Tools & Wizards About Us
essity.com screenshot

Report Summary

  • 17

    Performance

    Renders faster than
    32% of other websites

  • 73

    Accessibility

    Visual factors better than
    that of 38% of websites

  • 83

    Best Practices

    More advanced features
    available than in
    55% of websites

  • 79

    SEO

    Google-friendlier than
    40% of websites

essity.com

Essity - A leading global hygiene and health company | Global Corporate

Page Load Speed

3.6 sec in total

First Response

1.2 sec

Resources Loaded

2 sec

Page Rendered

368 ms

essity.com screenshot

About Website

Visit essity.com now to see the best up-to-date Essity content for India and also check out these interesting facts you probably never knew about essity.com

We develop, produce and sell products and solutions within the Business Areas Personal Care, Consumer Tissue and Professional Hygiene.

Visit essity.com

Key Findings

We analyzed Essity.com page load time and found that the first response time was 1.2 sec and then it took 2.4 sec to load all DOM resources and completely render a web page. This is quite a good result, as only 45% of websites can load faster.

Performance Metrics

essity.com performance score

17

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.3 s

18/100

10%

LCP (Largest Contentful Paint)

Value30.8 s

0/100

25%

SI (Speed Index)

Value15.8 s

0/100

10%

TBT (Total Blocking Time)

Value5,210 ms

0/100

30%

CLS (Cumulative Layout Shift)

Value0.051

99/100

15%

TTI (Time to Interactive)

Value33.3 s

0/100

10%

Network Requests Diagram

www.essity.com

1206 ms

OtAutoBlock.js

169 ms

otSDKStub.js

194 ms

app.css

139 ms

jquery.min.js

95 ms

Our browser made a total of 32 requests to load all elements on the main page. We found that 6% of them (2 requests) were addressed to the original Essity.com, 47% (15 requests) were made to Essity-images.essity.com and 25% (8 requests) were made to Masdpstatic.azureedge.net. The less responsive or slowest element that took the longest time to load (1.2 sec) belongs to the original domain Essity.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 81.7 kB (56%)

Content Size

145.0 kB

After Optimization

63.3 kB

  • HTML
  • JavaScript
  • CSS

In fact, the total size of Essity.com main page is 145.0 kB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 35% of websites need less resources to load. HTML takes 95.9 kB which makes up the majority of the site volume.

HTML Optimization

-85%

Potential reduce by 81.6 kB

  • Original 95.9 kB
  • After minification 69.8 kB
  • After compression 14.3 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.0 kB, which is 27% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 81.6 kB or 85% of the original size.

JavaScript Optimization

-0%

Potential reduce by 33 B

  • Original 19.6 kB
  • After minification 19.6 kB
  • After compression 19.5 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 58 B

  • Original 29.5 kB
  • After minification 29.5 kB
  • After compression 29.5 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Essity.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 6 (50%)

Requests Now

12

After Optimization

6

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 12 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Essity. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 7 to 1 for JavaScripts and as a result speed up the page load time.

Network Requests Diagram

www.essity.com

www.essity.com

1206 ms

OtAutoBlock.js

OtAutoBlock.js

169 ms

otSDKStub.js

otSDKStub.js

194 ms

app.css

app.css

139 ms

jquery.min.js

jquery.min.js

95 ms

select2.min.js

select2.min.js

92 ms

main.js

main.js

79 ms

243652f0-45aa-4193-a147-291d1592994a.json

243652f0-45aa-4193-a147-291d1592994a.json

242 ms

logo-essity.svg

logo-essity.svg

52 ms

Graphik-Regular.otf

Graphik-Regular.otf

55 ms

tork-300x300.jpg

tork-300x300.jpg

186 ms

stock-arrow-unchanged.svg

stock-arrow-unchanged.svg

293 ms

Graphik-Medium.otf

Graphik-Medium.otf

104 ms

_essity-icons.woff

_essity-icons.woff

296 ms

tena-300x300.jpg

tena-300x300.jpg

167 ms

jobst-300x300.jpg

jobst-300x300.jpg

168 ms

leukoplast-300x300.jpg

leukoplast-300x300.jpg

168 ms

libero-300x300.jpg

libero-300x300.jpg

167 ms

libresse-300x300.jpg

libresse-300x300.jpg

167 ms

lotus-300x300.jpg

lotus-300x300.jpg

167 ms

nosotras-300x300.jpg

nosotras-300x300.jpg

167 ms

saba-300x300.jpg

saba-300x300.jpg

167 ms

tempo.jpg

tempo.jpg

167 ms

vinda-300x300.jpg

vinda-300x300.jpg

166 ms

zewa-300x300.jpg

zewa-300x300.jpg

167 ms

2017-q-2-report-1440w.png

2017-q-2-report-1440w.png

167 ms

2017-q-1-report-1440w.jpg

2017-q-1-report-1440w.jpg

167 ms

annualreport2021-cover1-1920x1080.jpg

annualreport2021-cover1-1920x1080.jpg

166 ms

main-datalayer.js

main-datalayer.js

437 ms

essity-logo-white.svg

essity-logo-white.svg

85 ms

location

location

170 ms

Graphik-Semibold.otf

Graphik-Semibold.otf

90 ms

Accessibility Review

essity.com accessibility score

73

Accessibility Issues

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

[aria-*] attributes do not match their roles

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Buttons do not have an accessible name

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

essity.com best practices score

83

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

SEO Factors

essity.com SEO score

79

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Links do not have descriptive text

High

Image elements do not have [alt] attributes

Crawling and Indexing

To appear in search results, crawlers need access to your app.

Impact

Issue

High

Links are not crawlable

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Essity.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Essity.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

essity.com

Open Graph data is detected on the main page of Essity. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: