Tools & Wizards About Us
equipoutdoors.co.nz screenshot

Report Summary

  • 15

    Performance

    Renders faster than
    27% of other websites

  • 77

    Accessibility

    Visual factors better than
    that of 44% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

equipoutdoors.co.nz

EquipOutdoors | New Zealand | Camping Gear | Outdoor Gear | Equipment Supplier

Page Load Speed

7.2 sec in total

First Response

1.7 sec

Resources Loaded

5 sec

Page Rendered

474 ms

equipoutdoors.co.nz screenshot

About Website

Visit equipoutdoors.co.nz now to see the best up-to-date Equip Outdoors content for New Zealand and also check out these interesting facts you probably never knew about equipoutdoors.co.nz

EquipOutdoors NZ Specialists in the sale of Outdoor Camping Equipment, RV, Tramping & Travel Gear. Camping Tents, Adventure Tents, Packs, Sleeping Bags, Gas Cookers, Portable Toilets, Clothing & Trave...

Visit equipoutdoors.co.nz

Key Findings

We analyzed Equipoutdoors.co.nz page load time and found that the first response time was 1.7 sec and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

equipoutdoors.co.nz performance score

15

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value6.6 s

2/100

10%

LCP (Largest Contentful Paint)

Value19.1 s

0/100

25%

SI (Speed Index)

Value12.5 s

3/100

10%

TBT (Total Blocking Time)

Value6,480 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.063

97/100

15%

TTI (Time to Interactive)

Value24.7 s

0/100

10%

Network Requests Diagram

www.equipoutdoors.co.nz

1700 ms

app.css

87 ms

style.css

68 ms

slick.css

85 ms

jquery-ui-1.8.18.custom.css

97 ms

Our browser made a total of 93 requests to load all elements on the main page. We found that 56% of them (52 requests) were addressed to the original Equipoutdoors.co.nz, 9% (8 requests) were made to Cdn.jsdelivr.net and 6% (6 requests) were made to Cdn.neto.com.au. The less responsive or slowest element that took the longest time to load (1.7 sec) belongs to the original domain Equipoutdoors.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 118.3 kB (7%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Equipoutdoors.co.nz main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 1.1 MB which makes up the majority of the site volume.

HTML Optimization

-69%

Potential reduce by 113.0 kB

  • Original 164.7 kB
  • After minification 164.6 kB
  • After compression 51.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 113.0 kB or 69% of the original size.

Image Optimization

-0%

Potential reduce by 389 B

  • Original 1.1 MB
  • After minification 1.1 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equip Outdoors images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 746 B

  • Original 377.7 kB
  • After minification 377.7 kB
  • After compression 376.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-7%

Potential reduce by 4.2 kB

  • Original 63.4 kB
  • After minification 63.4 kB
  • After compression 59.2 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equipoutdoors.co.nz has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 43 (51%)

Requests Now

85

After Optimization

42

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 85 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equip Outdoors. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 34 to 1 for JavaScripts and from 11 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

www.equipoutdoors.co.nz

www.equipoutdoors.co.nz

1700 ms

app.css

app.css

87 ms

style.css

style.css

68 ms

slick.css

slick.css

85 ms

jquery-ui-1.8.18.custom.css

jquery-ui-1.8.18.custom.css

97 ms

jquery.fancybox.css

jquery.fancybox.css

102 ms

reset-min.css

reset-min.css

100 ms

153 ms

js

js

141 ms

b6bc47ec900a474897ebae4c906dad6a.js

b6bc47ec900a474897ebae4c906dad6a.js

137 ms

css2

css2

137 ms

all.css

all.css

131 ms

font-awesome.min.css

font-awesome.min.css

119 ms

mc4neto.js

mc4neto.js

233 ms

efwxwg1juu

efwxwg1juu

230 ms

website_logo.png

website_logo.png

136 ms

Mobile-Menu-Icon.png

Mobile-Menu-Icon.png

138 ms

Mobile-Menu-Icon-Shop.png

Mobile-Menu-Icon-Shop.png

136 ms

Mobile-Menu-Icon-Cart.png

Mobile-Menu-Icon-Cart.png

136 ms

Mobile-Menu-Icon-Account.png

Mobile-Menu-Icon-Account.png

215 ms

Mobile-Menu-Icon-Search.png

Mobile-Menu-Icon-Search.png

223 ms

PRA-EA220-B.jpg

PRA-EA220-B.jpg

322 ms

606800.jpg

606800.jpg

322 ms

EL2006.jpg

EL2006.jpg

267 ms

E22CAL.jpg

E22CAL.jpg

323 ms

602506.jpg

602506.jpg

321 ms

GCL-UFO-C.jpg

GCL-UFO-C.jpg

323 ms

COG9670.jpg

COG9670.jpg

327 ms

MO9031W.jpg

MO9031W.jpg

1394 ms

1010-002S.jpg

1010-002S.jpg

361 ms

BPC-DUFXL-D.jpg

BPC-DUFXL-D.jpg

386 ms

FCA-COO5-E.jpg

FCA-COO5-E.jpg

360 ms

10000802.jpg

10000802.jpg

361 ms

10000799.jpg

10000799.jpg

386 ms

FCQ-CASS-A.jpg

FCQ-CASS-A.jpg

388 ms

1273-ML.jpg

1273-ML.jpg

1438 ms

RB8003N.jpg

RB8003N.jpg

407 ms

GIFT-V-20.jpg

GIFT-V-20.jpg

403 ms

1266-AFM.jpg

1266-AFM.jpg

410 ms

56.png

56.png

411 ms

57.png

57.png

425 ms

82.png

82.png

427 ms

59.png

59.png

430 ms

314.jpg

314.jpg

433 ms

54.jpg

54.jpg

450 ms

91.jpg

91.jpg

465 ms

email-subscribe.jpg

email-subscribe.jpg

454 ms

KFOmCnqEu92Fr1Me5Q.ttf

KFOmCnqEu92Fr1Me5Q.ttf

188 ms

KFOlCnqEu92Fr1MmEU9vAw.ttf

KFOlCnqEu92Fr1MmEU9vAw.ttf

232 ms

KFOlCnqEu92Fr1MmSU5vAw.ttf

KFOlCnqEu92Fr1MmSU5vAw.ttf

261 ms

KFOlCnqEu92Fr1MmWUlvAw.ttf

KFOlCnqEu92Fr1MmWUlvAw.ttf

263 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

67 ms

jquery.fancybox.pack.js

jquery.fancybox.pack.js

27 ms

main.js

main.js

167 ms

bootstrap.min.js

bootstrap.min.js

63 ms

custom.js

custom.js

359 ms

jquery-ui-1.8.18.custom.min.js

jquery-ui-1.8.18.custom.min.js

112 ms

moment.min.js

moment.min.js

398 ms

moment-timezone-with-data.min.js

moment-timezone-with-data.min.js

386 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

220 ms

jquery.form.min.js

jquery.form.min.js

181 ms

jquery.min.js

jquery.min.js

118 ms

afterpay.css

afterpay.css

179 ms

platform.js

platform.js

178 ms

zoho.js

zoho.js

217 ms

algoliasearch-lite.umd.js

algoliasearch-lite.umd.js

58 ms

instantsearch.production.min.js

instantsearch.production.min.js

146 ms

autocomplete-js

autocomplete-js

146 ms

autocomplete-plugin-query-suggestions

autocomplete-plugin-query-suggestions

145 ms

recommend-js

recommend-js

132 ms

recommend

recommend

145 ms

tsparticles.confetti.bundle.min.js

tsparticles.confetti.bundle.min.js

131 ms

offcanvas-cart.css

offcanvas-cart.css

371 ms

jquery.countdown.min.js

jquery.countdown.min.js

355 ms

jquery.cookie.js

jquery.cookie.js

424 ms

slick.min.js

slick.min.js

424 ms

clarity.js

clarity.js

114 ms

dc5e18c0b7188b23c48b64742.js

dc5e18c0b7188b23c48b64742.js

189 ms

netoTicker.js%E2%80%9D

netoTicker.js%E2%80%9D

1736 ms

search.js

search.js

388 ms

offcanvas-cart.js

offcanvas-cart.js

366 ms

compare.js

compare.js

335 ms

masonry.pkgd.min.js

masonry.pkgd.min.js

41 ms

afterpay-green.png

afterpay-green.png

283 ms

add-to-cart.png

add-to-cart.png

319 ms

select-afterpay.png

select-afterpay.png

283 ms

login.png

login.png

319 ms

purchase-split.png

purchase-split.png

318 ms

fbevents.js

fbevents.js

54 ms

cb=gapi.loaded_0

cb=gapi.loaded_0

5 ms

badge

badge

109 ms

no_rating.png

no_rating.png

24 ms

c.gif

c.gif

8 ms

Accessibility Review

equipoutdoors.co.nz accessibility score

77

Accessibility Issues

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

<frame> or <iframe> elements do not have a title

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Tables and lists

These are opportunities to improve the experience of reading tabular or list data using assistive technology, like a screen reader.

Impact

Issue

High

List items (<li>) are not contained within <ul> or <ol> parent elements.

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

equipoutdoors.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Missing source maps for large first-party JavaScript

SEO Factors

equipoutdoors.co.nz SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equipoutdoors.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equipoutdoors.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

equipoutdoors.co.nz

Open Graph data is detected on the main page of Equip Outdoors. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: