Tools & Wizards About Us
equity.co.nz screenshot

Report Summary

  • 38

    Performance

    Renders faster than
    57% of other websites

  • 81

    Accessibility

    Visual factors better than
    that of 51% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 85

    SEO

    Google-friendlier than
    55% of websites

equity.co.nz

Equity Investment Financial Advisers - Auckland New Zealand

Page Load Speed

6 sec in total

First Response

433 ms

Resources Loaded

4.6 sec

Page Rendered

927 ms

equity.co.nz screenshot

About Website

Visit equity.co.nz now to see the best up-to-date Equity content and also check out these interesting facts you probably never knew about equity.co.nz

We have registered financial advisers and Authorised Financial advisers well versed with investments. Our advisers are skilled and experienced in advising on the following types of investments: listed...

Visit equity.co.nz

Key Findings

We analyzed Equity.co.nz page load time and found that the first response time was 433 ms and then it took 5.5 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Performance Metrics

equity.co.nz performance score

38

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.4 s

16/100

10%

LCP (Largest Contentful Paint)

Value9.6 s

0/100

25%

SI (Speed Index)

Value8.5 s

17/100

10%

TBT (Total Blocking Time)

Value460 ms

61/100

30%

CLS (Cumulative Layout Shift)

Value0.018

100/100

15%

TTI (Time to Interactive)

Value11.7 s

18/100

10%

Network Requests Diagram

equity.co.nz

433 ms

www.equity.co.nz

439 ms

analytics.js

29 ms

bootstrap.min.css

203 ms

font-awesome.min.css

389 ms

Our browser made a total of 45 requests to load all elements on the main page. We found that 76% of them (34 requests) were addressed to the original Equity.co.nz, 4% (2 requests) were made to Google-analytics.com and 4% (2 requests) were made to I.imgur.com. The less responsive or slowest element that took the longest time to load (3.3 sec) belongs to the original domain Equity.co.nz.

Page Optimization Overview & Recommendations

Page size can be reduced by 116.1 kB (7%)

Content Size

1.7 MB

After Optimization

1.6 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Equity.co.nz main page is 1.7 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 50% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-81%

Potential reduce by 39.8 kB

  • Original 49.0 kB
  • After minification 37.5 kB
  • After compression 9.2 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 11.6 kB, which is 24% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 39.8 kB or 81% of the original size.

Image Optimization

-4%

Potential reduce by 63.2 kB

  • Original 1.4 MB
  • After minification 1.4 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Equity images are well optimized though.

JavaScript Optimization

-4%

Potential reduce by 8.7 kB

  • Original 196.9 kB
  • After minification 196.9 kB
  • After compression 188.2 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-11%

Potential reduce by 4.3 kB

  • Original 38.2 kB
  • After minification 38.2 kB
  • After compression 33.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Equity.co.nz needs all CSS files to be minified and compressed as it can save up to 4.3 kB or 11% of the original size.

Requests Breakdown

Number of requests can be reduced by 16 (42%)

Requests Now

38

After Optimization

22

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 38 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Equity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 11 to 1 for JavaScripts and from 7 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

equity.co.nz

equity.co.nz

433 ms

www.equity.co.nz

www.equity.co.nz

439 ms

analytics.js

analytics.js

29 ms

bootstrap.min.css

bootstrap.min.css

203 ms

font-awesome.min.css

font-awesome.min.css

389 ms

style.css

style.css

406 ms

responsive.css

responsive.css

400 ms

owl.carousel.css

owl.carousel.css

399 ms

prettyPhoto.css

prettyPhoto.css

412 ms

ER-LRTICKER.php

ER-LRTICKER.php

67 ms

GFL2.jpg

GFL2.jpg

780 ms

LulmLpv.jpg

LulmLpv.jpg

66 ms

jquery-2.1.0.min.js

jquery-2.1.0.min.js

621 ms

modernizr-2.8.0.min.js

modernizr-2.8.0.min.js

574 ms

jquery.visible.min.js

jquery.visible.min.js

590 ms

jquery.fitvids.js

jquery.fitvids.js

592 ms

jquery.bgvideo.min.js

jquery.bgvideo.min.js

605 ms

plugins.js

plugins.js

859 ms

functions.js

functions.js

765 ms

js

js

62 ms

gmaps.js

gmaps.js

788 ms

obPlHcu.png

obPlHcu.png

74 ms

equitylogo.png

equitylogo.png

1178 ms

Shopify%20ad.jpg

Shopify%20ad.jpg

1601 ms

general_finance_logo.jpg

general_finance_logo.jpg

1027 ms

KIP-Bond.jpg

KIP-Bond.jpg

1142 ms

BPS-Technology.jpg

BPS-Technology.jpg

987 ms

MRP-Capital-Bonds.jpg

MRP-Capital-Bonds.jpg

1263 ms

SKY.gif

SKY.gif

1378 ms

Contact.gif

Contact.gif

1439 ms

Westpac.gif

Westpac.gif

1332 ms

IFT.gif

IFT.gif

1569 ms

SKO.gif

SKO.gif

1869 ms

Genesis.gif

Genesis.gif

1903 ms

Auckland-Council.gif

Auckland-Council.gif

1966 ms

collect

collect

15 ms

js

js

92 ms

css

css

16 ms

loader-grey.gif

loader-grey.gif

1218 ms

slide-1.jpg

slide-1.jpg

3300 ms

ccr-pattern.png

ccr-pattern.png

1374 ms

makbookair.png

makbookair.png

1423 ms

font

font

8 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

1715 ms

default

default

46 ms

Accessibility Review

equity.co.nz accessibility score

81

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

equity.co.nz best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

equity.co.nz SEO score

85

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Equity.co.nz can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Equity.co.nz main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

equity.co.nz

Open Graph data is detected on the main page of Equity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: