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essentialinsurance.co.uk screenshot

Report Summary

  • 31

    Performance

    Renders faster than
    51% of other websites

  • 83

    Accessibility

    Visual factors better than
    that of 54% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 86

    SEO

    Google-friendlier than
    60% of websites

essentialinsurance.co.uk

Life insurance, income protection, critical illness insurance | Essential Insurance

Page Load Speed

7.4 sec in total

First Response

203 ms

Resources Loaded

7 sec

Page Rendered

197 ms

essentialinsurance.co.uk screenshot

About Website

Welcome to essentialinsurance.co.uk homepage info - get ready to check Essential Insurance best content right away, or after learning these important things about essentialinsurance.co.uk

We believe that buying insurance should be kept simple, our experienced advisors will deal with the paperwork quickly and efficiently saving you time and effort

Visit essentialinsurance.co.uk

Key Findings

We analyzed Essentialinsurance.co.uk page load time and found that the first response time was 203 ms and then it took 7.2 sec to load all DOM resources and completely render a web page. This is a poor result, as 85% of websites can load faster.

Performance Metrics

essentialinsurance.co.uk performance score

31

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value5.0 s

10/100

10%

LCP (Largest Contentful Paint)

Value6.0 s

13/100

25%

SI (Speed Index)

Value10.7 s

7/100

10%

TBT (Total Blocking Time)

Value450 ms

62/100

30%

CLS (Cumulative Layout Shift)

Value0.347

32/100

15%

TTI (Time to Interactive)

Value9.3 s

31/100

10%

Network Requests Diagram

essentialinsurance.co.uk

203 ms

www.essentialinsurance.co.uk

1797 ms

bootstrap.css

109 ms

style.css

215 ms

analytics.js

28 ms

Our browser made a total of 66 requests to load all elements on the main page. We found that 82% of them (54 requests) were addressed to the original Essentialinsurance.co.uk, 5% (3 requests) were made to Google-analytics.com and 5% (3 requests) were made to Fonts.gstatic.com. The less responsive or slowest element that took the longest time to load (1.8 sec) belongs to the original domain Essentialinsurance.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 140.9 kB (15%)

Content Size

956.7 kB

After Optimization

815.7 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialinsurance.co.uk main page is 956.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 60% of websites need less resources to load. Javascripts take 364.0 kB which makes up the majority of the site volume.

HTML Optimization

-80%

Potential reduce by 125.0 kB

  • Original 157.0 kB
  • After minification 154.8 kB
  • After compression 32.0 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 125.0 kB or 80% of the original size.

Image Optimization

-2%

Potential reduce by 7.9 kB

  • Original 334.0 kB
  • After minification 326.1 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essential Insurance images are well optimized though.

JavaScript Optimization

-1%

Potential reduce by 3.5 kB

  • Original 364.0 kB
  • After minification 364.0 kB
  • After compression 360.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-4%

Potential reduce by 4.6 kB

  • Original 101.6 kB
  • After minification 101.3 kB
  • After compression 97.1 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialinsurance.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 28 (46%)

Requests Now

61

After Optimization

33

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 61 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Insurance. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 14 to 1 for JavaScripts and from 9 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

essentialinsurance.co.uk

essentialinsurance.co.uk

203 ms

www.essentialinsurance.co.uk

www.essentialinsurance.co.uk

1797 ms

bootstrap.css

bootstrap.css

109 ms

style.css

style.css

215 ms

analytics.js

analytics.js

28 ms

style.min.css

style.min.css

302 ms

minqueue-5afa7f15-8fcc5296.css

minqueue-5afa7f15-8fcc5296.css

401 ms

minqueue-f05e4a01-6dde35ad.css

minqueue-f05e4a01-6dde35ad.css

303 ms

minqueue-d74b8dff-09e104f3.css

minqueue-d74b8dff-09e104f3.css

308 ms

hoverintent-js.min.js

hoverintent-js.min.js

308 ms

minqueue-19533b16-f6664e8a.js

minqueue-19533b16-f6664e8a.js

422 ms

gingeranalytics.min.js

gingeranalytics.min.js

414 ms

minqueue-4710bf43-f4404698.js

minqueue-4710bf43-f4404698.js

415 ms

css

css

44 ms

jquery.mobile.customized.min.js

jquery.mobile.customized.min.js

406 ms

scripts.js

scripts.js

416 ms

api.js

api.js

42 ms

minqueue-5b21317b-3822b498.js

minqueue-5b21317b-3822b498.js

504 ms

minqueue-15b8d703-f2c51166.js

minqueue-15b8d703-f2c51166.js

621 ms

essential-insurance

essential-insurance

49 ms

collect

collect

13 ms

style.css

style.css

224 ms

style.css

style.css

110 ms

fbevents.js

fbevents.js

94 ms

collect

collect

27 ms

EssentialInsuranceLogo.png

EssentialInsuranceLogo.png

180 ms

spritesheet.png

spritesheet.png

410 ms

Home.png

Home.png

237 ms

button-arrow.png

button-arrow.png

159 ms

button-arrow-green.png

button-arrow-green.png

159 ms

hl_1-01-250x200.png

hl_1-01-250x200.png

159 ms

onefamily-logo-primary-rgb.png

onefamily-logo-primary-rgb.png

284 ms

guardian-new-01.png

guardian-new-01.png

238 ms

canada-life.jpg

canada-life.jpg

282 ms

HSBCLife.png

HSBCLife.png

282 ms

scottish-widows.png

scottish-widows.png

344 ms

lg.png

lg.png

344 ms

vitality.png

vitality.png

356 ms

aegon.png

aegon.png

355 ms

rl.png

rl.png

357 ms

zurich.png

zurich.png

474 ms

partnership.png

partnership.png

459 ms

lv.png

lv.png

470 ms

aviva.png

aviva.png

468 ms

AIG.png

AIG.png

480 ms

why-choose-essential-insurance-1.png

why-choose-essential-insurance-1.png

526 ms

happy-customers.png

happy-customers.png

568 ms

Platinum-Trusted-Service-Award-2024-Badge-1x1-1.jpg

Platinum-Trusted-Service-Award-2024-Badge-1x1-1.jpg

576 ms

let-us-call-you.png

let-us-call-you.png

584 ms

BIBA-300x155.png

BIBA-300x155.png

585 ms

pdg-logo-300x71.png

pdg-logo-300x71.png

601 ms

beechwood-e1520287074642.jpg

beechwood-e1520287074642.jpg

634 ms

arrow.png

arrow.png

680 ms

answer.png

answer.png

690 ms

essential-insurance-we-are-hiring.png

essential-insurance-we-are-hiring.png

702 ms

google-plus.png

google-plus.png

696 ms

twitter.png

twitter.png

719 ms

facebook.png

facebook.png

748 ms

partners.png

partners.png

805 ms

recaptcha__en.js

recaptcha__en.js

93 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

45 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsg-1x4gaVc.ttf

69 ms

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

memQYaGs126MiZpBA-UFUIcVXSCEkx2cmqvXlWq8tWZ0Pw86hd0Rk8ZkWVAexQ.ttf

87 ms

feefo-widget.js

feefo-widget.js

61 ms

essential-arrow-left.png

essential-arrow-left.png

108 ms

essential-arrow-right.png

essential-arrow-right.png

110 ms

Accessibility Review

essentialinsurance.co.uk accessibility score

83

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA input fields do not have accessible names

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

essentialinsurance.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

essentialinsurance.co.uk SEO score

86

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialinsurance.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialinsurance.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialinsurance.co.uk

Open Graph data is detected on the main page of Essential Insurance. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: