co.uk

440 ms

theme.css

39 ms

preloads.js

52 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

46 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

46 ms

Our browser made a total of 71 requests to load all elements on the main page. We found that 86% of them (61 requests) were addressed to the original Equalexchange.co.uk, 6% (4 requests) were made to Cdn.shopify.com and 3% (2 requests) were made to App.backinstock.org. The less responsive or slowest element that took the longest time to load (440 ms) belongs to the original domain Equalexchange.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 292.0 kB (17%)

Content Size

1.8 MB

After Optimization

1.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Equalexchange.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.2 MB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 169.6 kB

  • Original 206.8 kB
  • After minification 198.0 kB
  • After compression 37.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 169.6 kB or 82% of the original size.

Image Optimization

-1%

Potential reduce by 7.7 kB

  • Original 1.2 MB
  • After minification 1.2 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equal Exchange images are well optimized though.

JavaScript Optimization

-35%

Potential reduce by 113.2 kB

  • Original 320.2 kB
  • After minification 305.2 kB
  • After compression 207.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 113.2 kB or 35% of the original size.

CSS Optimization

-5%

Potential reduce by 1.5 kB

  • Original 33.0 kB
  • After minification 33.0 kB
  • After compression 31.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equalexchange.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 41 (59%)

Requests Now

70

After Optimization

29

  • Images
  • JavaScript
  • CSS

The browser has sent 70 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equal Exchange. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 28 to 1 for JavaScripts and from 15 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.equalexchange.co.uk

www.equalexchange.co.uk

440 ms

theme.css

theme.css

39 ms

preloads.js

preloads.js

52 ms

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

load_feature-9f951eb7d8d53973c719de211f807d63af81c644e5b9a6ae72661ac408d472f6.js

46 ms

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

storefront-80e528be853eac23af2454534897ca9536b1d3d04aa043b042f34879a3c111c8.js

46 ms

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js

100 ms

jQueryOT.min.js

jQueryOT.min.js

75 ms

cst.js

cst.js

58 ms

main.css

main.css

43 ms

MjBlRmDxzfMHT5JfSUiNqSmEIS0QoKGrTAM7h2V1

MjBlRmDxzfMHT5JfSUiNqSmEIS0QoKGrTAM7h2V1

220 ms

shopify-perf-kit-1.0.0.min.js

shopify-perf-kit-1.0.0.min.js

34 ms

section-header.css

section-header.css

57 ms

component-slider.css

component-slider.css

60 ms

component-product-form.js

component-product-form.js

86 ms

section-rich-text.css

section-rich-text.css

62 ms

component-product-item.css

component-product-item.css

92 ms

classic-061523.css

classic-061523.css

33 ms

mc-validate.js

mc-validate.js

86 ms

section-footer.css

section-footer.css

162 ms

component-store-selector.js

component-store-selector.js

214 ms

component-interactive-map.js

component-interactive-map.js

214 ms

component-modal.js

component-modal.js

215 ms

component-quick-buy.js

component-quick-buy.js

229 ms

component-pickup-availability.js

component-pickup-availability.js

231 ms

component-slider.js

component-slider.js

235 ms

component-shipping-notice.js

component-shipping-notice.js

236 ms

component-quantity-selector.js

component-quantity-selector.js

233 ms

component-cart.js

component-cart.js

229 ms

section-header.js

section-header.js

234 ms

component-order-instructions.js

component-order-instructions.js

237 ms

instantpage.js

instantpage.js

236 ms

94563_1721743850.js

94563_1721743850.js

231 ms

trekkie.storefront.4afbe92a12849f4ce6c6ac28d983dff93bf9b53f.min.js

trekkie.storefront.4afbe92a12849f4ce6c6ac28d983dff93bf9b53f.min.js

222 ms

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js

223 ms

shopify-boomerang-1.0.0.min.js

shopify-boomerang-1.0.0.min.js

220 ms

EE_Logo_clean-Long-RGB-UK-1374x250.png

EE_Logo_clean-Long-RGB-UK-1374x250.png

221 ms

EEUK-Coffee-Hero_1600x1600_9401f207-ea15-4834-83d1-d6eec286c07e.jpg

EEUK-Coffee-Hero_1600x1600_9401f207-ea15-4834-83d1-d6eec286c07e.jpg

216 ms

GBWomen_FRONT_Ground.jpg

GBWomen_FRONT_Ground.jpg

217 ms

TW_Mango_FT_2000x2000_4ea8629c-a247-43fe-a846-27fa42a5952b.jpg

TW_Mango_FT_2000x2000_4ea8629c-a247-43fe-a846-27fa42a5952b.jpg

218 ms

Cocoa_01.jpg

Cocoa_01.jpg

218 ms

EEUK_Honey_Set_2000x2000_11144031-c18b-47ba-9c83-c9bdc8e4051a.jpg

EEUK_Honey_Set_2000x2000_11144031-c18b-47ba-9c83-c9bdc8e4051a.jpg

219 ms

EEUK_Honey_Clear_2000x2000_9d0fd625-8363-4fa7-9ba5-2f1adc8767f4.jpg

EEUK_Honey_Clear_2000x2000_9d0fd625-8363-4fa7-9ba5-2f1adc8767f4.jpg

218 ms

Italian_FRONT_Ground.jpg

Italian_FRONT_Ground.jpg

219 ms

Decaf-Medium_FRONT_Ground.jpg

Decaf-Medium_FRONT_Ground.jpg

224 ms

Norandino_Sapse_Processing_Coffee_Peru_0913_CL016-edit.webp

Norandino_Sapse_Processing_Coffee_Peru_0913_CL016-edit.webp

225 ms

Farmer-photo-1-OroVerde.webp

Farmer-photo-1-OroVerde.webp

225 ms

Oshkendas_Farmer_-_Ms._Naheed_Joshua_Pitts.jpg

Oshkendas_Farmer_-_Ms._Naheed_Joshua_Pitts.jpg

222 ms

SignUp-Page-Animation_42a0c3e5-fc82-476a-95e2-2d4b4da22839.webp

SignUp-Page-Animation_42a0c3e5-fc82-476a-95e2-2d4b4da22839.webp

223 ms

Illo-box-case-yellow.webp

Illo-box-case-yellow.webp

226 ms

Illo-hands-cherries_green.webp

Illo-hands-cherries_green.webp

222 ms

Illo-vote-ballots-hands-blue-2.webp

Illo-vote-ballots-hands-blue-2.webp

238 ms

sunburst.png

sunburst.png

162 ms

Illo-network_mint.webp

Illo-network_mint.webp

242 ms

CitCon-0Q6A3601.webp

CitCon-0Q6A3601.webp

235 ms

UKProduct_Category_collage-GrownByWomen-Coffee.jpg

UKProduct_Category_collage-GrownByWomen-Coffee.jpg

207 ms

UKProduct_Category_collage-ChocBar.jpg

UKProduct_Category_collage-ChocBar.jpg

80 ms

UKProduct_Category_collage-Cocoa.jpg

UKProduct_Category_collage-Cocoa.jpg

80 ms

UKProduct_Category_collage-OliveOil.jpg

UKProduct_Category_collage-OliveOil.jpg

135 ms

UKProduct_Category_collage-Honey.jpg

UKProduct_Category_collage-Honey.jpg

96 ms

UKProduct_Category_collage-Sugar_05f17ce7-639e-4357-b76a-a364098a8a85.jpg

UKProduct_Category_collage-Sugar_05f17ce7-639e-4357-b76a-a364098a8a85.jpg

99 ms

UKProduct_Category_collage-TWMango.jpg

UKProduct_Category_collage-TWMango.jpg

107 ms

UKProduct_Category_collage-Just5_bd147985-4272-4450-85da-d32207cf39f6.jpg

UKProduct_Category_collage-Just5_bd147985-4272-4450-85da-d32207cf39f6.jpg

96 ms

component-mobile-navigation.css

component-mobile-navigation.css

35 ms

component-store-selector.css

component-store-selector.css

37 ms

component-modal.css

component-modal.css

22 ms

component-popup.css

component-popup.css

22 ms

component-cart.css

component-cart.css

21 ms

component-sidebar.css

component-sidebar.css

19 ms

section-main-product.css

section-main-product.css

24 ms

94563_1721743850.js

94563_1721743850.js

20 ms

81dd66fec54a509955227ca5f.js

81dd66fec54a509955227ca5f.js

204 ms

Accessibility Review

equalexchange.co.uk accessibility score

99

Accessibility Issues

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

equalexchange.co.uk best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Page has valid source maps

SEO Factors

equalexchange.co.uk SEO score

84

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equalexchange.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equalexchange.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

equalexchange.co.uk

Open Graph data is detected on the main page of Equal Exchange. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: