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essentialretail.com.au screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 92

    Accessibility

    Visual factors better than
    that of 78% of websites

  • 92

    Best Practices

    More advanced features
    available than in
    80% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

essentialretail.com.au

Essential workers, Essential Support | Retail health and wellbeing

Page Load Speed

4.4 sec in total

First Response

100 ms

Resources Loaded

3.2 sec

Page Rendered

1.1 sec

essentialretail.com.au screenshot

About Website

Welcome to essentialretail.com.au homepage info - get ready to check Essential Retail best content right away, or after learning these important things about essentialretail.com.au

The health and wellbeing of 1.5 million retail workers deserves attention. Australian retail is facing an increase in physical and mental health issues.

Visit essentialretail.com.au

Key Findings

We analyzed Essentialretail.com.au page load time and found that the first response time was 100 ms and then it took 4.3 sec to load all DOM resources and completely render a web page. This is a poor result, as 70% of websites can load faster.

Performance Metrics

essentialretail.com.au performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.5 s

35/100

10%

LCP (Largest Contentful Paint)

Value9.7 s

0/100

25%

SI (Speed Index)

Value11.2 s

5/100

10%

TBT (Total Blocking Time)

Value1,660 ms

11/100

30%

CLS (Cumulative Layout Shift)

Value0.074

95/100

15%

TTI (Time to Interactive)

Value12.2 s

15/100

10%

Network Requests Diagram

essentialretail.com.au

100 ms

essentialretail.com.au

763 ms

sdm_wp_styles.css

19 ms

style.min.css

33 ms

yui3.css

36 ms

Our browser made a total of 75 requests to load all elements on the main page. We found that 76% of them (57 requests) were addressed to the original Essentialretail.com.au, 8% (6 requests) were made to Fonts.gstatic.com and 5% (4 requests) were made to Googletagmanager.com. The less responsive or slowest element that took the longest time to load (1.9 sec) relates to the external source Fonts.gstatic.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 594.4 kB (33%)

Content Size

1.8 MB

After Optimization

1.2 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Essentialretail.com.au main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 80% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 845.8 kB which makes up the majority of the site volume.

HTML Optimization

-82%

Potential reduce by 86.5 kB

  • Original 105.8 kB
  • After minification 102.7 kB
  • After compression 19.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 86.5 kB or 82% of the original size.

Image Optimization

-9%

Potential reduce by 72.8 kB

  • Original 845.8 kB
  • After minification 773.0 kB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Essential Retail images are well optimized though.

JavaScript Optimization

-45%

Potential reduce by 268.0 kB

  • Original 589.4 kB
  • After minification 584.6 kB
  • After compression 321.3 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. It is highly recommended that all JavaScript files should be compressed and minified as it can save up to 268.0 kB or 45% of the original size.

CSS Optimization

-61%

Potential reduce by 167.1 kB

  • Original 274.9 kB
  • After minification 267.0 kB
  • After compression 107.8 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essentialretail.com.au needs all CSS files to be minified and compressed as it can save up to 167.1 kB or 61% of the original size.

Requests Breakdown

Number of requests can be reduced by 42 (68%)

Requests Now

62

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 62 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essential Retail. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 26 to 1 for JavaScripts and from 18 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

essentialretail.com.au

essentialretail.com.au

100 ms

essentialretail.com.au

essentialretail.com.au

763 ms

sdm_wp_styles.css

sdm_wp_styles.css

19 ms

style.min.css

style.min.css

33 ms

yui3.css

yui3.css

36 ms

fl-slideshow.min.css

fl-slideshow.min.css

38 ms

style.css

style.css

35 ms

all.min.css

all.min.css

38 ms

jquery.bxslider.css

jquery.bxslider.css

49 ms

3248-layout.css

3248-layout.css

51 ms

settings.css

settings.css

63 ms

f788f4e00fd62e625514e475ca401869-layout-bundle.css

f788f4e00fd62e625514e475ca401869-layout-bundle.css

58 ms

jquery.magnificpopup.min.css

jquery.magnificpopup.min.css

69 ms

bootstrap-4.min.css

bootstrap-4.min.css

70 ms

skin-5f6981bd1cd2d.css

skin-5f6981bd1cd2d.css

79 ms

style.css

style.css

79 ms

animate.min.css

animate.min.css

84 ms

css

css

90 ms

jquery.min.js

jquery.min.js

86 ms

jquery-migrate.min.js

jquery-migrate.min.js

88 ms

imagesloaded.min.js

imagesloaded.min.js

87 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

123 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

159 ms

sdm_wp_scripts.js

sdm_wp_scripts.js

122 ms

js

js

317 ms

classic-10_7.css

classic-10_7.css

86 ms

mc-validate.js

mc-validate.js

193 ms

css

css

191 ms

yui3.min.js

yui3.min.js

118 ms

fl-slideshow.min.js

fl-slideshow.min.js

116 ms

jquery.waypoints.min.js

jquery.waypoints.min.js

115 ms

jquery.easing.min.js

jquery.easing.min.js

146 ms

jquery.fitvids.min.js

jquery.fitvids.min.js

147 ms

jquery.bxslider.min.js

jquery.bxslider.min.js

148 ms

3248-layout.js

3248-layout.js

150 ms

jquery.ba-throttle-debounce.min.js

jquery.ba-throttle-debounce.min.js

148 ms

c95739b4c89ba1fb7a5a53acdedb2090-layout-bundle.js

c95739b4c89ba1fb7a5a53acdedb2090-layout-bundle.js

150 ms

jquery.magnificpopup.min.js

jquery.magnificpopup.min.js

152 ms

bootstrap-4.min.js

bootstrap-4.min.js

188 ms

theme.min.js

theme.min.js

189 ms

gtm.js

gtm.js

1661 ms

fbevents.js

fbevents.js

1665 ms

NRA-Logo-Horizontal-Charcoal-500x238.png

NRA-Logo-Horizontal-Charcoal-500x238.png

1641 ms

Backgrounds-2-06-1.png

Backgrounds-2-06-1.png

1642 ms

Mask-02-300x300.png

Mask-02-300x300.png

1641 ms

Siren-03.png

Siren-03.png

1638 ms

Untitled-design-1.png

Untitled-design-1.png

1641 ms

Untitled-design-3.png

Untitled-design-3.png

1637 ms

Fist-04.png

Fist-04.png

1642 ms

health-200px.png

health-200px.png

1644 ms

Backgrounds-2-04.png

Backgrounds-2-04.png

1644 ms

Backgrounds-08.png

Backgrounds-08.png

1701 ms

covid1-500x281-landscape.jpg

covid1-500x281-landscape.jpg

1645 ms

shutterstock_1364480018-500x333-landscape.jpg

shutterstock_1364480018-500x333-landscape.jpg

1645 ms

4-500x500-landscape.png

4-500x500-landscape.png

1696 ms

3-1-500x500-landscape.png

3-1-500x500-landscape.png

1703 ms

Untitled-design-9-500x261-landscape.png

Untitled-design-9-500x261-landscape.png

1699 ms

dealing-with-customer-difficulties-500x333-landscape.jpg

dealing-with-customer-difficulties-500x333-landscape.jpg

1698 ms

NRA-Logo-Stacked-NEW-dk-325x500.png

NRA-Logo-Stacked-NEW-dk-325x500.png

1699 ms

NRA-Logo-Stacked_White-333x500.png

NRA-Logo-Stacked_White-333x500.png

1705 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

1577 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtZ6Hw5aX8.ttf

1883 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

1884 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCuM73w5aX8.ttf

1906 ms

va9B4kDNxMZdWfMOD5VnFK_eRhf_.ttf

va9B4kDNxMZdWfMOD5VnFK_eRhf_.ttf

1906 ms

va9B4kDNxMZdWfMOD5VnLK3eRhf_.ttf

va9B4kDNxMZdWfMOD5VnLK3eRhf_.ttf

1905 ms

Ultimate-Icons.ttf

Ultimate-Icons.ttf

1576 ms

fa-solid-900.woff

fa-solid-900.woff

1578 ms

fa-regular-400.woff

fa-regular-400.woff

1574 ms

fa-brands-400.woff

fa-brands-400.woff

1882 ms

D-DIN.ttf

D-DIN.ttf

1905 ms

js

js

401 ms

analytics.js

analytics.js

422 ms

destination

destination

235 ms

events.js

events.js

236 ms

Accessibility Review

essentialretail.com.au accessibility score

92

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-hidden="true"] elements contain focusable descendents

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Links do not have a discernible name

Best Practices

essentialretail.com.au best practices score

92

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

essentialretail.com.au SEO score

92

Search Engine Optimization Advices

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essentialretail.com.au can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essentialretail.com.au main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essentialretail.com.au

Open Graph data is detected on the main page of Essential Retail. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: