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ethicalelephant.com screenshot

Report Summary

  • 18

    Performance

    Renders faster than
    34% of other websites

  • 79

    Accessibility

    Visual factors better than
    that of 47% of websites

  • 75

    Best Practices

    More advanced features
    available than in
    35% of websites

  • 90

    SEO

    Google-friendlier than
    68% of websites

ethicalelephant.com

ethical elephant ~ inspiring meaningful habits for positive change

Page Load Speed

6.8 sec in total

First Response

98 ms

Resources Loaded

1 sec

Page Rendered

5.6 sec

ethicalelephant.com screenshot

About Website

Welcome to ethicalelephant.com homepage info - get ready to check Ethical Elephant best content for United States right away, or after learning these important things about ethicalelephant.com

Navigate through conscious and cruelty-free living with ethical elephant's searchable brand directory, resources, and eco-product guides!

Visit ethicalelephant.com

Key Findings

We analyzed Ethicalelephant.com page load time and found that the first response time was 98 ms and then it took 6.7 sec to load all DOM resources and completely render a web page. This is a poor result, as 80% of websites can load faster.

Performance Metrics

ethicalelephant.com performance score

18

Measured Metrics

name

value

score

weighting

FCP (First Contentful Paint)

Value3.3 s

41/100

10%

LCP (Largest Contentful Paint)

Value9.1 s

1/100

25%

SI (Speed Index)

Value8.7 s

16/100

10%

TBT (Total Blocking Time)

Value3,120 ms

2/100

30%

CLS (Cumulative Layout Shift)

Value0.151

76/100

15%

TTI (Time to Interactive)

Value23.5 s

1/100

10%

Network Requests Diagram

ethicalelephant.com

98 ms

ethicalelephant.com

150 ms

js

69 ms

wp-emoji-release.min.js

23 ms

frontend.min.css

37 ms

Our browser made a total of 95 requests to load all elements on the main page. We found that 96% of them (91 requests) were addressed to the original Ethicalelephant.com, 1% (1 request) were made to Googletagmanager.com and 1% (1 request) were made to Fonts.googleapis.com. The less responsive or slowest element that took the longest time to load (271 ms) belongs to the original domain Ethicalelephant.com.

Page Optimization Overview & Recommendations

Page size can be reduced by 288.7 kB (5%)

Content Size

5.8 MB

After Optimization

5.5 MB

  • HTML
  • Images
  • JavaScript
  • CSS

In fact, the total size of Ethicalelephant.com main page is 5.8 MB. This result falls beyond the top 1M of websites and identifies a large and not optimized web page that may take ages to load. 75% of websites need less resources to load and that’s why Accessify’s recommendations for optimization and resource minification can be helpful for this project. Images take 5.3 MB which makes up the majority of the site volume.

HTML Optimization

-89%

Potential reduce by 280.3 kB

  • Original 315.0 kB
  • After minification 301.0 kB
  • After compression 34.8 kB

HTML content can be minified and compressed by a website’s server. The most efficient way is to compress content using GZIP which reduces data amount travelling through the network between server and browser. HTML code on this page is well minified. It is highly recommended that content of this web page should be compressed using GZIP, as it can save up to 280.3 kB or 89% of the original size.

Image Optimization

-0%

Potential reduce by 5.7 kB

  • Original 5.3 MB
  • After minification 5.3 MB

Image size optimization can help to speed up a website loading time. The chart above shows the difference between the size before and after optimization. Ethical Elephant images are well optimized though.

JavaScript Optimization

-0%

Potential reduce by 17 B

  • Original 61.0 kB
  • After minification 61.0 kB
  • After compression 61.0 kB

It’s better to minify JavaScript in order to improve website performance. The diagram shows the current total size of all JavaScript files against the prospective JavaScript size after its minification and compression. This website has mostly compressed JavaScripts.

CSS Optimization

-2%

Potential reduce by 2.8 kB

  • Original 135.7 kB
  • After minification 135.7 kB
  • After compression 133.0 kB

CSS files minification is very important to reduce a web page rendering time. The faster CSS files can load, the earlier a page can be rendered. Ethicalelephant.com has all CSS files already compressed.

Requests Breakdown

Number of requests can be reduced by 63 (76%)

Requests Now

83

After Optimization

20

  • Images
  • JavaScript
  • CSS

The browser has sent 83 CSS, Javascripts, AJAX and image requests in order to completely render the main page of Ethical Elephant. We recommend that multiple CSS and JavaScript files should be merged into one by each type, as it can help reduce assets requests from 37 to 1 for JavaScripts and from 28 to 1 for CSS and as a result speed up the page load time.

Network Requests Diagram

ethicalelephant.com

ethicalelephant.com

98 ms

ethicalelephant.com

ethicalelephant.com

150 ms

js

js

69 ms

wp-emoji-release.min.js

wp-emoji-release.min.js

23 ms

frontend.min.css

frontend.min.css

37 ms

style.min.css

style.min.css

30 ms

ivory-search.min.css

ivory-search.min.css

37 ms

search-filter.min.css

search-filter.min.css

51 ms

frontend-legacy.min.css

frontend-legacy.min.css

28 ms

frontend.min.css

frontend.min.css

52 ms

general.min.css

general.min.css

60 ms

eael-41.css

eael-41.css

58 ms

elementor-icons.min.css

elementor-icons.min.css

60 ms

post-4.css

post-4.css

56 ms

slick-carousal.css

slick-carousal.css

62 ms

all.css

all.css

63 ms

solid.min.css

solid.min.css

64 ms

frontend.min.css

frontend.min.css

70 ms

all.min.css

all.min.css

64 ms

v4-shims.min.css

v4-shims.min.css

68 ms

post-41.css

post-41.css

82 ms

post-21.css

post-21.css

78 ms

post-455.css

post-455.css

80 ms

ecs-style.css

ecs-style.css

78 ms

post-786.css

post-786.css

87 ms

post-826.css

post-826.css

90 ms

post-2060.css

post-2060.css

89 ms

post-49065.css

post-49065.css

84 ms

css

css

60 ms

fontawesome.min.css

fontawesome.min.css

83 ms

solid.min.css

solid.min.css

87 ms

frontend-gtag.min.js

frontend-gtag.min.js

96 ms

jquery.min.js

jquery.min.js

98 ms

jquery-migrate.min.js

jquery-migrate.min.js

96 ms

ethical-elephant.js

ethical-elephant.js

23 ms

search-filter-elementor.js

search-filter-elementor.js

97 ms

core.min.js

core.min.js

108 ms

slick.js

slick.js

111 ms

custom-tm.js

custom-tm.js

117 ms

v4-shims.min.js

v4-shims.min.js

114 ms

animations.min.css

animations.min.css

109 ms

ecs_ajax_pagination.js

ecs_ajax_pagination.js

98 ms

ecs.js

ecs.js

90 ms

email-decode.min.js

email-decode.min.js

88 ms

frontend.min.js

frontend.min.js

84 ms

dynamic-conditions-public.js

dynamic-conditions-public.js

65 ms

smush-lazy-load.min.js

smush-lazy-load.min.js

63 ms

general.min.js

general.min.js

268 ms

eael-41.js

eael-41.js

61 ms

ivory-search.min.js

ivory-search.min.js

265 ms

wp-embed.min.js

wp-embed.min.js

264 ms

jquery.smartmenus.min.js

jquery.smartmenus.min.js

271 ms

make-column-clickable.js

make-column-clickable.js

269 ms

imagesloaded.min.js

imagesloaded.min.js

268 ms

webpack-pro.runtime.min.js

webpack-pro.runtime.min.js

268 ms

webpack.runtime.min.js

webpack.runtime.min.js

267 ms

frontend-modules.min.js

frontend-modules.min.js

265 ms

frontend.min.js

frontend.min.js

256 ms

waypoints.min.js

waypoints.min.js

264 ms

swiper.min.js

swiper.min.js

262 ms

share-link.min.js

share-link.min.js

261 ms

dialog.min.js

dialog.min.js

257 ms

frontend.min.js

frontend.min.js

256 ms

preloaded-elements-handlers.min.js

preloaded-elements-handlers.min.js

270 ms

preloaded-modules.min.js

preloaded-modules.min.js

266 ms

jquery.sticky.min.js

jquery.sticky.min.js

257 ms

universal.js

universal.js

228 ms

pexels-karolina-grabowska-5240725-scaled.jpg

pexels-karolina-grabowska-5240725-scaled.jpg

35 ms

pexels-anastasia-shuraeva-4513188.jpg

pexels-anastasia-shuraeva-4513188.jpg

97 ms

pexels-daria-shevtsova-1029844.jpg

pexels-daria-shevtsova-1029844.jpg

98 ms

Karla-VariableFont_wght.ttf

Karla-VariableFont_wght.ttf

93 ms

Sweet-Sans-Pro-500.woff

Sweet-Sans-Pro-500.woff

94 ms

Sweet-Sans-Pro-700.woff

Sweet-Sans-Pro-700.woff

100 ms

Sweet-Sans-Pro-800.woff

Sweet-Sans-Pro-800.woff

214 ms

FranzSans-Light.woff

FranzSans-Light.woff

101 ms

Funky-Signature.ttf

Funky-Signature.ttf

173 ms

fa-regular-400.woff

fa-regular-400.woff

100 ms

fa-solid-900.woff

fa-solid-900.woff

214 ms

fa-solid-900.woff

fa-solid-900.woff

172 ms

EE-BrandingOptions-Final-79-p74qa38l162k7r5rfkd8wleab4jwvkfpb34pgqnqji.png

EE-BrandingOptions-Final-79-p74qa38l162k7r5rfkd8wleab4jwvkfpb34pgqnqji.png

77 ms

EE-BrandingOptions-Final-78-p74qb4u4mji145n5c0mbobwq2jelfgkys984nt3zmm.png

EE-BrandingOptions-Final-78-p74qb4u4mji145n5c0mbobwq2jelfgkys984nt3zmm.png

78 ms

EE-BrandingOptions-Final-80-p74qd49v1y7tmirdqvhyxtvr7tmhoggke2t14u62hq.png

EE-BrandingOptions-Final-80-p74qd49v1y7tmirdqvhyxtvr7tmhoggke2t14u62hq.png

78 ms

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EE-BrandingOptions-Final-pink-p74qesfj7ci69kbzzli3dep98hdzd33dyck3ujovfi.png

79 ms

EE-Logo-Logo_Tagline-Rose_Mustard-CMYK.png

EE-Logo-Logo_Tagline-Rose_Mustard-CMYK.png

79 ms

fa-solid-900.ttf

fa-solid-900.ttf

182 ms

sephora-cruelty-free-brands-list-2023-2-q01yjfsg1idychjwno9mqechnxi2a4t4rak4k65eig.jpg

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15 ms

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17 ms

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9 ms

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14 ms

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12 ms

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19 ms

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22 ms

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25 ms

pexels-daria-shevtsova-1029844-p4y2czzusd8jxwupjlc7i5c2i3kton57kga4ag3g78.jpg

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26 ms

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best-vegan-deodorants-2022-2.jpg

27 ms

Accessibility Review

ethicalelephant.com accessibility score

79

Accessibility Issues

Contrast

These are opportunities to improve the legibility of your content.

Impact

Issue

High

Background and foreground colors do not have a sufficient contrast ratio.

ARIA

These are opportunities to improve the usage of ARIA in your application which may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

ARIA IDs are not unique

Names and labels

These are opportunities to improve the semantics of the controls in your application. This may enhance the experience for users of assistive technology, like a screen reader.

Impact

Issue

High

<frame> or <iframe> elements do not have a title

High

Image elements do not have [alt] attributes

High

Links do not have a discernible name

Navigation

These are opportunities to improve keyboard navigation in your application.

Impact

Issue

High

Heading elements are not in a sequentially-descending order

Best Practices

ethicalelephant.com best practices score

75

Areas of Improvement

Trust and Safety

Impact

Issue

High

Does not use HTTPS

High

Includes front-end JavaScript libraries with known security vulnerabilities

Low

Ensure CSP is effective against XSS attacks

General

Impact

Issue

Low

Detected JavaScript libraries

High

Browser errors were logged to the console

High

Page has valid source maps

SEO Factors

ethicalelephant.com SEO score

90

Search Engine Optimization Advices

Content Best Practices

Format your HTML in a way that enables crawlers to better understand your app’s content.

Impact

Issue

High

Image elements do not have [alt] attributes

Mobile Friendly

Make sure your pages are mobile friendly so users don’t have to pinch or zoom in order to read the content pages. [Learn more](https://developers.google.com/search/mobile-sites/).

Impact

Issue

High

Document uses legible font sizes

High

Tap targets are not sized appropriately

Language and Encoding

  • Language Detected

    EN

  • Language Claimed

    EN

  • Encoding

    UTF-8

Language claimed in HTML meta tag should match the language actually used on the web page. Otherwise Ethicalelephant.com can be misinterpreted by Google and other search engines. Our service has detected that English is used on the page, and it matches the claimed language. Our system also found out that Ethicalelephant.com main page’s claimed encoding is utf-8. Use of this encoding format is the best practice as the main page visitors from all over the world won’t have any issues with symbol transcription.

Social Sharing Optimization

ethicalelephant.com

Open Graph data is detected on the main page of Ethical Elephant. This is the best way to make the web page social media friendly. Here is how it looks like on Facebook: