Tools & Wizards About Us
esterling.co.uk screenshot

Report Summary

  • 23

    Performance

    Renders faster than
    41% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 92

    SEO

    Google-friendlier than
    74% of websites

esterling.co.uk

SEO & Web Design | Digital Agency Birmingham | eSterling Ltd

Page Load Speed

3.1 sec in total

First Response

182 ms

Resources Loaded

2.4 sec

Page Rendered

514 ms

esterling.co.uk screenshot

About Website

Welcome to esterling.co.uk homepage info - get ready to check ESterling best content for United Kingdom right away, or after learning these important things about esterling.co.uk

eSterling is a Web Design and Digital Marketing agency based in Birmingham, West Midlands, UK. Call 0121 766 8087 and we can help you discover your next customer.

Visit esterling.co.uk

Key Findings

We analyzed Esterling.co.uk page load time and found that the first response time was 182 ms and then it took 3 sec to load all DOM resources and completely render a web page. This is a poor result, as 55% of websites can load faster.

Performance Metrics

esterling.co.uk performance score

23

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value4.1 s

22/100

10%

LCP (Largest Contentful Paint)

Value15.4 s

0/100

25%

SI (Speed Index)

Value11.9 s

4/100

10%

TBT (Total Blocking Time)

Value1,170 ms

21/100

30%

CLS (Cumulative Layout Shift)

Value0.095

91/100

15%

TTI (Time to Interactive)

Value16.3 s

5/100

10%

Network Requests Diagram

esterling.co.uk

182 ms

www.esterling.co.uk

157 ms

www.esterling.co.uk

438 ms

js

59 ms

css

36 ms

Our browser made a total of 114 requests to load all elements on the main page. We found that 70% of them (80 requests) were addressed to the original Esterling.co.uk, 8% (9 requests) were made to Fonts.gstatic.com and 3% (3 requests) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (767 ms) belongs to the original domain Esterling.co.uk.

Page Optimization Overview & Recommendations

Page size can be reduced by 112.3 kB (6%)

Content Size

1.8 MB

After Optimization

1.7 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Esterling.co.uk main page is 1.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 70% of websites need less resources to load. Images take 1.4 MB which makes up the majority of the site volume.

HTML Optimization

-84%

Potential reduce by 67.0 kB

  • Original 80.0 kB
  • After minification 53.8 kB
  • After compression 13.1 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. This page needs HTML code to be minified as it can gain 26.2 kB, which is 33% of the original size. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 67.0 kB or 84% of the original size.

Image Optimization

-3%

Potential reduce by 43.6 kB

  • Original 1.4 MB
  • After minification 1.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. ESterling images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 1.7 kB

  • Original 368.6 kB
  • After minification 368.6 kB
  • After compression 366.9 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-0%

Potential reduce by 0 B

  • Original 10.9 kB
  • After minification 10.9 kB
  • After compression 10.9 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Esterling.co.uk has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 49 (50%)

Requests Now

98

After Optimization

49

  • AJAX
  • Images
  • JavaScript
  • CSS

The browser has sent 98 CSS, Javascripts, AJAX and image requests in order to completely render the main page of ESterling. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 35 to 1 for JavaScripts and from 16 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

esterling.co.uk

esterling.co.uk

182 ms

www.esterling.co.uk

www.esterling.co.uk

157 ms

www.esterling.co.uk

www.esterling.co.uk

438 ms

js

js

59 ms

css

css

36 ms

css

css

51 ms

css

css

32 ms

style.min.css

style.min.css

82 ms

all.css

all.css

54 ms

font-awesome.min.css

font-awesome.min.css

230 ms

ionicons.css

ionicons.css

316 ms

settings.css

settings.css

310 ms

layers.css

layers.css

305 ms

navigation.css

navigation.css

311 ms

owl.carousel.css

owl.carousel.css

313 ms

lightcase.css

lightcase.css

316 ms

isotope.css

isotope.css

386 ms

mqueries.css

mqueries.css

383 ms

custom-min.min.css

custom-min.min.css

386 ms

api.js

api.js

76 ms

local.adguard.org

local.adguard.org

90 ms

local.adguard.org

local.adguard.org

90 ms

script.js

script.js

441 ms

214789.js

214789.js

74 ms

jquery-2.1.4.min.js

jquery-2.1.4.min.js

487 ms

jquery.easing.1.3.js

jquery.easing.1.3.js

387 ms

jquery.visible.min.js

jquery.visible.min.js

379 ms

jquery.themepunch.tools.min.js

jquery.themepunch.tools.min.js

571 ms

jquery.themepunch.revolution.min.js

jquery.themepunch.revolution.min.js

487 ms

revolution.extension.slideanims.min.js

revolution.extension.slideanims.min.js

485 ms

revolution.extension.layeranimation.min.js

revolution.extension.layeranimation.min.js

487 ms

revolution.extension.navigation.min.js

revolution.extension.navigation.min.js

487 ms

revolution.extension.video.min.js

revolution.extension.video.min.js

582 ms

revolution.extension.actions.min.js

revolution.extension.actions.min.js

570 ms

tweenMax.js

tweenMax.js

654 ms

jquery.backgroundparallax.min.js

jquery.backgroundparallax.min.js

582 ms

jquery.isotope.min.js

jquery.isotope.min.js

569 ms

jquery.imagesloaded.min.js

jquery.imagesloaded.min.js

656 ms

jquery.owl.carousel.js

jquery.owl.carousel.js

656 ms

jquery.lightcase.min.js

jquery.lightcase.min.js

655 ms

script.js

script.js

656 ms

smart-nav.js

smart-nav.js

653 ms

form-validation.min.js

form-validation.min.js

734 ms

js

js

218 ms

reviews.js

reviews.js

734 ms

reviews.css

reviews.css

752 ms

analytics.js

analytics.js

29 ms

js

js

83 ms

collect

collect

22 ms

recaptcha__en.js

recaptcha__en.js

143 ms

collect

collect

173 ms

ga-audiences

ga-audiences

15 ms

fbevents.js

fbevents.js

15 ms

323828897991259

323828897991259

138 ms

hotjar-492448.js

hotjar-492448.js

118 ms

bat.js

bat.js

153 ms

fscript.js

fscript.js

115 ms

PartnerBadgeClickable.svg

PartnerBadgeClickable.svg

43 ms

logo-scroll.png

logo-scroll.png

279 ms

logo-dark.png

logo-dark.png

294 ms

logo-light.png

logo-light.png

294 ms

birmingham-web-design.jpg

birmingham-web-design.jpg

567 ms

seo-birmingham.jpg

seo-birmingham.jpg

420 ms

responsive-design.jpg

responsive-design.jpg

426 ms

ecommerce-birmingham.jpg

ecommerce-birmingham.jpg

429 ms

cms.jpg

cms.jpg

427 ms

ilg.jpg

ilg.jpg

431 ms

phoenix.jpg

phoenix.jpg

572 ms

landowner.jpg

landowner.jpg

577 ms

jll.jpg

jll.jpg

503 ms

zunsport.jpg

zunsport.jpg

506 ms

bryte.jpg

bryte.jpg

586 ms

daisy.jpg

daisy.jpg

579 ms

mf.jpg

mf.jpg

659 ms

ilg.png

ilg.png

642 ms

phoenix.png

phoenix.png

626 ms

wb.png

wb.png

629 ms

police.png

police.png

632 ms

jl.png

jl.png

640 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Hw5aX8.ttf

157 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCs16Hw5aX8.ttf

157 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCtr6Xw5aX8.ttf

157 ms

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

JTUHjIg1_i6t8kCHKm4532VJOt5-QNFgpCu173w5aX8.ttf

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsjZ0B4gaVc.ttf

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsiH0B4gaVc.ttf

156 ms

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

memSYaGs126MiZpBA-UvWbX2vVnXBbObj2OVZyOOSr4dVJWUgsgH1x4gaVc.ttf

219 ms

fontawesome-webfont.woff

fontawesome-webfont.woff

767 ms

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-MoFoq92mQ.ttf

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-MoFoq92mQ.ttf

148 ms

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-C0Coq92mQ.ttf

0QI8MX1D_JOuMw_hLdO6T2wV9KnW-C0Coq92mQ.ttf

147 ms

ionicons.ttf

ionicons.ttf

708 ms

bryte.png

bryte.png

609 ms

emi.png

emi.png

613 ms

enertech.png

enertech.png

616 ms

modules.404c8789d11e259a4872.js

modules.404c8789d11e259a4872.js

134 ms

tracking.js

tracking.js

132 ms

mf.png

mf.png

600 ms

gorillaz.png

gorillaz.png

623 ms

zunsport.png

zunsport.png

622 ms

lumenautica.png

lumenautica.png

644 ms

rco.png

rco.png

644 ms

atec.png

atec.png

674 ms

jll.png

jll.png

638 ms

land.png

land.png

609 ms

tdn.png

tdn.png

610 ms

gc.png

gc.png

605 ms

trends.png

trends.png

606 ms

google.png

google.png

651 ms

analytics.png

analytics.png

543 ms

home-intro.jpg

home-intro.jpg

616 ms

home-seo.jpg

home-seo.jpg

623 ms

web-design.jpg

web-design.jpg

548 ms

internet-services.jpg

internet-services.jpg

608 ms

icon.png

icon.png

535 ms

loader.gif

loader.gif

79 ms

Accessibility Review

esterling.co.uk accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Best practices

These items highlight common accessibility best practices.

Impact

Issue

High

[user-scalable="no"] is used in the <meta name="viewport"> element or the [maximum-scale] attribute is less than 5.

Best Practices

esterling.co.uk best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

SEO Factors

esterling.co.uk SEO score

92

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Esterling.co.uk can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Esterling.co.uk main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

esterling.co.uk

Open Graph description is not detected on the main page of ESterling. Lack of Open Graph description can be counter-productive for their social media presence, as such a description allows converting a website homepage (or other pages) into good-looking, rich and well-structured posts, when it is being shared on Facebook and other social media. For example, adding the following code snippet into HTML <head> tag will help to represent this web page correctly in social networks: