Tools & Wizards About Us
equitrust.com screenshot

Report Summary

  • 52

    Performance

    Renders faster than
    70% of other websites

  • 96

    Accessibility

    Visual factors better than
    that of 89% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

equitrust.com

EquiTrust Life Insurance Company - EquiTrust Life Insurance Company

Page Load Speed

796 ms in total

First Response

60 ms

Resources Loaded

612 ms

Page Rendered

124 ms

equitrust.com screenshot

About Website

Welcome to equitrust.com homepage info - get ready to check Equi Trust best content for United States right away, or after learning these important things about equitrust.com

Life Insurance & Annuity Products

Visit equitrust.com

Key Findings

We analyzed Equitrust.com page load time and found that the first response time was 60 ms and then it took 736 ms to load all DOM resources and completely render a web page. This is quite a good result, as only 10% of websites can load faster.

Performance Metrics

equitrust.com performance score

52

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value1.7 s

91/100

10%

LCP (Largest Contentful Paint)

Value5.0 s

27/100

25%

SI (Speed Index)

Value3.6 s

86/100

10%

TBT (Total Blocking Time)

Value1,200 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.016

100/100

15%

TTI (Time to Interactive)

Value6.2 s

63/100

10%

Network Requests Diagram

equitrust.com

60 ms

www.equitrust.com

82 ms

equitrusthome.css

45 ms

ga.js

25 ms

bg.jpg

299 ms

Our browser made a total of 24 requests to load all elements on the main page. We found that 92% of them (22 requests) were addressed to the original Equitrust.com, 8% (2 requests) were made to Google-analytics.com. The less responsive or slowest element that took the longest time to load (299 ms) belongs to the original domain Equitrust.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 32.0 kB (11%)

Content Size

281.0 kB

After Optimization

249.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Equitrust.com main page is 281.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 253.6 kB which makes up the majority of the site volume.

HTML Optimization

-70%

Potential reduce by 5.5 kB

  • Original 7.9 kB
  • After minification 6.4 kB
  • After compression 2.4 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 1.5 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 5.5 kB or 70% of the original size.

Image Optimization

-10%

Potential reduce by 24.5 kB

  • Original 253.6 kB
  • After minification 229.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equi Trust images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 34 B

  • Original 17.2 kB
  • After minification 17.2 kB
  • After compression 17.1 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-83%

Potential reduce by 2.0 kB

  • Original 2.5 kB
  • After minification 1.9 kB
  • After compression 418 B

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equitrust.com needs all CSS files to be minified and compressed as it can save up to 2.0 kB or 83% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

22

After Optimization

22

  • Images
  • JavaScript
  • CSS

The browser has sent 22 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equi Trust. According to our analytics all requests are already optimized.

Network Requests Diagram

equitrust.com

equitrust.com

60 ms

www.equitrust.com

www.equitrust.com

82 ms

equitrusthome.css

equitrusthome.css

45 ms

ga.js

ga.js

25 ms

bg.jpg

bg.jpg

299 ms

headerphoto1.jpg

headerphoto1.jpg

103 ms

logo.png

logo.png

248 ms

phone.png

phone.png

200 ms

productsbtn.png

productsbtn.png

224 ms

aboutbtn.png

aboutbtn.png

298 ms

__utm.gif

__utm.gif

23 ms

productsbtn_down.png

productsbtn_down.png

34 ms

productsbtn_over.png

productsbtn_over.png

36 ms

aboutbtn_down.png

aboutbtn_down.png

34 ms

aboutbtn_over.png

aboutbtn_over.png

39 ms

mutualbtn.png

mutualbtn.png

65 ms

mutualbtn_over.png

mutualbtn_over.png

59 ms

mutualbtn_down.png

mutualbtn_down.png

66 ms

retirebtn.png

retirebtn.png

85 ms

retirebtn_over.png

retirebtn_over.png

69 ms

retirebtn_down.png

retirebtn_down.png

68 ms

headerphoto2.jpg

headerphoto2.jpg

118 ms

headerphoto3.jpg

headerphoto3.jpg

136 ms

headerphoto4.jpg

headerphoto4.jpg

98 ms

Accessibility Review

equitrust.com accessibility score

96

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

equitrust.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

equitrust.com SEO score

86

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equitrust.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Equitrust.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

equitrust.com

Open Graph description is not detected on the main page of Equi Trust. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: