Tools & Wizards About Us
essentially.com.au screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 61

    Accessibility

    Visual factors better than
    that of 27% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    36% of websites

  • 84

    SEO

    Google-friendlier than
    53% of websites

essentially.com.au

Essentially® Official Site | Organic Essential Oils and Diffusers

Page Load Speed

3.6 sec in total

First Response

873 ms

Resources Loaded

2.3 sec

Page Rendered

349 ms

essentially.com.au screenshot

About Website

Welcome to essentially.com.au homepage info - get ready to check Essentially best content for Australia right away, or after learning these important things about essentially.com.au

Beautiful organic, pure and natural essential oils, essential oil blends and the best essential oil infused products, sourced and curated from mother nature. Matched with our unique home and car diffu...

Visit essentially.com.au

Key Findings

We analyzed Essentially.com.au page load time and found that the first response time was 873 ms and then it took 2.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 50% of websites can load faster.

Performance Metrics

essentially.com.au performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.0 s

23/100

10%

LCP (Largest Contentful Paint)

Value9.0 s

1/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value21,940 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.089

92/100

15%

TTI (Time to Interactive)

Value34.5 s

0/100

10%

Network Requests Diagram

essentially.com.au

873 ms

Logo_40wht.gif

23 ms

ezimpro350.js

294 ms

Hit2.asp

1069 ms

2.jpg

595 ms

Our browser made a total of 22 requests to load all elements on the main page. We found that 82% of them (18 requests) were addressed to the original Essentially.com.au, 9% (2 requests) were made to Google-analytics.com and 5% (1 request) were made to Google.com. The less responsive or slowest element that took the longest time to load (1.5 sec) belongs to the original domain Essentially.com.au.

Page Optimization Overview & Recommendations

Page size can be reduced by 83.7 kB (49%)

Content Size

170.7 kB

After Optimization

87.1 kB

  • HTML
  • Images
  • JavaScript

In fact, the total size of Essentially.com.au main page is 170.7 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 20% of websites need less resources to load. Images take 78.1 kB which makes up the majority of the site volume.

HTML Optimization

-83%

Potential reduce by 35.4 kB

  • Original 42.7 kB
  • After minification 34.6 kB
  • After compression 7.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 8.1 kB, which is 19% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 35.4 kB or 83% of the original size.

Image Optimization

-26%

Potential reduce by 20.2 kB

  • Original 78.1 kB
  • After minification 57.9 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Obviously, Essentially needs image optimization as it can save up to 20.2 kB or 26% of the original volume. The most popular and efficient tools for JPEG and PNG image optimization are Jpegoptim and PNG Crush.

JavaScript Optimization

-56%

Potential reduce by 28.0 kB

  • Original 49.9 kB
  • After minification 41.7 kB
  • After compression 21.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 28.0 kB or 56% of the original size.

Requests Breakdown

We found no issues to fix!

Requests Now

21

After Optimization

21

  • Images
  • JavaScript

The browser has sent 21 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essentially. According to our analytics all requests are already optimized.

Network Requests Diagram

essentially.com.au

essentially.com.au

873 ms

Logo_40wht.gif

Logo_40wht.gif

23 ms

ezimpro350.js

ezimpro350.js

294 ms

Hit2.asp

Hit2.asp

1069 ms

2.jpg

2.jpg

595 ms

creams_sml.jpg

creams_sml.jpg

596 ms

eye2_sml.jpg

eye2_sml.jpg

592 ms

dead-sea-mineral-mud_sml.jpg

dead-sea-mineral-mud_sml.jpg

590 ms

aromamassage_sml.jpg

aromamassage_sml.jpg

874 ms

cleanse.jpg

cleanse.jpg

596 ms

mineral-makeup-pic.gif

mineral-makeup-pic.gif

1459 ms

3.jpg

3.jpg

897 ms

4.jpg

4.jpg

886 ms

1_homeLayer19.jpg

1_homeLayer19.jpg

882 ms

bunny-green-cover.jpg

bunny-green-cover.jpg

884 ms

ausbush-society-2.jpg

ausbush-society-2.jpg

1159 ms

gocourses2.gif

gocourses2.gif

1178 ms

aroma-tools2.jpg

aroma-tools2.jpg

1184 ms

joinasmember-home.jpg

joinasmember-home.jpg

1173 ms

5-home.jpg

5-home.jpg

1183 ms

ga.js

ga.js

14 ms

__utm.gif

__utm.gif

11 ms

Accessibility Review

essentially.com.au accessibility score

61

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

High

[aria-hidden="true"] elements contain focusable descendents

High

ARIA input fields do not have accessible names

High

Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

High

[aria-*] attributes do not have valid values

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Best Practices

essentially.com.au best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

essentially.com.au SEO score

84

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    N/A

  • Encoding

    ISO-8859-1

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentially.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and neither this language nor any other was claimed in <html> or <meta> tags. Our system also found out that Essentially.com.au main page’s claimed encoding is iso-8859-1. Changing it to UTF-8 can be a good choice, as this format is commonly used for encoding all over the web and thus their visitors won’t have any troubles with symbol transcription or reading.

Social Sharing Optimization

essentially.com.au

Open Graph description is not detected on the main page of Essentially. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: