Analyze Esquire — журнал для умных и разборчивых

Издание для тех, кого не прельщают дешевые сенсации, для тех, кто в состоянии оценить настоящий стиль в литературе и моде

Page load speed analysis

  • 60/100

    Normal result
  • 6

    Successful tests
  • 2

    Failed tests
  • First response

    227 ms

  • Resources loaded

    3.6 sec

  • Page rendered

    2.1 sec

  • Total page load time

    6 sec

Welcome to homepage info - get ready to check Esquire best content for Russia right away, or after learning these important things about

We analyzed page load time and found that the first response time was 227 ms and then it took 5.8 sec to load all DOM resources and completely render a web page. This is a poor result, as 75% of websites can load faster.

Page optimization

  • HTML 243.3 kB
    Images 5.0 MB
    Javascripts 51.8 kB
    CSS 522.3 kB

    In fact, the total size of main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 5.0 MB which makes up the majority of the site volume.

    • Original 243.3 kB
    • After minification 155.8 kB
    • After compression 38.3 kB

    HTML optimization

    HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 87.5 kB, which is 36% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 205.0 kB or 84% of the original size.

    • Original 5.0 MB
    • After optimization 4.9 MB

    Image optimization

    Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Esquire images are well optimized though.

    • Original 51.8 kB
    • After minification 48.7 kB
    • After compression 20.2 kB

    JavaScript optimization

    It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 31.6 kB or 61% of the original size.

    • Original 522.3 kB
    • After minification 522.0 kB
    • After compression 327.5 kB

    CSS optimization

    CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. needs all CSS files to be minified and compressed as it can save up to 194.7 kB or 37% of the original size.

Network requests diagram

  • 5179773fbf4a.js
  • 081a6d6f5201.css
  • 544ff34b84b24a789ad233c9b647d0f6
  • adriver.core.2.js
  • 0f2b1d462ec3.js
  • 16c6a912e556.css
  • 24.min.js
  • logo;mens-network
  • arrow-left.png
  • esquire-logo.png
  • shuffle.jpg
  • fa3ed108.crop2538x3212x1606x0-fitcrop75x95-q9.146bdb.-web-AP_371661389113.jpg
  • f95b0103.crop4740x3209x172x0-fitcrop75x95-q9.b76b00.-web-AP_599086933277.jpg
  • 7ceb0b60.crop1301x1301x0x228-fitcrop75x95-q9.0df319.esq_1_.jpg
  • 6e3cee92.fitcrop75x95-q9.730b09.meduza-popular.jpg
  • 204ea2fb.crop2653x2653x1019x606-fitcrop75x95-q9.c711c2.esq_90508-.jpg
  • 1b226bc7.crop2730x3456x808x0-fitcrop75x95-q9.21d033.RTSBZHY_UJT1E5t.jpg
  • 73c6e59b.crop2106x2666x453x0-fitcrop75x95-q9.ca6746.Deprived_of_Adolescence_01.jpg
  • 906e1000.crop2334x2334x243x58-fitcrop75x95-q9.ca9513.es_498041334_1_.jpg
  • f052d3e6.crop498x631x67x0-fitcrop75x95-q9.e24648.newswars.jpg
  • d7938f34.crop2478x3137x1397x0-fitcrop75x95-q9.13bcff.RTS7XI.jpg
  • 22010ec4.fitcrop75x95-q9.e2935a.4.jpg
  • a9c052ad.crop4425x3380x269x0-fitcrop524x400.3a3611.esq_INGEBORGE_0199_.jpg
  • ec2418c8.crop268x268x22x0-fit40xNone-mask_circle.df5f69.4d57e10c..df5f69.d641f253..df5f69.99ecf36b..df5f69.d53349e7..df5f69.12.png
  • arzamas-logo.png
  • 89935c69.crop4682x3170x0x0-fit1248xNone.37d9cf.sn_wave_lighthouse_02_1.jpg
  • ec3ac1fc.crop1535x1535x677x48-fitcrop343x343.2bd431.esq_001_.jpg
  • f1c0f434.crop1155x1155x113x160-fitcrop343x343.c75dac.esq_document_.jpg
  • 91e8fa8c.fitcrop343x343.5c07a6.meduza-main.jpg
  • 25a0dbba.crop949x949x501x40-fitcrop343x343.14fbde.pics_borcht.jpg
  • 9e180586.crop2047x2047x27x811-fitcrop343x343.137812.11.jpg
  • 1fdfffd0.fitcrop343x343.9faf4a.esq_firstvictim_1048x1048.png
  • ef0e0828.crop2216x2216x400x0-fitcrop343x343.ec9180.sanders_dovolen.jpg
  • cc2a6acb.crop3570x3570x787x0-fitcrop343x343.87bbe0.esq_MOD13002_084_.jpg
  • 9f4f03bf.fitcrop343x343.a027ff.111222.png
  • 74373006.fitcrop343x343.92d928.putin-santa-sq.png
  • f0219f0d.crop1451x1451x291x0-fitcrop343x343.3d253e.4176B44.jpg
  • 6d489624.crop1414x1414x842x499-fitcrop343x343.acee06.e078-079.jpg
  • 2e610b79.crop1301x1301x0x228-fitcrop343x343.0df319.esq_1_.jpg
  • 6367e0d4.crop1548x1548x446x477-fitcrop343x343.818b1c.esq_alexandrova_highres_.jpg
  • 1f0e3dad99908345f7439f8ffabdffc4.js
  • f8553c27.crop1598x1598x351x27-fitcrop343x343.c1bba8.esq_Esquire_.jpg
  • 4G9E5aENvOUvowtuGqW0JhWih3GK5mAVwdOgKs0sDUGsJKv9g8UD9EiLB24JX+kChcEed4MKf1aIHj+OSQIIRxSBGJdpgg0s0fFKS7zbGVNlCWNWdkhsyPnlNktvcshmd56YlvZjgoniMNlOoLOFJGpwABUj37IgAA
  • vrVsXjz9MM0wrTDtMJ8xImG6YXpjXnCDMwas0Q65pphyeHJ2d3rl98PD46pc1epWR0biRs9P7lxu5ph25NI9cbPQX1m0teQABUkQEwgAA
  • autoUpdate.adriver.js
  • onScroll.adriver.js
  • .js
  • 809e0f96.crop1240x1240x679x853-fitcrop343x343.868f99.es_iStock_000013492694Large_.jpg
  • ceda660a.crop2306x2306x0x756-fitcrop343x343.748e08.esq_ESQ-PIN98-Lastpage2_.jpg
  • 2ce3149a.fitcrop343x343.4d11f9.1984-sq.jpg
  • 826a7cc6.crop800x800x352x0-fitcrop343x343.456dbe.esquire_preprint_01-04.png
  • 0441cf47.crop1237x1237x61x110-fitcrop343x343.e407ee.esq_3_.jpg
  • zwiBYMOIgLBixEDEkJTw+wxtElu6t5sLmJb1VyTXQUxNhkG6nZiD2WriHMwXIw0V+gf2vUiHAAAAAAFSP7APAAA=
  • rYYAAA==
  • c0d17db6.crop3806x3806x580x53-fitcrop343x343.39be21.sicide3.jpg
  • 6fd06a9f.crop1816x1816x306x373-fitcrop343x343.c9dc79.esq_07_sq.jpg
  • 7c9c50bc.crop1514x1514x394x24-fitcrop343x343.6eff00.pic.jpg
  • 81a9feb3.crop524x524x0x44-fitcrop343x343.01af21.22c14096..01.jpg
  • 866cb332.crop1410x1410x20x242-fitcrop343x343.c62d57.e104.jpg
  • 3822841c.crop1831x1831x3071x0-fitcrop343x343.c788f5.12.jpg
  • 14412b45.crop960x960x0x0-fitcrop343x343.55a527.esq_1_.png
  • 14ae6bda.fitcrop343x343.d245aa.sq.png
  • ddc983c7.crop1452x1452x185x102-fitcrop343x343.b2c2e5.esq_600_2_.jpg
  • 2ddf3922.crop1878x1878x268x0-fitcrop343x343.8705bd.BA-HiRes-15.jpg
  • top100.js
  • analytics.js
  • watch.js
  • hit;mens-network
  • 9b50a4b6.crop3189x3189x1252x527-fitcrop343x343.99da80.KAGINS_BTK_FULL.png
  • collect
  • collect
  • 6f07301f.fitcrop343x343.c40414.sq.png
  • 5e3311e7.crop3177x3177x723x193-fitcrop343x343.d96421.mandy_barker_penalty_theworld.jpg
  • cc023882.crop2969x2969x182x0-fitcrop343x343.39bf35.rexfeatures_3868051a.jpg
  • 841d13a0.crop895x895x9x9-fitcrop343x343.cdfb09.esq_reviso2_.jpg
  • 4e244acc.crop845x845x696x0-fitcrop343x343.22ec29.es_11110387_556081747828080_204340625063823717_o_.jpg
  • handler1.html
  • 651b0883.crop2538x2538x396x0-fitcrop343x343.7280c1.3bff39b6..7280c1.02.jpg
  • 89343170.crop1636x1636x17x157-fitcrop343x343.8f553f.b3.jpg
  • bb13d5ff.crop1327x1327x45x5-fitcrop343x343.e1c0ed.esq_wind-N-Dakota_.jpg
  • aa9bfbc3.crop2407x2407x0x447-fitcrop343x343.1615bf.esq_MW_FLORA_.jpg
  • 89e695bc.fitcrop161x161.61373f.sq.png
  • old.adriver.js
  • autoLoad.adriver.js
  • functions.adriver.js
  • 81ec33a7.crop952x952x197x19-fitcrop161x161.bc3218.22.png
  • hit;mens-network
  • 6034989e.fitcrop161x161-q9.88395a.arbor-sq.jpg
  • e8b638ce.fitcrop161x161-q9.f397cc.sp-sq.jpg
  • f5f9680f.crop678x678x755x84-fitcrop161x161-q9.af47a2.cocktail-kit-02.jpg
  • b6de43d0.crop637x637x200x1-fitcrop161x161-q9.3b23d2.lutschwerkzeug-01.jpg
  • 138afd05.crop1840x1840x879x252-fit50xNone.799ea1.esg_gorbi.jpg
  • f3fa9760.crop884x884x696x108-fit50xNone.ac1653.c56c1bf4..Leonardo_diCaprio_2.jpg
  • 21dd6e27.crop1056x1056x715x14-fit50xNone.15762c.umberto_1.jpg
  • 38412675.crop1925x1925x74x708-fit50xNone.5c03ff.19670201.jpeg
  • 131ab736.fit50xNone.c518ca.Fiction_01.jpg
  • 2ec86637.crop1077x1077x606x0-fit50xNone.b051ba.Screen_Shot_2016-01-22_at_5.40.44_PM.png
  • 749372636
  • 00855fe9.crop1274x1274x1068x779-fit50xNone-q10.1578e7.731484cc..1578e7.RTR4KD21.jpg
  • top100.scn
  • 096d3ea5.fit705xNone.862abf.006056_002.jpg
  • dd02caab.fitcrop162x102.b3acf8.esq_01_Martin_Bergmann-page81_.jpg
  • 1f9989ee.fitcrop162x102.08d706.esq_19_Steven_Lee-page67_.jpg
  • pageconfig
  • f25d165f.fitcrop162x102.aac4af.esq_10_Maria_Taveras-page103_.jpg
  • 26f7e37b.fitcrop162x102.5eeb14.vt_001.jpg
  • 0d5ef7ae.fitcrop162x102.c3ba62.vt_002.jpg
  • df48137f.fitcrop162x102.311fdb.vt_003.jpg
  • bdafb899.crop2427x2427x508x0-fitcrop143x143.ce554e.4.jpg
  • pageview
  • 21ca7406.crop1187x1187x487x0-fitcrop143x143.d23d85.es_7649199268_f90855336b_o-copy_.jpg
  • 643c45d8.crop2951x2951x1891x129-fitcrop143x143.26d9b6.Fiction_01.jpg
  • rle.cgi
  • 17757279.crop2179x2179x78x118-fitcrop143x143.37c089.esq_LightBreak_wavelength_693-1nm_.jpg
  • 5bbc2a56.crop776x776x211x185-fitcrop143x143.6cf581.22c14096..01.jpg
  • searchMeta.adriver.js
  • massLoad.adriver.js
  • getElementsByClassName.js
  • checkFlash.adriver.js
  • 0643ab66.crop675x675x39x0-fitcrop143x143.05975e.23b740e7..08.jpg
  • ac0c0d8d.fitcrop143x143.6dcfc7.bdc2f97b..11.jpg
  • 807a454f.fit111xNone.07d0e4.esq_april.jpg
  • appstore.png
  • play-noizy-video.png
  • rle.cgi

Our browser made a total of 138 requests to load all elements on the main page. We found that 75% of them (104 requests) were addressed to the original, 7% (9 requests) were made to and 4% (6 requests) were made to . The less responsive or slowest element that took the longest time to load (1.6 sec) relates to the external source

Additional info on


The browser has sent 126 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Esquire. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 16 to 1 for JavaScripts and as a result speed up the page load time.











Possible request optimization













Normal result


As for redirects, our browser was forwarded to before it reached this domain.

IP address uses IP address which is currently shared with 4 other domains. The more sites share the same IP address, the higher the host server’s workload is. It is strongly recommended that the host server should be changed or the hosting provider should be requested to give a different (separate) IP address for this domain.

Poor result

IP Trace

DNS records

Type Host Target/ip TTL Other
A 300
A 300
NS 300
NS 300

300 Mname:
Serial: 2038683104
Refresh: 10000
Retry: 2400
Expire: 604800
Minimum-ttl: 3600

Language and encoding

Good result


RU ru language flag


RU ru language flag





Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise can be misinterpreted by Google and other search engines. Our service has detected that Russian is used on the page, and it matches the claimed language. Our system also found out that main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

HTTPS certificate

SSL Certificate has no SSL certificate. Web browsing can be safer with HTTPS connection, so we suggest that it should be obtained for this site.

Poor result

Visitor World Map

Country of origin for 44.5% of all visits is Russia. It’s good for that their server is also located in Russia, as that enables the majority of their visitors to benefit from a much faster page load time.

Good result

Normal result

Social Sharing Optimization

Open Graph description is not detected on the main page of Esquire. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks:

Share this report in social media

Analyze another website