Tools & Wizards About Us
essentialoilsdirect.co.uk screenshot

Report Summary

  • 53

    Performance

    Renders faster than
    70% of other websites

  • 75

    Accessibility

    Visual factors better than
    that of 41% of websites

  • 58

    Best Practices

    More advanced features
    available than in
    20% of websites

  • 75

    SEO

    Google-friendlier than
    32% of websites

essentialoilsdirect.co.uk

Essential Oils Direct | UK Essential Oil Supplies | Retail, Wholesale & Bulk

Page Load Speed

2.6 sec in total

First Response

258 ms

Resources Loaded

2 sec

Page Rendered

267 ms

essentialoilsdirect.co.uk screenshot

About Website

Welcome to essentialoilsdirect.co.uk homepage info - get ready to check Essential Oils Direct best content for United Kingdom right away, or after learning these important things about essentialoilsdirect.co.uk

Best place to buy Essential Oils & Aromatherapy Products - Fast UK Delivery. Retail - Wholesale - Bulk. Established 1993. ATC member.

Visit essentialoilsdirect.co.uk

Key Findings

We analyzed Essentialoilsdirect.co.uk page load time and found that the first response time was 258 ms and then it took 2.3 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

essentialoilsdirect.co.uk performance score

53

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.4 s

39/100

10%

LCP (Largest Contentful Paint)

Value7.5 s

4/100

25%

SI (Speed Index)

Value5.0 s

64/100

10%

TBT (Total Blocking Time)

Value190 ms

91/100

30%

CLS (Cumulative Layout Shift)

Value0.205

60/100

15%

TTI (Time to Interactive)

Value7.3 s

49/100

10%

Network Requests Diagram

essentialoilsdirect.co.uk

258 ms

www.essentialoilsdirect.co.uk

669 ms

eol7wwq.js

168 ms

classic_green.css

407 ms

shopping.js

477 ms

Our browser made a total of 38 requests to load all elements on the main page. We found that 66% of them (25 requests) were addressed to the original Essentialoilsdirect.co.uk, 16% (6 requests) were made to and 5% (2 requests) were made to Use.typekit.net. The less responsive or slowest element that took the longest time to load (703 ms) belongs to the original domain Essentialoilsdirect.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 137.7 kB (46%)

Content Size

297.8 kB

After Optimization

160.0 kB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialoilsdirect.co.uk main page is 297.8 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. Images take 126.4 kB which makes up the majority of the site volume.

HTML Optimization

-78%

Potential reduce by 27.8 kB

  • Original 35.6 kB
  • After minification 33.7 kB
  • After compression 7.7 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 27.8 kB or 78% of the original size.

Image Optimization

-9%

Potential reduce by 11.1 kB

  • Original 126.4 kB
  • After minification 115.3 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essential Oils Direct images are well optimized though.

JavaScript Optimization

-68%

Potential reduce by 64.2 kB

  • Original 94.8 kB
  • After minification 76.7 kB
  • After compression 30.6 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 64.2 kB or 68% of the original size.

CSS Optimization

-85%

Potential reduce by 34.7 kB

  • Original 41.0 kB
  • After minification 32.1 kB
  • After compression 6.3 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialoilsdirect.co.uk needs all CSS files to be minified and compressed as it can save up to 34.7 kB or 85% of the original size.

Requests Breakdown

Number of requests can be reduced by 18 (64%)

Requests Now

28

After Optimization

10

  • Images
  • JavaScript
  • CSS

The browser has sent 28 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Oils Direct. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 8 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

essentialoilsdirect.co.uk

essentialoilsdirect.co.uk

258 ms

www.essentialoilsdirect.co.uk

www.essentialoilsdirect.co.uk

669 ms

eol7wwq.js

eol7wwq.js

168 ms

classic_green.css

classic_green.css

407 ms

shopping.js

shopping.js

477 ms

menu.js

menu.js

323 ms

ajax.js

ajax.js

241 ms

blocks.js

blocks.js

241 ms

compare.js

compare.js

164 ms

mouse_coords.js

mouse_coords.js

247 ms

d

d

277 ms

ga.js

ga.js

62 ms

block-bgr.gif

block-bgr.gif

165 ms

block-t-bgr.gif

block-t-bgr.gif

105 ms

tr.gif

tr.gif

103 ms

eodlogo_30072015_1.jpg

eodlogo_30072015_1.jpg

323 ms

bg-menu_active.jpg

bg-menu_active.jpg

164 ms

bg-menu.jpg

bg-menu.jpg

104 ms

tree_top.gif

tree_top.gif

191 ms

tree_line.gif

tree_line.gif

191 ms

tree_begin.gif

tree_begin.gif

167 ms

tree_end.gif

tree_end.gif

209 ms

scented%20candle%20and%20reed%20diffusers%20half%20price.jpg

scented%20candle%20and%20reed%20diffusers%20half%20price.jpg

703 ms

paypal_logo.png

paypal_logo.png

698 ms

facebook.png

facebook.png

481 ms

twitter.png

twitter.png

568 ms

va_cookies.png

va_cookies.png

200 ms

buttonClose.png

buttonClose.png

207 ms

xF+1CbaJ

xF+1CbaJ

51 ms

O+f+Av4nrYN

O+f+Av4nrYN

48 ms

4i9s2bZZ

4i9s2bZZ

48 ms

__utm.gif

__utm.gif

17 ms

O+f+Av4nrYN

O+f+Av4nrYN

10 ms

wFct22XQ==

wFct22XQ==

9 ms

iL2zZtlk=

iL2zZtlk=

8 ms

collect

collect

56 ms

p.gif

p.gif

123 ms

ga-audiences

ga-audiences

37 ms

Accessibility Review

essentialoilsdirect.co.uk accessibility score

75

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best Practices

essentialoilsdirect.co.uk best practices score

58

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

User Experience

Impact

Issue

High

Displays images with incorrect aspect ratio

High

Serves images with low resolution

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

essentialoilsdirect.co.uk SEO score

75

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialoilsdirect.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialoilsdirect.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialoilsdirect.co.uk

Open Graph description is not detected on the main page of Essential Oils Direct. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: